Close cooperation between Britain and Croatia as Cambridge University students join forces with the Fortenova Group.

As Poslovni Dnevnik writes on the 18th of April, 2019, consultants from the University of Cambridge are working on a project to find the best solutions in the field of artificial intelligence and automation for Fortenova's operative companies. It seems that Croatia's Foretnova, the former Agrokor, is entering a new era indeed.

Fortenova Group's values ​​also include a leading role in the implementation of new technologies and cooperation with leading educational institutions in Croatia and across the world. Within this direction, Collaboration with the University of Cambridge, whose team of consultants, presented selected solutions in the field of artificial intelligence and automation to the management of the operative companies of the Fortenova Group. At the same time, companies with great potential to be partners of Fortenova in this area were presented.

Today, artificial intelligence and automation are used in 40 percent of large retail chains and consumer goods manufacturing companies, and it is expected that by 2021, their share will grow to as much as 80 percent. Since these solutions have a significant impact on both revenue and company operating costs, their implementation is totally unavoidable in any company that wants to really be competitive and a have a chance at being a market leader.

Therefore, Fortenova's management has started collaborating with the esteemed British Cambridge University in order to find proper solutions in the field of artificial intelligence and automation that have the greatest potential.

The collaboration of Fortenova's management team and a team of consultants from the University of Cambridge resulted in a detailed review of the international ''ecosystem'' of artificial intelligence and automation and a short selection of potential solutions, and after that, a meeting with the management teams of Fortenova's operative companies and an attempt at identifying the solutions with the greatest potential for application in those companies in the future took place.

Preferred solutions come from the field of image recognition, frameworks, image optimisation, shop-based optimisation on customer-led shopping, advanced customer analytics, which are focused on personalised access and micro segmentation, an extensive insight into market trends and the needs of consumers, and finally, inventory management optimisation. The team of consultants from the University of Cambridge will elaborate business cases for selected solutions in the next stage, followed by the implementation of the chosen pilot project.

Dragan Mrkajić, Fortenova's strategy director said on this occasion: "This cooperation supplements Fortenova's values, which wants to be a leader in the implementation of new technologies and to broaden its cooperation with educational institutions both in Croatia and the rest of the world. As leaders in its business areas, we're privileged to be able to cooperate with Cambridge University's MBA study consultants, as this business management study is considered to be the world leader in education. I consider this cooperation to be extremely productive and useful to our company, as it will definitely bring added value to our way of selling our products and the services we offer to our customers, as well as our supply chain.''

Ivan Babić, director of Fortenova's transformation, expressed his satisfaction with selected solutions: "The quality of final solution choice largely depended on the fact that consultants from the MBA study at the University of Cambridge were able to gain a comprehensive understanding of the way Fortenova does business. This was of crucial importance to the success of the project, including its organisational structure, its business objectives, its operational business and its product portfolio. The project has brought significant benefits to both sides in understanding key global trends, players, and case studies where artificial intelligence has improved business performance in the retail and food industry.''

Antonija Kožul, senior project manager at Fortenova, said: "The gathering together of the best talent and the most advanced technologies together with the enthusiasm of Fortenova's operative companies in their adoption make up the fundamental values ​​of our group. This project is about just that and this is precisely why I consider it to be a privilege that I'm the head of it."

Chayanika Ranasinghe, an MBA consultant from Cambridge University, described the collaboration as follows: "I was very interested in participating in this unique transformation which the Fortenova Group has begun to work on, with a highly motivated and dynamic team.''

Shuntaro Horiuchi, an MBA consultant from the University of Cambridge said on this occasion: "The Fortenova Group's project is striving to introduce new value in established and sophisticated work based on the latest technologies. I'm excited to have had the opportunity to take part in this ambitious project and I expect that this opportunity will accelerate further increase of value for buyers.''

Slaven Štekovic, an MBA consultant at the University of Cambridge, also stressed the regional impact of the project: "The focus of the Fortenova Group's introduction of state-of-the-art technologies in its business to enhance value for its customers was a key factor which motivated me to join this dynamic and intellectually stimulating environment. Along with the experience I've gained at the core of some of the leading high tech innovation projects, I recognise the tremendous value of cooperation with such an influential company in building a pilot project for the entire region of Central and Eastern Europe, and South East Europe.''

This project is the beginning of collaboration between Croatia's Fortenova Group and Britain's University of Cambridge, which will continue in the future through the transfer of knowledge, experience and the best business practices.

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As Lea Balenovic/Iva Grubisa/Novac writes on the 17th of April, 2019, Croatian tourism's current business model is unsustainable and has some serious challenges, according to Emanuel Tutek, a partner at the Horwath HTL consulting house, who stated this at the very beginning of a conference on the challenges of the Croatian tourism sector at Edward Bernays High School, the co-organiser of which was Jutarnji list.

Since 19 percent of Croatian GDP comes either directly or indirectly from tourism, the unsustainability of the system is a more serious issue, he added.

''First of all, our tourism is an extremely seasonal sector and as much as 86 percent of all tourism activities in Croatia take place during the summer months. It's also problematic that 96 per cent of these activities are realised on the coast and in Zagreb. In translation, this means that we have plenty of room for progress and the development of our tourist offer across the rest of Croatia, as well as the extension of the season. We are well below the European average. For example, if we compare just the peak of the tourist season, ie July and August, there is 10 to 20 times more of a burden on the area and the residents in Croatia than there is in other European countries. Just remember how some of the destinations and beaches look in July or August,'' warned Tutek.

He also added that Croatia has plenty of room for progress and development in the quality of the accommodation it provides. The Croatian hotels that, as Tutek says, are the pearl of Croatia's hospitality, are very much losing the battle with the hotel industry in the rest of Europe, and the alarm that should be enough to wake the country up is also the fact that the revenue made from tourists' overnight stays in Croatia is less every year.

In addition to this, Croatian tourism is feeling the country's ongoing demographic crisis bite hard, and has a human resource problem as a consequence. This is, as was explained by Tutek, actually a global problem. However, since the international labour market is far more competitive than the Croatian one is, foreign countries are filling their gaps with Croatian workers. Croatia is, unfortunately, at an unimpressive 100 of 138 countries in the world according to the labour market competitiveness index. An even more concerning piece of information shared by the Horwath HTL consultant was that Croatia is the last and second to last in the world on the ladder of attracting and retaining workers.

''We have no solution. The answers to this can't just be some lump sums and other initiatives, we need something more fundamental,'' he warned. One of the negative factors in each case is the uncompetitive average salary. In nearby Austria, for example, in the hotel sector, wages are about 122 percent higher. Still, the hotel industry here in Croatia has experienced a great discrepancy in numbers, and they have therefore begun to increase employee salaries for the last two summer seasons, which has been a fruitful decision. With the rise in salaries and expenses, revenue also grew.

In addition to the inadequate management of human resources, huge problems are also created by the Croatian tax policy. Property tax, Tutek said, practically doesn't exist in Croatia. ''We're the champions of how good private landlords have it. Croatia is a tax oasis,'' he claims.

''We want to be competitive, but there are a number of things that we're not even close to, not even in the wider environment. VAT reduction is certainly important, and there is also the question of consistent policies. It is important for us to have a perception of what will happen in the future at some point, but if the policies constantly change then we can't have a stable business,'' said Sanjin Šolić of the Lošinj hotel group Jadranka.

Davor Lukšić, President of the Lukšić Croatia Group, agreed with him, pointing out that Croatia's 25 percent VAT rate is very high, and even with a rate of 13 percent there would still be room for progress. "We have to remain competitive, especially now when other destinations in the Mediterranean are making a come back," Lukšić added.

But if one was to as Croatian Tourism Minister Gari Cappelli, the problem of the high VAT rate is one of the easiest problems to solve in the Croatian tourism industry. The minister claims that the Croatian Government could lower the VAT rate with one decree, bringing it down to 10 or 13 percent, and such a decision is in the government's plans for the beginning of next year.

''We have a problem with having five-star hotels in two star destinations. First of all, we have to start improving the quality of the destination and spend the whole year measuring what's happening and only after a few years will we see whether both residents and tourists are happy, as well as service providers and the environment. If everyone is more or less happy, then it makes sense to invest in a four or five-star hotel,'' stated Minister Cappelli, adding that in Croatia, it often happens that investments are made in luxurious hotels first, but not in the development of the destination in which it is located.

"Well, we have cases where five-star hotels don't have sewage systems but septic tanks," he said. The minister also referred to the initial lecture by Emanuel Tutek about the key challenges facing Croatian tourism. He agreed that there was always room for progress, but he also pointed out that he was tracking the figures daily and that he couldn't bring himself to agree with all the alarming warnings about the unsustainability of Croatian tourism.

''We're a strange people, two years ago there were no tourists and they wanted to get rid of me, now there are a lot of tourists, and they want to get rid of me again, the projections of what's to come in two years keep coming in, and they're already that I'm shaking in my chair,'' said Cappelli, adding that Croatia is spending what it earns and has therefore finally got an investment rating.

''Now the pressure on public finances is being relieved and the taxes on the economy can be reduced slowly,'' he said.

If the Croatian tourism association is asked for their opinion on the matter, this is last chance saloon for this tax relief to actually become a reality. Namely, it is anticipated that hotels could reduce the volume of their investments by as much as thirty percent over the next three to four years. ''We want to warn the government that it must not let that happen. We have to invest, but we expect that the government to create measures to encourage that and not just put us off,'' said Jadranka's Sanjin Šolić.

Dubrovnik has experienced not only growth in terms of tourism but also the improvement of infrastructure in recent years, Lukšić believes. However, despite the wild popularity of this particular southern Croatian city, it has multiple problems during the winter season.

''In the last two years, we have extended the [tourist] season and the so called ''congress season'' has helped a lot. But we all have to sit around the table and design a strategy for the winter season, which is actually the only problem,'' Lukšić said, arousing a grin from Šolić, who, having being on an island, has much bigger problems.

''It's easy for Dubrovnik. Imagine how it is for us to extend the season! You need to get to the island, the bridge is a problem, the bura is a problem, everything is a problem. We're less competitive than our colleagues on the mainland whichever way you turn. The Chinese, the Koreans, whoever comes to Croatia, lands in Zagreb, goes to Plitvice, Split and Dubrovnik, nobody comes to us,'' complained Sanjin Šolić.

That is why his team sat down together at the table and decided to turn to health tourism for which Lošinj has natural resources, a strategy and a future, said Šolić. Another solution for the development of island tourism is golf. Therefore, a location permit is currently being sought for the construction of a golf course with eighteen holes, with which will be a hotel and villa that will have a total of 800 beds.

''These are the two routes we have on Lošinj. People don't play golf in July and August because its too hot. During November, December, January, February and March, the weather is wonderful and we'll fill our capacities that way,'' he noted.

Emanuel Tutek welcomed this discrepancy in Croatia's tourism development strategies at various locations.

''Not all destinations are suffering the same issues. In Dubrovnik, there is a problem with excessive demand, and the quality of the offer needs to be worked on to reduce the number of tourists. In Istria, the offer should be increased. This has, for example, been done in Maistra. Nobody thought it would pay off to build a five-star hotel in Rovinj, but after the construction of the hotel, the rest of the sector was accompanied by the arrival of tourists and the development of the destination.

However, in addition to the respective issues destinations face in Croatia, the eternal problem facing the entire Croatian tourism sector is labour and wages.

''Salaries are a problem, they're still a base for attracting workers,'' said Tutek, agreeing with the CEO of Jadranka, but as he said, it's difficult to increase salaries because there isn't enough revenue.

"When the minister sorts us out with less taxes, I'll give the rest of it in salaries," he stated.

Make sure to follow our dedicated lifestyle and business pages for much more.

Click here for the original article by Lea Balenovic and Iva Grubisa for Novac/Jutarnji

While bleak and uninspiring stories about the state of the Croatian economy and doing business in Croatia continue to circulate across news and media portals as well as in newspapers, not everything is so bleak, you just need to look a little harder. Croatia's AD Plastik has contracted brand new jobs for the European Union market worth a massive 46.8 million euros.

As SEEbiz writes on the 16th of April, 2019, Croatia's AD Plastik d.d. has contracted the new jobs for the European Union for the PSA and FCA Group.

The job of the production of speaker carriers for the Citroen Picasso and C-Elysee PSA Group cars was contracted, which is worth 1.7 million euros, with the start of production scheduled for 2020 with a projected eight-year duration. With the very same buyer, the production of side panels for the Citroen C3 in the value of an additional three million euros, with the start of production planned in 2020, is also in the works, with a projected duration of four years.

New operations for the production of guardrails/handrails for several PSA Group vehicles (Peugeot 208, Peugeot 2008, Citroen DS3 Crossback and Opel Corsa) have been agreed with a total value of 20 million euros attached to them, with a projected ten-year duration, and the works begining during 2019. The Opel Adam Crossback is yet another vehicle from the aforementioned group, for which the engine manufacturing, costing 1.4 million euros, has been contracted with Croatia's AD Plastik, with the anticipated start of serial production being next year, and the duration of the project standing at seven years.

Croatia's AD Plastik d.d. also arranged and contracted 20.7 million euros' worth of new jobs for the FCA Group for the Jeep Compass and Fiat 500e cars. For the Fiat 500e, interior components and air intakes will be produced at AD Plastik's factories, and the total value of the project is 13.9 million euros. The project duration is projected at eight years and serial production is planned for 2020.

For the Jeep Compass, handgrip production contracted at 6.8 million euros has been agreed and the start of serial production is planned for next year with an estimated four year project duration.

Make sure to follow our dedicated business and Made in Croatia pages for much more on doing business in Croatia, products and services from Croatia, manufacturing in Croatia and much more.

As Bernard Ivezic/Poslovni Dnevnik writes on the 14th of April, 2019, Croatia's Nocturiglow is currently the biggest startup ''surprise'' in the Republic of Croatia. The story of this startup, which won best pitch at the first Investors Conference @ Algebra Lab, has accelerated beyond all possible expectations.

The Nocturiglow team has developed a low-tech care product for the elderly and infirm which has the same name as the company itself, for those who struggle to get up to go to the bathroom to urinate, or for those who simply cannot for whatever reason. The only, conditionally speaking that is, "technological" thing that Nocturiglow's ''bowl'' possesses is that it has fluorescent elements which make it glow in the dark, which is why it's easy to locate and use during the night. There is a female and a male version.

Nocturiglow's Ivan Babić politely declined to show an image of the design of Nocturiglow's new product, because he is currently in the process of having this intellectual property protected for sale on the EU market.

"We're completely low tech. That was our whole goal, because our competition doesn't focus on quality and user experience, and that's why we think we have room for success," Babić says. He added that Nocturiglow will develop other care products aimed at the older generation in the future, and they will also incorporate sensors, which of course means adding more technology.

Like most millenials today, unsatisfied with the potential income and opportunities that he could accomplish with a master's degree in logistics and management here in Croatia, he was looking for a stroke of luck which would take him down a different path, and so he left Croatia. For three years, he worked as a carer for people with disabilities over in Germany, a job which helped him arrive to this idea in the first place.

"When the STEP-RI startup incubator issued a tender, I applied, I resigned from my job in Germany and came back to Croatia to develop my own business," Babić says. In the past six months, he has made a prototype on his computer with his partner Sara Gunjača and his designer, Ivo Blažinčić.

Now he is preparing to create the very first functional prototype. His plan is to make fifty copies to be shared by test users. Previously, this type of thing was tested through surveys among employees of private and public healthcare institutions.

"We have also noticed that our product is not only good for patients but also for healthcare institutions, because it facilitates jobs for caregivers, as well as insurance companies," added Babić.

He noted that he wants to start selling Nocturiglow's brand new product through his own web store by the beginning of 2020, while the ''attacking'' the EU market through Amazon. He also wants to develop sales to various  healthcare institutions. He has even been in talks with an American company, a partner of Kickstarter, about production. Currently, however, investors haven't come knocking at his door, yet.

Make sure to follow our dedicated business and Made in Croatia pages for much more.

Click here for the original article by Bernard Ivezic for Poslovni Dnevnik

The problem of emigration in Croatia has been further underlined by weak economic indicators, after Bulgaria, Croatia is the most underdeveloped country in the EU, explains economist Zdeslav Šantić.

As Tomislav Pili/Poslovni Dnevnik writes on the 14th of April, 2019, bringing Croatian average salaries closer to the average salaries of Western Europe, and strengthening institutions, are major factors which could significantly reduce the outflow of people from Croatia to work overseas, according to a study by the Brussels think tank, Centre for Economic and Political Studies (CEPS), which was published last week.

In a piece of research entitled "Mobile Workers of the European Union: A Challenge for Public Finance?" authors Cinzia Alcidi and Daniel Gros discuss current trends in labour mobility within the European Union, and the challenges faced by the countries from which such a workforce leaves.

The research suggests that in the last ten years, the mobility of workers has increased considerably in the EU. While in 2007 only 2.5 percent of workers had left their home countries, in 2017, the share of the mobile working population of the European Union grew to 3.8 percent. Increasing the mobility of European workers is the result of two factors, states CEPS. The first is the enlargement of the EU to the east having occurred in two waves, and mobility has increased much more, especially after the accession of Romania and Bulgaria to the EU back in 2007. Apart from the east-west direction, recent years have seen more labour force mobility from the southern EU member states to the north, due to debt crisis and unemployment growth.

The latest data referenced by CEPS shows that Romania, Lithuania and Croatia have the highest share of workforce abroad, far above the European average. Nearly 20 percent of Romanian citizens earn their money in other EU member states, in Lithuania it is 14.8 percent, and in Croatia, 13.9 percent. For Croatian economists, such data doesn't really come as a surprise.

"Increasing emigration over the last few years was expected, and the experience of other new EU member states has shown that after EU accession and the labour market opening, emigration strongly increased, and in Croatia, the problem of emigration is further underlined by weak [domestic] economic indicators.

Croatia had one of the longest recessions in Europe, lasting six years in total. At the same time, even after recovery began, the growth dynamics remained insufficient in bringing Croatia closer to the EU's economic growth. Today, Croatia, after Bulgaria, is the least developed country,'' says OTP banka's economist Zdeslav Šantić.

"The accelerated outflow of the working-age population is particularly evident with the opening up of [Croatia's access to] the single European market since 2013, which was further strengthened by the deep recession in Croatia. However, with the exit from the migrant crisis, emigration from Croatia, especially among the working-age population, has not diminished but accelerated. Migration motives can be different - from differences in incomes, to employment opportunities, to structural factors,'' emphasised Zrinka Živković Matijević, an analyst from RBA.

"The very last factors - a weak institutional environment and (unfavourable) expectations of future economic prosperity (quality of education, satisfaction and trust in politics, future opportunities for generations to come) - are the most common motives for migration of citizens of a particular state who have a higher level of education. In that context, it isn't surprising that the countries which the most emigration are those with the lowest social progress index.

Regarding the convergence of wages, the fact is that at the very beginning of the transition process, Croatia had a high exchange rate, ie, a higher level of wage adjustment with the EU compared to other new members, following only Slovenia, the RBA analyst said.

"Meanwhile, the pace of wage growth and the standard of measured purchasing power parity in other countries has increased considerably since 2004, while GDP measured by the purchasing power parity in relation to the EU 28 average remains at approximately the same level (around 60 percent of the EU average), stagnant or comparatively behind,'' explained Živković Matijević.

Unfortunately, in Croatia, the problem of emigration is not a consequence of current economic trends, Šantić added, saying that the high perception of corruption and nepotism, inefficient state institutions, the huge importance the state carries in overall economic trends and the lack of transparency in the public sector further encourage young people to leave.

"When talking about the emigration of young people, it's worth mentioning that there's a lack of a housing care strategy. There's no regulated rental market yet, but young people have only the option of buying property through multi-year borrowing, and government measures are aimed solely at boosting property purchases,''

An interesting detail in the CEPS survey is the share of faculty-educated mobile workers. Although the usual theory often claims that those who find it the "easiest to leave'' are the highly educated, research shows that this is not the case, especially in the case of new EU members such as Croatia.

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Click here for the original article by Tomislav Pili for Poslovni Dnevnik

From the construction of Pelješac bridge to planning to build a car factory in southern Dalmatia's Neretva valley, to displaying interest in potentially rescuing the enfeebled Croatian shipyards Uljanik and 3 Maj, the Chinese are no strangers to showcasing their investment interest in Croatia.

Croatia has earned itself a less than positive reputation among foreign investors, alright, let's not be so politially correct and say that Croatia is a burning hot mess in the eyes of foreign investors. ABC has come to mean ''Anything but Croatia'' in foreign investment circles, and many are simply bypassing the country entirely. That's not to talk about local, Croatian investors who have been dragged through the proverbial mud twice or even thrice the amount. Given the somewhat depressing statistics, just why are the Chinese suddenly so deeply interested in investing such huge sums of money in Croatia?

While many have welcomed the money-laden offers of the Chinese, others have remained cautiously optimistic, and some have made no qualms about being vocal in their dismay at the thought of the Chinese coming and ''taking over'' by investing heavily in Croatia's many pressing strategic projects. The motives that push the Chinese towards closer and closer ties with Croatia tend to end up as mere hearsay and solacious gossip in the comment sections of various portals, but what do the experts believe?

As Novac/Marina Karlovic Sabolic writes on the 12th of April, 2019, the Chinese are truly incredible people. They come to Croatia every ten years, and the Croats immediately forget about all of the Chinese "bofl" goods they've spent their lives purchasing and throwing away. They suddenly become blissfully unaware of the dreaded "Made in China" mark that everyone gets so sick to the back teeth of seeing plastered all over basically anything. Instead, their innermost desires display blurry images of an ailing Uljanik, of Tito's rotting memorial complex in Kumrovec, of Rijeka's port, and even football stadiums, Slobodna Dalmacija writes.

Does anybody bother to ask in this country what the Chinese will ask for in return, however? Entering into the dubious and somewhat unpredictable world of Croatian shipbuilding, constructing a much needed railway line and maybe rescuing a port in Rijeka all before dinner time will come with a price tag, and likely a hefty one. The situation when that bill inevitably arrives is one that tends to be what fills the militant online naysayers with fuel, and dread.

''Don't be afraid, China will not demand that the Communist Party be established in Croatia or that it rules the country,'' prof. Dr. Vlatko Cvrtila, one of the most prominent Croatian geopolitical experts, stated. He also added that in its long-term strategic plans, China really doesn't have any sort of idea of ​​introducing a single-party system in the countries in which it invests its money. Their interest, claims Cvrtila, is of quite another nature.

''The Chinese don't invest because they have a lot of money and they want to go around giving it out. There's no philanthropy in international relations. All they invest in is related to their global strategy of creating influence and linking the Eurasian world in a continental way. By investing in infrastructure, ports, roads and railways, they enable their goods to reach their customers more easily,'' says Cvrtila.

Such an approach, he points out, is legitimate for a country that has boasts such great economic potential at this time like China does. Their mega-project, the Silk Road, which would increase the possibility of land transport, aims to reduce overall dependence on maritime traffic restrictions.

Cvrtila notes the US administration's estimates and warnings that China will one day turn its massive economic influence into strategic power as well. This is something that United States, which is already competing with Russia, doesn't think well of. However, China is now quietly placing all of its cards on the economic side of the story.

''In order to maintain its economic growth, China must have a market. In infrastructure projects, they actually make the market more widespread. China can't stop, while it's riding the bike it needs to rotate the pedals. The Chinese are present everywhere where they can create prerequisites for the distribution of goods. In Greece, they're in the ports, in Montenegro, they're dealing with the construction of a motorway, in Croatia, they're building Pelješac bridge. This is a win win situation for everyone, because in the long run, any investment in infrastructure can improve a country's economic performance,'' says Cvrtila.

China has, therefore, created the 1 + 16 formet in Southeastern Europe where its usually large-scale investments help countries that otherwise don't have a lot of foreign investment.

''Europe has survived a difficult financial crisis and there is no "free finance" which would enter JI Europe. China's investment is actually beneficial for Europe, because along with China, the European Union has developed non-competitive but increasingly strategic economic relations, realising in time that they [the Chinese] can contribute to its economic growth,'' emphasises Cvrtila.

Croatia, according to him, is fortunate because it is strategically quite well positioned: it is closer to the heart of Europe than it is to Northern Europe. And, de facto, it is located at the intersection of the roads between the East and the West.

Unfortunately, Croatia hasn't used its geostrategic advantage yet. LNG terminal stands, as do the new train lines. It's also important to revitalise the Port of Rijeka so that Croatia can profit in the fast transport of goods to European consumers. We don't have our own investments, Europe has no capacity anymore, which is why the Croatian Government is seriously considering deals from China,'' concludes Cvrtila.

Therefore, there's no need for Croatia to be afraid of the Chinese, but rather actually use them for its own interests.

Make sure to follow our dedicated business page for more information on Chinese-Croatian relations, Chinese business plans in Croatia, and much, much more.

Click here for the original article by Marina Karlovic Sabolic for Novac/Jutarnji

As Poslovni Dnevnik writes on the 10th of April, 2019, Chinese interest continues to grow as the Republic of Croatia and China opened a new, ambitious chapter of economic and trade relations on Wednesday, deepening their relationship even more after talks between the two prime ministers who both considered the talks to be a "fruitful turnaround".

Relations between Zagreb and Beijing initially reached a higher level after the Chinese company China Road and Bridge Corporation was chosen as the much anticipated Pelješac bridge builder.

The two countries readily signed six agreements, which cover the segments of rail, agriculture, digital technology and tourism. Four more will be signed on Thursday and Friday down in Dubrovnik at the 16 + 1 summit.

"We have signed a memorandum on a much more serious, transparent and easier cooperation between companies, on the transfer of capital from China to Croatia, as well as a two-way transfer, and the possibility of capital from Croatia being invested in China. This opens up the possibility of trust and a much stronger and more serious transfer, investing and manufacturing, and we've been able to talk about other large-scale structuring projects, especially given the fact that a Chinese company is building Pelješac bridge,'' said Croatian Economy Minister Darko Horvat for RTL.

He also noted that at this point in time, Croatia has a bilateral economic exchange with China which is somewhere close to the level of a billion euros, in a much larger deficit on the Croatian side.

Horvat also confirmed that Chinese companies are offering to be the ones to construct the Rijeka-Zagreb line.

"This project has to happen, the Chinese side has shown its interest. Whether that is going to come in the shape of a long-term concession agreement or in another model... Minister [Oleg] Butković is engaged in very intensive negotiations [on that matter] at the moment,'' stated Horvat.

In conversation with RTL, Horvat also revealed that they now have a clear signal that there is interest from the Chinese side to invest in Croatia's burdened shipyards, Uljanik and 3 Maj, in Pula and Rijeka.

"The real conversations are just starting, and I'm sure we will have some concrete figures tomorrow,'' he added briefly.

When asked whether or not Chinese could end up becoming the strategic partner needed to finally save Uljanik, the economy minister simply said that nobody was trying to hide the fact that the Chinese had been called upon.

Make sure to follow our dedicated business and politics pages for more information on the blossoming China-Croatia relations, why some remain suspicious, why the European Commission has raised its eyebrows at the fact that a Chinese company is building a bridge funded primarily with EU money, and much more.

Croatia's employment issues are somewhat perplexing to many, and although there has apparently been a massive drop in unemployment, there's only been a very slight jump in those registering as newly employed. The maths doesn't always really add up, but unfortunately the demographic picture of the country explains it all.

As Jadranka Dozan/Poslovni Dnevnik writes on the 10th of April, 2019, at this time of year, official data on employment levels tends to heavily reflect the huge levels of seasonality Croatia's labour market is affected by with every passing year, of course, this is primarily owing to the increased employment levels of seasonal workers before the start of the main tourist season in summer. The latest figures from HZMO (Croatian Pension Insurance Fund) from March show some growth in the number of insured persons, both on a monthly and an annual basis, with positive annual rates having continued to some degree or another since March 2015, while monthly growth began in only in February, according to analysts from Raiffeisen Bank (RBA).

Last month, the number of insured persons increased by 14,000, to a total of 1.52 million people, and it is realistic to expect that the number of insured persons will increase even more owing to the opening up of seasonal positions in preparation for the tourist season, an economic trend which could easily continue until September. When compared to March last year, the number of insured persons more than 32,000 or 2.2 percent higher.

Along with the pretty positive indicators from HZMO's labour market information, the Croatian Bureau of Statistic's labour force surveys are more in line with the process of the huge problem of the mass emigration of Croatia's fit, healthy, working-age population and the demographic of an aging general population. The latest survey, in which the last quarter of 2018 was included, indicates an annual drop in Croatia's working-age population from 3.54 to 3.52 million.

Those who are economically active in Croatia, whether they're already working or actively looking for a job, numbered just 1.8 million at the end of 2018, which is 42,000 people or 2.3 percent less than the year before. Despite the positive economic data, the activity rate dropped from 52 to 51 percent. Activity and employment rates have, at least for some time now, been indicative of much more than just the general rate of unemployment. This applies in particular to activities that are needed in more economically developed EU countries, and jobs that tend to be given to (highly) skilled staff.

Economists have been warning for a long time that recent developments in reduce the potential for growth in Croatia in the long term. The number of unemployed people in Croatia in the last quarter of the year, according to the results of the survey conducted in the last quarter of 2018, dropped when compared to the previous year by 46,000 people, or 23 percent, to 154,000 people. At the same time, however, the number of employees increased only very slightly, by 0.3 percent, meaning just 5,000 people more, to 1.64 million. In the fourth quarter, the activity rate and the employment rate recorded lower values ​​(51 percent and 46.6 percent), according to RBA.

In the last quarter of 2018, the numbers of economically inactive people older than fifteen increased by just one percent. Finally, the year ended with the fall of Croatia's unemployment rate to 8.3 percent, which is also the first drop below 10 percent since 2009, the year which followed the 2008 recession, but unfortunately this is partly a consequence of Croatia's negative demographic trend.

Although Croatia's growth in employment is of course very encouraging, analysts warn that it should be noted that the number of employees has been growing at a mild rate for the last five years, and that the average number of employees is still 6.5 percent lower than in before the crisis back in 2008. Overall, they conclude, Croatia's labour market remains very fragile and is burdened with some extremely serious structural problems, especially in terms of the total mismatch of supply and demand, long-term unemployment, and the falling number of working-age people for the ninth year in a row.

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Click here for the original article by Jadranka Dozan for Poslovni Dnevnik

As Poslovni Dnevnik writes on the 9th of April, 2019, more than sixty meetings with investors were held by five Croatian and three Slovenian issuers as the Zagreb and Ljubljana stock exchanges presented their markets and issuers in New York on Monday, at the second largest international stock market - Nasdaqu, in cooperation with the Auerbach Grayson investment company and with a very good response from American investors, as the Zagreb Stock Exchange announced on Tuesday.

Although the Zagreb and Ljubljana stock exchanges have repeatedly presented their markets and issuers at local and regional investment conferences and on other similar occasions, this was the first time that such an event was organised outside of Europe, the statement said.

With the management bodies of both the Zagreb and the Ljubljana stock exchanges, investors were introduced to the Croatian companies AD Plastik, Arena Hospitality Group, Atlantic Group, Podravka and Valamar Riviera, as well as the Slovenian companies Krka, Petrol and Triglav Group. The Croatian investment association, Intercapital, presented the Croatian and Slovenian market and its potential, and, as previously mentioned, the companies held more than sixty individual meetings with US investors.

"For the first time in the history of the Zagreb Stock Exchange, we're organising the presentation of our most prominent issuers who have voluntarily accepted the highest standards of corporate governance and reporting to US investors.

We are very pleased with the level of interest and we hope that acquainting US investors with our companies and the potential of our regional market will result in their interest in investing in Croatian and Slovenian companies,'' said the director of the Zagreb Stock Exchange, Ivan Gažić, the president of AD Plastik, Marinko Došen, added that he hopes that the New York presentation will help attract new investors to Croatia.

"We support all the activities of the [Zagreb] exchange, which will enable us to revive the Croatian capital market with joint forces, we're pleased with the level of interest of American investors in AD Plastik, and I believe that the potential of our shares and business will be recognised on that market as well,'' Došen stated.

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As Novac/Veljko Ostojic writes on the 8th of April, 2019, after almost a decade of high growth rates in Croatia's domestic tourism indicators, the dominant feature of this season, at least from the market's point of view, is uncertainty. The only thing we can be sure of, however, is the rapid growth period behind us. Facing Croatia is a period of struggle for each tourist owing to extremely turbulent broadcasting markets.

Such a destiny is shared by all Mediterranean markets with the exception of Turkey, and tourism in the Mediterranean as a whole is influenced by two dominant trends.

The first concerns the general insecurity in the European Union's economy, driven by the slowdown in individual national economies, primarily in big players such as Germany and Italy. An additional element that generates general uncertainty is the potential of Brexit (should it ever happen at all), the real effects of which at this stage can't really be estimated. These movements deter people from spending too much money, which is felt by the lack of bookings and reservations. In the first two months of 2019, the annual cumulative booking from Germany to Croatia was a little less when compared to 2018, while the decline in British tourist reservations throughout the Mediterranean was much more apparent, with Brits booking their holidays in the sun in advance being 10 percent lower on average than last year.

The second trend is the return of an old tourism king, Turkey, which has been a source of discomfort and nerves for Western Mediterranean countries, especially Spain, especially with its policy of subsidised travel arrangements last season, this season, Turkey is set to continue to record high growth rates of reservations from key European emission markets.

Such is an environment that defines the prospects of Croatian tourism not only this year, but over the next few years. The Croatian Tourism Association decided to quantify the effects of these trends on the expectations of Croatian tourist companies and the results of that survey were published in the first issue of Tourism Impulse, which will be published continuously every quarter. They surveyed the fifteen of Croatia's largest tourism companies, which account for 81 percent of the country's hotel sector.

The survey has shown that Croatian travel companies are experiencing revenue declines on one hand, and rising costs, primarily regarding labour, on the other. Croatian tourist companies are expecting slower annual revenue growth by 11.4 percent when compared to last year. Without changing the business environment in which Croatian tourism operates, this will result in a reduction in profitability and of course, a reduction in investment potential. With Croatia's damning reputation among foreign investors on the world stage, this really is the last thing it needs to seek to encourage.

The rather damp expectations of some of Croatia's largest tourist companies also show a drop in profitability this year by almost five percent and, as a consequence, the reduction of investments this year by a concerning twenty percent. Over the next two years, a further decline in investment is expected at a rate of 33 percent when compared to the periods in 2018 and 2019.

Reducing investment potential in tourism has a significant impact on the long-term prospects of Croatia's tourism. It is clear to all that in the long-term, Croatia must compete exclusively with quality rather than price. Reducing prices as much as possible to compete with Turkey on a surface level will only destroy the Croatian coast and Croatia's tourism sector as a whole. This isn't an option.

To be able to really compete with quality, apart from having determination to do so, it is crucial to attract and stimulate investments, something Croatia lacks in, and rather severely.

For that, Croatia will have to make numerous significant changes to its business framework. Today, Croatia is one of the least competitive in investing in tourism in the entire Mediterranean and has the highest tax burden of them all, especially if we look at the VAT rate. Spain, France and Italy have a reduced their VAT rates to help boost tourism. Croatias VAT rate, however, is 13 percent for hotel accommodation and 25 percent for hospitality services. Only Denmark is operating anywhere close to that in the whole of Europe, and one can hardly compare Croatia to Denmark.

Tourism directly and indirectly generates nearly twenty percent of Croatia's GDP, the sector generated eleven percent of all investments in Croatia. There is a lot of discussion about the optimal structure of the economy in which tourism makes up such a big part of it, and this, like many such discussions in Croatia, is often a waste of time. In a situation where tourism is experiencing significant growth rates and becoming an increasingly important factor in the receptive Mediterranean market, such discussions are quite unnecessary.

Of course, the priority requirement for Croatia's tourism growth is to boost investment, which will continually increase the country's overall quality.

If VAT on the entire tourist service is reduced to the level of Croatia's competitive countries, tourism can attract an additional three billion euros of investment, it can increase employee salaries by twenty percent and continue to rise over the next few years, which will further stabilise budget revenues and raise the standard life in Croatia in general.

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