As Poslovni Dnevnik writes on the 9th of October, 2020, Serengeti, a Croatian consulting company that provides enterprise solution development services and is one of the largest such developer companies in Croatia, and Besplay Adria, a Zagreb-based startup that developed the RedAI application, recently signed a contract by which Serengeti becomes a co-owner of RedAI application. In addition, a collaboration with Tricentis, which has been recognised as a leader in automated testing by Gartner, Forrester and IDC, has been announced.
"By partnering with Besplay Adria, ie the co-ownership in the RedAI application, which is based on the application of advanced machine learning technologies and artificial intelligence, we've made a step forward into a new, attractive area. In addition, by including the RedAI application in our portfolio, we've entered the retail industry, which is recording its latest boom thanks to the application of innovative software solutions that allow both small and large players on this competitive market to be as agile as possible,'' commented Serengeti's CEO Goran Kalanj. He added "Serengeti has long been present on the market as a reliable partner for automated software testing, and cooperation with the world leader in this field, Tricentris, further confirms this and gives us the opportunity to apply our knowledge and best practices in this area in terms of further development and functionality of the software testing solution,''
"We're extremely pleased to be able to start a business synergy with Serengeti, which is established here on the Croatian market as one of the leading IT companies. Considering that the RedAI solution is also 100% made in Croatia, we're glad that in the future two Croatian companies will try to position RedAI commercially outside of our own borders, as well as continuously technologically improve the solution in the years ahead. FMCG/CPG is the primary industry where RedAI has proven to be a "must have" product for leading companies within the industry, but our goal is to offer complementary digital solutions in other industry niches and improve their business,'' said Domagoj Borsic, CEO of Besplay Adria.
''RedAI is an application that delivers current results on your device in correlation with your predefined KPIs. The user photographs the shelf or refrigerator with a mobile device or tablet with simple guidelines built into the app. AI software detects, processes and classifies each SKU previously defined by the client and delivers results to the user on site, as well as the management team, and compares compliance with established KPIs or contract terms with individual retailers,'' the director of Besplay Adria explained.
2020, although marked by the ongoing coronavirus crisis, is the year in which Croatia's Serengeti started a number of new projects on both the Croatian and foreign markets. In the retail industry it accelerated the implementation of advanced solutions. Numerous clients on foreign markets are the best proof of Serengeti's domain knowledge and the name of the company is known in the countries of Western Europe.
By taking over part of the ownership in the RedAI application, Serengeti has become an exclusive partner of Besplay Adria and will support this startup company in the further development of the application as well as its presentation in foreign markets. It is an application that uses artificial intelligence technology and is used by sales representatives to improve the sale of consumer goods. Thanks to this innovative solution, sales representatives can analyse a shelf in a shopping centre as well as products in refrigerators in the HoReCa sector in just a few seconds. The next step in the development of the application is 3D mapping of products within the application, which requires the further application of advanced and modern technologies.
Smart software testing is the next step in the field of automated testing where Serengeti will work with Tricentris in a way that their consultants will strengthen the existing team and develop new functionalities towards smart software testing solutions. Tricentris is a globally recognised company that has been at the very top of the software testing industry for several years in a row now, according to independent research. Their solution encompasses the entire process of testing software functionality from an end-user perspective.
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