ZAGREB, 18 Dec, 2021- The Croatian Tourism Board's (HTZ) revenue in 2022 is expected to amount to HRK 311 million, 9% more than in 2021, and it will focus all its activities to further enhance Croatia's status as the most desirable and safest Mediterranean destination and ensure 90% of the tourism turnover of 2019.
This was said by HTZ director Kristjan Staničić, who also noted that these goals are to be achieved by intensive marketing activities and PR campaigns, designed to suit individual markets.
Promotional campaigns will focus on boating and cycling tourism, gastronomy and wine tourism, natural attractions and active and medical tourism, he stressed in an interview with Hina.
In 2022 the HTZ's activities will focus, apart from the national market, on the traditionally close, neighbouring markets like Germany, Slovenia, Austria, Poland, the Czech Republic, Slovakia, Italy and others. As for remote markets, emphasis will be put on the US market.
Next year the HTZ plans to open new offices, including in Ukraine and Spain. Also planned for next year is a new strategic marketing and operational plan as a long-term framework defining communication strategies and guidelines for affirming Croatia as a high-quality destination, Staničić said.
Epidemiological situation, clear protocols, quality products
Asked about the coronavirus pandemic and the related restrictions, which also affect the travel sector, and about plans for 2022 in that regard, Staničić said that all goals set can be achieved, on the condition the epidemiological situation is favourable and there are clear protocols for cross-border travel and a high level of health protection in destinations, with a sufficient number of testing centres, as well as quality and attractive tourism products.
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