March 31, 2021 - During a year of being bombarded with Zoom calls, social media, and outrageous news, it was only time before a more uplifting and inspirational online offer came along. With the world in lockdown, gigs and concerts indefinitely stopped and individuals more isolated than ever, the team at Aymolive.com were busy working away thinking how to reconnect creatives.
Vanja Perić, one of the cofounders of Aymolive reminisced about spring 2020 and how the idea was born. “As someone who would go to concerts on a regular basis, bars and cafes closing really hit home, as it removed that ability to watch artists live and engage with them after.”
“We’re also connected to the creative scene in Croatia, with friends and family members part of bands like Young Shuttle, the national theatre and artist collectives like Split Nomad Gallery, and seeing all of those suddenly close was tough on us all”, added Jana Šaljić, the second of three cofounders.
Poets and artists, from Croatia to Canada
After going live this year, they’ve attracted the likes of poets, writers, artists, bands, painters and actors from places locally like Croatia and Slovenia to those further afield like Canada and the UK. Most recently they’ve partnered with nightclub Judino Drvo for their live streaming fundraising sessions happening over the coming weeks.
“Knowing the increase in live streaming but through massive channels that prioritise profit over art, we wanted to enter the space with something a bit more personal and targeting those who may not have a large audience yet. Our main focus is on creating a community of creatives to share their talent, and when places like HULU Split or Judino Drvo got in touch, it confirmed our original value proposition.”, concluded Ivan Magaš, the third cofounder who himself has entertained the AymoLive audience with his traditional bottle weaving.
The future of live performances
As we spoke more about the platform and the individuals and groups AymoLive were trying to reach, it was clear that there was a strong feeling to get the creative scene from the Balkans out there to the wider world.
“We want and can’t wait for live in-person performances to return, however they limit creatives to a location. Through AymoLive we want to enable creatives to reach new audiences within the AymoLive community, on a platform made for them”, explained Jana as she showed us the website.
“That’s where we outdo Facebook and Twitch, where you are hidden behind pet videos or gamers. AymoLive is a place only for creatives to showcase to people looking for others who can inspire and support them”.
If you’re a creative, check out their site, sign up and stream for free today. Also get involved with the Judino Drvo live stream fundraiser over the coming weeks, and support the creative community.
For more stories of Croatian excellence and innovation, check out the TCN Made in Croatia section.
