ZAGREB, 18 Dec, 2021- The Croatian Tourism Board's (HTZ) revenue in 2022 is expected to amount to HRK 311 million, 9% more than in 2021, and it will focus all its activities to further enhance Croatia's status as the most desirable and safest Mediterranean destination and ensure 90% of the tourism turnover of 2019. 

This was said by HTZ director Kristjan Staničić, who also noted that these goals are to be achieved by intensive marketing activities and PR campaigns, designed to suit individual markets.

Promotional campaigns will focus on boating and cycling tourism, gastronomy and wine tourism, natural attractions and active and medical tourism, he stressed in an interview with Hina.

In 2022 the HTZ's activities will focus, apart from the national market, on the traditionally close, neighbouring markets like Germany, Slovenia, Austria, Poland, the Czech Republic, Slovakia, Italy and others. As for remote markets, emphasis will be put on the US market.

Next year the HTZ plans to open new offices, including in Ukraine and Spain. Also planned for next year is a new strategic marketing and operational plan as a long-term framework defining communication strategies and guidelines for affirming Croatia as a high-quality destination, Staničić said.

Epidemiological situation, clear protocols, quality products

Asked about the coronavirus pandemic and the related restrictions, which also affect the travel sector, and about plans for 2022 in that regard, Staničić said that all goals set can be achieved, on the condition the epidemiological situation is favourable and there are clear protocols for cross-border travel and a high level of health protection in destinations, with a sufficient number of testing centres, as well as quality and attractive tourism products.

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27 Nov 2021 - Central Croatia is rightfully getting more and more acclaim as a top-notch travel destination. This is especially true when it comes to its offer of food and wine. Another step in the right direction is the unveiling of the new project Gourmet Tourism – GoWine.

There are numerous attractive towns, villages, and micro-regions around the Croatian capital Zagreb. Some of them are well known among Croatians, most of them unfairly neglected by international travellers. However, things are changing at a rapid pace and we are seeing an increase in promotional actions uncovering the wonders of Central Croatia. The Gourmet Tourism project is a joint effort by tourism boards of three towns: Sv. Ivan Zelina, Jastrebarsko, and Samobor and aims at promoting the food and wine offer in these three areas. This project is backed by the Zagreb County Tourism Board and authorised by the Croatian Ministry of Tourism and Sports.

Increasing visibility of Jastrebarsko, Samobor, and Sv. Ivan Zelina

The primary goal of the project is to communicate a local offer of authentic food and wine more clearly and efficiently by creating interactive and printed maps, a promotional website (www.gowine.hr), WebVR app, as well as to give the project its own recognisable visual identity. The most attractive parts of all these three areas covered in the project are their wine roads. Using stylised maps, the users will now have an easy time navigating them. The locations of numerous local wineries and countryside estates offering quality, authentic bites and sips are now there for all to find and enjoy. With plenty to explore in the area, the creators of the maps had their hands full at selecting those local businesses that will represent the area well.

The presentation of the project itself took place at the beautiful Mirnovec Ethno Farm. While there was plenty of information to go through, representatives of the three tourism boards and their associates kept the protocol dynamic and interesting. With plenty of mouth-watering local food and delicious wine, all gathered members of the press were able to taste for themselves exactly what wonders lie in the vicinity of Zagreb. Well-known names of the Croatian food and wine scene: Mr. Bakalovic, Mr. Spicek, and Mr. Spiranec created a lunch menu perfect for showcasing the finest this region has to offer. 

So, next time you get a chance, make sure to explore the areas of Jastrebarsko, Samobor, and Sv. Ivan Zelina. With gowine.hr and all the local information one click away, you now officially have no excuse not to do so. Just make sure you go hungry and thirsty.

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ZAGREB, Aug 24, 2020 - A total of 2.3 million tourists vacationed in Croatia in the period from 1 to 23 August, generating 17.6 million overnight stays, which is at 67% of the results in the same period of 2019, officials of the Croatian Tourism Board (HTZ) said on Monday.

The latest statistics, which are based on information from the eVisitor system and which include tourist turnover in commercial and non-commercial accommodation as well as in boat rental, show that in the first 23 days of August there were 4.3 million overnight stays in Istria and 3.5 million in the region of Kvarner.

Split-Dalmatia County follows with 3.4 million overnight stays, followed by Zadar County with 3.2 million overnight stays, Sibenik-Knin County with 1.4 million, Dubrovnik-Neretva County with one million and Lika-Senj County with 636,000 overnight stays.

HTZ director Kristjan Stanicic said that the results for August were excellent and that the HTZ had very good announcements for September from the countries which had not put Croatia on a list of epidemiologically unsafe countries.

Between the start of this year and August 23, 6.5 million tourists vacationed in Croatia, generating more than 44 million overnight stays, which is 53% of tourism figures in the same period of 2019, the HTZ said.

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“After the exceptionally successful 2017 tourism year, we enter 2018 with the same goal, a goal of further positioning of Croatia as a year-round destination,” stated Tourism Minister Cappelli.

Croatia Feeds represents a campaign which was actually based on the interests of end users by markets

The Main Office of the Croatian Tourism Board held a session of its council on Tuesday, where members adopted proposed names for new directors, who applied through a public tender