April the 8th, 2022 - Cavtat's Hotel Supetar is set to be transformed into a small boutique hotel under the Adriatic Luxury Hotels (ALH) brand.

As Poslovni Dnevnik/Marija Crnjak writes, this summer, Adriatic Luxury Hotels (ALH) will bring a hotel brand in the segment of small luxury boutique hotels to Croatia's southernmost town, under which the newly renovated Hotel Supetar will operate.

The investment worth almost two million kuna per room includes a thorough renovation of Hotel Supetar, which had three stars before its reconstruction, but is located in a top location in Cavtat. The hotel will join the luxury offer developed by ALH, mostly in nearby Dubrovnik, and this is also the largest investment of this hotel group this year.

As reported by the ALH earlier this week, the renovation of Hotel Supetar in Cavtat is proceeding according to plan, and after a complete and extensive reconstruction of the hotel, this summer will see the openening of a completely new look as a high category heritage hotel.

“As part of the investment, cooperation with one of the world's leading brands is planned in order for Hotel Supetar to be placed on the prestigious list of exclusive boutique hotels, combining historical charm, respect for rich cultural heritage and modern luxury designed for the most demanding clientele that values ​​privacy and exclusivity. By investing in the thorough renovation of Hotel Supetar, Adriatic Luxury Hotels is continuing with its business policy of continuous investment in the quality and repositioning of their hotels, and thus raising the value of the destination,'' they stated from the company.

Complete restoration

Although they aren't yet ready to name this mysterious global brand they're bringing to Cavtat, their Dubrovnik hotels Excelsior and Bellevue are known to be part of the worldwide chain of independent hotels Small Luxury Hotels (SLH), which has about 520 hotels across more than 90 countries.

Hotel Supetar is located on Cavtat's beautiful and serene waterfront, in an original three-storey private villa from the 1920s, overlooking the open sea and Cavtat bay. After this complete renovation, Hotel Supetar will have 16 elegant and individually designed rooms. It will be built in a typical traditional style, with lush Mediterranean gardens and airy, spacious areas, and the interior will be an eclectic mix of vintage furniture and eye-catching architectural and art deco details.

The new hotel will also have a swimming pool located in the southern part of the hotel surrounded by a beautiful Mediterranean garden, as well as a lounge bar. Special attention will be paid to the gastronomic offer, meaning that the hotel will have a restaurant with Mediterranean specialties where authentic dishes will be served in a romantic al fresco setting with an outdoor terrace, and a newly opened Wine Club will offer a selection of the best wines with a selection of selected specialties.

Of the additional facilities, Hotel Supetar will offer a complete 24-hour concierge service.

''Dream Collection''

This will be one of the 5 ALH hotels operating within the portfolio of the so-called "Dream Collection", namely Hotel Excelsior Dubrovnik, Hotel Bellevue Dubrovnik, Hotel Supetar, Villa Agave and Villa Orsula.

ALH is developing two more products, within the "Escape Collection" are Grand Villa Argentina, Hotel Dubrovnik Palace, Hotel Kompas Dubrovnik, Hotel Croatia Cavtat and Villa Glavic, and Hotel Odisej Mljet is the only one in the "Unwind Collection". In addition to membership in SLH, Excelsior, Bellevue and Kompas are members of the global travel club Mr & Mrs Smith, and the Vapor restaurant at the Bellevue Hotel has been recommended by a Michelin guide for 4 years.

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The ongoing coronavirus pandemic has thrown global travel into disarray, with countries which rely heavily on tourism, which includes Croatia, biting their nails and wondering how they might save the remainder of the tourist season this summer in these uncertain times. The great news is that Adriatic Luxury Hotels is set to open its doors in Dubrovnik.

Croatia is well known for its seasonality. It's reliance on tourism as the strongest branch of its economy, making up around 20 percent of GDP, means that the labour market also boasts extremely seasonal tendencies. With unemployment traditionally going down in the run up to the summer season as employers snatch up waiters, reception staff, chefs and bar staff, this time of year in Croatia is usually marked by a stronger economic picture. 2020, and the coronavirus pandemic, had other plans.

Despite these incredibly tricky times, as SEEbiz writes on the 25th of May, 2020, Adriatic Luxury hotels, a well known hotel chain, will open back up in Croatia's southernmost city and tourist Mecca of Dubrovnik. 

Adriatic Luxury Hotels (JLH) have decided to open part of their hotel capacities down in Dubrovnik. The outdoor terrace of the Hotel Kompas will open tomorrow, more precisely on May the 26th, 2020, and the first hotel to open its doors on May the 30th will be the equally popular Hotel Dubrovnik Palace. Hotel Odisej on nearby Mljet opens on June the 6th, while Hotel Excelsior, boasting a famous view of the old city, won't open until mid-June.

''Other hotel capacities which belong to Adriatic Luxury Hotels chain are also preparing to open their doors to guests, and their opening will be coordinated with the establishment of connections with the British market, which is extremely important to us. The operating procedures in the hotels have been fully adjusted to comply with all of the prescribed measures and recommendations for the operation of hotels during the COVID-19 epidemic submitted by the Croatian Institute of Public Health with maximum effort ensured to maintain the expected level of a luxury hotel.''

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The Ministry of Tourism for the 2016/2017 school year, and under the programme for encouraging staff education in catering and tourism, will co-finance 245 students to be educated in hospitality and tourism professions and occupations related to the development of special forms of tourism. The Ministry, since first implementing this program in 2008, has thus far co-financed 703 scholarship holders.