The Ilica Q'Art Project is an innovative project aimed at reviving the culture of communal living on the streets of the city of Zagreb. It will last for three days, on Ilica Street near the so-called Britanski Trg (British Square, often called "Britanac" in Croatian), and will include an open-air stage with various events: concerts, food-stuff and fashion happenings.

This is the third year in a row that a group of enthusiasts has organized this event on Ilica and in the park of the Academy of the Fine Arts. The goal of the project is to bring the liveliness back to the centre of the city and to bring back to the collective consciousness the importance of quality living, in accord with the city we live in and our community. The organisers are Ivana Nikolić Popović, president of the Croatian Cluster of the Competitiveness of the Creative and Cultural Industries (HKKKKI in Croatian, in English the abbreviation is even better: CCCCCI!), the professor from the Academy of Fine Arts Aleksandar Battista Ilić and the producer Ivana Stavljenić put the emphasis on the importance of recycling and upcycling. Their message is clear: if we want a happy future, the priorities are sustainability, protection of the spaces and the respect for the community we live in.

Some of the most well-know Croatian food bloggers will give flavour to this year's Ilica Q'art project: people behind Marie aka.Pinkfoodie, Zdravi pinklec, Darkova web kuharica, Začinjeno ljubavlju and Brekalom will be creating their food magic at Britanac over the weekend.

On Sunday the main event of the project will be taking place, the big flea market (buvljak) will be organized on the Ilica itself, on the tram tracks themselves, and the traffic will be banned from Medulićeva to Primorska Street while the flea market is up and running (9 am until 3 pm). Find your fashion inspiration in the second-hand fashion show that will take place around 11 am, where some of the Croatian celebrities will take the roles of the models, showing what recycling and upcycling look like in their wardrobe.

There will be music, including the performance by one of the best known Croatian baristas Nik Orosi and his band, hair stylists will help you find your perfect summer style, and a local pastry shop will NOT be helping your summer body with their delicacies. Several book publishers will offer their books for the flea market, and of course, you're more than welcome to bring your stuff and sell it, so it doesn't end in a landfill. The evenings are also reserved for music, Maja Rivić trio will jazz it up on Friday night, DJs Bocca Sofistifunk and Ynez will perform during the daytime on Saturday and evening will see the concert by the Pavle Miljenović Quartet at the Academy's park stage. The whole event will be closed Sunday night with a performance by Valerija Nikolovska Quartet.

Find more details on Ilica Q'Art Project at https://www.facebook.com/projektilica/ and http://www.projektilica.com/

By commercial rental prices, the best-known street in Zagreb is among the most expensive in the world.