Good news for one Croatian company.
After four months of search, PwC has selected 13 new companies in Central and Eastern Europe (CEE) dealing with financial technology that will receive help from its Startup Collider programme, reports Poslovni.hr on January 24, 2017.
Startup Collider is a new initiative to strengthen and promote new businesses in Central and Eastern Europe, and with the first group of participants it is focused on new businesses which offer solutions for the financial services sector. PwC offers to new companies shared workspace, accommodation during the business acceleration programme, highly qualified mentors, and easier access to the market.
Financial technology is reshaping the financial services sector. This dynamic segment is located at the crossroads of the financial services and technology sectors, and includes new technology companies and new market participants that offer innovations in products and services which are today offered by the sector of traditional financial services. The PwC’s survey “Blurred Lines: How FinTech is Shaping Financial Services” says that funds for new financial technology companies doubled in 2015 and reached 12.2 billion dollars and that more than 20 percent of financial services businesses are at risk by the year 2020.
In this context, in September 2016, PwC CEE announced the launch of the Startup Collider accelerator programme. After four months of search for new companies, PwC announced companies which have been selected for the first generation of the programme. “PwC’s Startup Collider provides significant assistance to new businesses in Europe and encourages innovation across Central and Eastern Europe. Our programme offers a full range of options: solutions offered by some of the new companies will be incorporated in PwC's services, while other companies will be able to find new customers and partners thanks to the global network of PwC”, said Jolanta Kokosinska, a partner and team leader for innovation and incentives at PwC Poland.
The first cohort of Startup Collider will focus on startups with solutions applicable to the financial services sector. Based on the maturity level of startups, they will participate in one of two programme streams. The first is Bootcamp, where eight startups (Xchanger, Cognitum, Claims Control, Blueopes, Talk Bank, finAPI, Autenti and Jumbster) with a proven minimum viable product will have the opportunity to take part in a three-month upskilling boot camp. The second is Fast Track and five startups (Noa Tech, Cyber Productivity, Dotmetrics, Transparent Data and Coinfirm) with greater initial traction and higher maturity level can expand their network with the power of PwC’s global reach.
PwC selected companies from Poland, Lithuania, Hungary and Russia, as well as DotMetrics from Croatia. DotMetrics is a big data audience measurement company. Through its user interface, agencies, advertisers and publishers can make real-time reports with the whole data set about who is using web pages (demographic and psychographic data) and the ways that people are using those web pages. On the surface, DotMetrics is a data management platform which can be used for targeting online ads based on users' interests. Below the surface, DotMetrics is also a partner for incorporating out-of-network data into network environment for marketing purposed, suitable for companies with client relations management with many end users.
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