The Tourist Board of Split - Dalmatia County has organized, in cooperation with the agency AdProfis, a cycle of free education classes in order to increase the sales of tourism products with the help of Internet marketing. The trainings are designed for travel agencies and small family hotels.
The topic for the first training is the "Tourist Website: Structure, Design and Content". For the education, the class will analyze the sites for various tourist activities (hotels, tourist agencies offering accommodation, tours, trips and charter) and will provide helpful hints for improving current tourist websites through user’s practices.
The speakers for the training are Tanja Vukovic and Marina Kovacevic who are experts in Internet advertising with over 10 years of experience. Vukovic and Kovacevic are the authors of the first book about Internet advertising for tourism and their guests. The two are also certified Google partners and work as marketing consultants for entrepreneurs for projects of the European Commission.
Based on this, the Tourist Board of Split - Dalmatia County invites you on Wednesday, October 19 at 11:45h at Hotel Park in Split for the first training in the series.
Here is the full schedule of classes and topics:
19/10/2016 | 12h to 15h: Travel website
10/26/2016 | 12h to 15h: SEO
02/11/2016 | 12h to 15h: Google AdWords
09/11/2016 | 12h to 15h: Portals for advertising
16/11/2016 | 12h to 15h: Social networks
23/11/2016 | 12h to 15h: Email marketing
30/11/2016 | 12h to 15h: Mobile advertising
07/12/2016 | 12h to 15h: Monitoring results - Analytics
Read here for TCN’s introduction article to the classes.
