As Kazimir Skrbic/Morski writes on the 20th of July, 2020, a young marketing and IT expert from Vir, Tomislav Lukic, and his wife Matea, launched a platform to offer free marketing for all businesses on the island of Vir.
In just a few days, this free web platform, the Island of Vir (otokvir.eu), managed to attract the attention of dozens of businesses located on Vir, primarily those who rent to tourists and those who own restaurants, in order to create a unique online place where users can make their own accounts and represent their businesses. In the same place, end users can also use the platform to find and select the best products and services from Vir, so their common denominator is actually already contained in the platform's subtitle: Find everything you need - top-notch accommodation, businesses and services, restaurants, beaches and popular events.
''Everything is completely free, because the initial idea of this project was to create an online place where businesses affected by the pandemic can advertise their business. For now, we have about twenty new accounts, and our plan is to have at least a hundred registered business entities by the beginning of the summer season. In this way, we want to be part of the solution in the fight against the pandemic, and everyone can get involved,'' says Tomislav Lukic, a young IT expert and master of economics specialiding in website development and digital marketing, who quickly made the idea a reality along with his wife, Matea. On the platform, Lukic posted several video presentations for everyone using this kind of marketing for the first time, in which he explains to users, step by step, how to open an account and present their business.
''Everything is very simple, but still, I'm very happy to answer questions or explain any ambiguities to all those interested. This platform is one of the projects I’m working on because I’ve been thinking about this type of project for a while now. With the arrival of the pandemic, I realised that digitising business and online content would be a good solution, so the platform was conceived as a free place to add everything in one place,'' says Tomislav.
''Most importantly, everything placed on the site can be easily evaluated so that end users can be sure to choose what suits them best,'' says this young IT expert from Vir who is constantly on the road from Rijeka to Vir with his wife.
Before returning to Croatia, he lived and worked in Ireland in the IT sector for four years. Although the business situation in Ireland was not bad at all, Tomislav and Matea decided to return to Croatia and try their hand at business at home.
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