June the 15th, 2022 - The Croatian company Nanobit has been busy developing the game for the Netflix reality dating show, which will certainly put the international spotlight on this quite remarkable Croatian company.

As Poslovni Dnevnik/Marta Duic writes, the Croatian company Nanobit and the massive Netflix platform are jointly developing a mobile game for fans of the reality dating show ''Too Hot To Handle'', which will be shown on Netflix in 2023.

To speak more precisely, ''Too Hot to Handle'' is a lifestyle simulation game based on the popular Netflix series, it's a game developed by no less than the Croatian company Nanobit, and next year it will arrive on mobile platforms and will be available for play to Netflix users around the world.

Thanks to Nanobit's vast expertise with narrative games, players are provided with a unique experience and they can participate in the virtual season of Netflix's popular dating show.

“We will be presenting the game during Netflix’s virtual fan festival, Geeked Week. It's a game that will show the spirit of the TV series with exciting drama and events,'' explained Alan Sumina, the CEO of Nanobit.

There are an array of highly successful Croatian companies popping up left, right and centre, but some of them have really stood out from the crowd and we'd be more than correct in saying that the wildly successful Nanobit is one of them. The Croatian company Nanobit is the leading domestic studio for the development and publishing of mobile games. It is based in the City of Zagreb, it has 29 titles released, with 10 applications and 19 games and more than 220 million downloads to its name.

Since September 2020, it has been part of the large Swedish group, Stillfront. The fact that a Croatian-made game will be showcased on a platform as massive as Netflix will do wonders for not only the exposure of this particular enterprise, but for Croatia as a whole.

For more, make sure to check out Made in Croatia.

June the 14th, 2022 - Mate Rimac's stunning Nevera supercar recently raced against a plane as part of a Varazdin-based event, but which of the two was quicker?

As Poslovni Dnevnik writes, the gorgeous Nevera supercar was driven by Miroslav Zrncevic, the main test driver of the Bugatti Rimac car, who explained that the maximum speed of the Nevera was 420 km per hour, and the maximum speed it achieved in this particular race against an aircraft was 350 km per hour.

As part of a three-day meeting of supercar owners held this weekend in Varazdin, Rimac's Nevera supercar faced off an acrobatic plane in a race - and this Croatian-made car won.

Three hundred visitors witnessed the unprecedented spectacle, a race between the Nevera supercar and an acrobatic plane, and despite the strong winds that disturbed both the driver of the Nevera and the pilot, the experienced helmsmen of their respective vehicles put on an amazing 20-minute show. In the battle in which both the Nevera supercar and the plane reached speeds above 350 km per hour, the final and convincing victory was won by entrepreneur Mate Rimac's car from Sveta Nedelja near Zagreb.

"We made two attempts at it, during the first attempt we were aligned to the goal where I started to go, and in the second attempt I basically let the plane go so that we could show spectators a little more about the difference in speed," said Zrncevic.

As Peter Podlunsek, an experienced Red Bull acrobatic pilot who flew the plane, pointed out, the race against the Nevera supercar was technically very demanding.

"First of all, flights when you fly upside down at 300 km plus per hour with strong winds blowing aren't so common, so there was a lot of turbulence to deal with,'' explained Podlunsek, who has been behind the wheel for several races, but this is his first against a hypercar.

The main organiser of the spectacle was Kresimir Mostarcic.

The spectacle was held as part of a three-day meeting in which Mostarcic brought expensive cars to Varazdin, so Rolls-Royces, Bentleys, Jaguars, Porsches, Maserattis drove through the streets of this continental Croatian city, and the highlight was the arrival of Rimac's Croatian-made Nevera.

"My vision is that even smaller cities can be the centres of top car events. I'm glad that this meeting was recognised by our friends and partners from many European countries, and the owners of these cars came from Switzerland, Italy, Germany, and Slovenia,'' said Mostarcic.

He noted that the mayor of Varazdin, Neven Bosilj, and the director of the city's Tourist Board, Jelena Toth, also both expressed a desire for this event to be repeated.

Mostarcic announced that similar events called FLY OVER by CleanFellas will be held in both Osijek and Pula.

For more, check out Made in Croatia.

June the 8th, 2022 - The Croatian company Rasco's Lynx charge electric cleaners are set to be delivered to Israel. This business move will certainly place this successful Croatian enterprise even more firmly on the map as a manufacturer and exporter abroad.

As Poslovni Dnevnik writes, after failing to hold the 2020 fair due to the global coronavirus pandemic, Europe’s largest utility equipment fair finally manage to make a welcome return in full glory last week. Munich's IFAT also has the epithet of the world's largest fair for environmental technologies, as sustainability in the use of resources and reduction of harmful effects on the climate were the main topics of this year's fair.

The Croatian company Rasco, which is a well known utility equipment manufacturer, participated among 2,984 exhibitors from as many as 59 countries. As sustainable development is an important part of the Croatian company Rasco's overall aim and strategy, IFAT has served as the ideal framework for the introduction of the new Lynx charge electric cleaners.

“Electrification has become the dominant development strategy in the utility equipment industry. There is a strong interest of both cities and utility/communal companies in the procurement of electric vehicles, especially city cleaners/road sweepers. This trend is in line with the new vision of urban management and turning to technologies which have a reduced environmental impact.

We believe that the Lynx charge has an advantage over competitors in the segment of compact road sweepers/cleaners because from the very beginning it was conceived and developed as a vehicle with two types of drives (diesel and electric), without compromising cleaning efficiency, comfort and autonomy,'' stated Rasco's CEO, Ivan Franicevic.

In addition to numerous contacts with potential distributors and end customers, a contract was signed at the fair for the distribution of the Croatian company Rasco's vehicles for the Israeli market. The contract was concluded with Gad-El Municipal Equipment Ltd, which has over 30 years of experience in the import, distribution and service of utility equipment under its belt.

The fair was otherwise visited by 119,000 visitors from 155 countries.

For more, make sure to check out Made in Croatia.

May the 31st, 2022 - The Croatian tech company Gideon has presented its brand new innovation which will only contribute even further to placing Croatia on the tech map - Casey the robot.

As the trend of e-commerce continues to grow exponentially, with the global coronavirus pandemic which emerged back at the beginning of 2020, robotics is a field becoming not only more popular, but necessary in the face of increased demand.

As Poslovni Dnevnik/Darko Bicak writes, the wildly successful and already very well known Croatian tech company Gideon, which has offices in Germany and across the pond in the USA, recently presented its new solution for automation and the optimisation of order preparation in distribution centres.

The company, which has alredy attracted the eyes and ears of the demanding technology works, deals with robotics and solutions based on artificial intelligence (AI).

Casey the robot is a solution developed for the preparation of orders for goods packed in boxes and works to improve the commissioning process through the optimisation and harmonisation of the tasks of both humans and robots with a payload of up to 1000 kg.

As they pointed out from the Croatian tech company Gideon, this brand new solution helps companies alleviate labour shortages and the challenges posed by strong e-commerce growth.

“The rise of e-commerce is a clear indication that the use of new automation technologies is the key to sustainable growth. Namely, e-commerce creates additional pressures on business because it is more labour-intensive and intensifies changes in customer expectations, for example, when it comes to delivery deadlines. Analysts' latest forecasts point to strong growth in e-commerce globally - by as much as 50 percent to 7.4 trillion US dollars by the year 2025,'' the technology company said.

Josip Cesic, Chief Technology Officer and co-founder of the Croatian tech company Gideon, pointed out that Casey eliminates the cost of damage to both products and equipment and reduces staff costs by up to 40 percent.

For more on Croatian companies, entrepreneurs, ideas and inventions, make sure to check out Made in Croatia.

May the 28th, 2022 - Croatian olive oil's top quality is recognised throughout the world and has won countless awards in numerous prestigious international competitions. Croatian olive oil has once again wowed in the Big Apple, with Croatia being placed third in terms of the quality of its much loved produce.

As Poslovni Dnevnik writes, at the recently held New York International Olive Oil Competition, NYIOOC World, Croatia came in third place in terms of the number of medals won, right after Italy and Spain, as reported by Maslina/Olive.

Croatia has outdone itself when it comes to its olive oil yet again by coming third, as last year the country came fourth in this, the largest and most prestigious olive oil competition held in Manhattan, right in the middle of New York, Croatian olive oil also overtook the USA, leaving the Americans in 4th place.

In addition, Croatia is the best in terms of the percentage of success of its reported olive oils. Out of 112 registered samples from across Croatia, 96 of them received medals, representing 86 percent of success, and this is by far the best performance of olive oil from all countries that registered more than 40 of their samples.

Croatian olive oils won a total of 96 medals, of which 66 were gold and 27 were silver. Dalmatian olive growers won the most medals for the Republic of Croatia with their oils - a total of 55 medals.

Admittedly, the highest number of gold medals for Croatia was won, unsurprisingly, by the Istrians this year. Last year the Dalmatians took that place. The Dalmatians won 29 gold medals, while the Istrians took home 37.

Olive growers from Zadar County won a total of 11 awards, of which seven were gold medals and four were silver. Gold: Lepur (2), Bovan, Plastic, Lalin, Vulin and Morovic. Silver: Dr. Vlatkovic (2), Skopic and OP-Ko-milfa.

Olive oils from all over the world competed in this New York competition, and a total of 543 gold and 257 silver medals were awarded globally.

In terms of the number of medals won, Italy came first place with 158 medals, followed by Spain with a total of 128 medals, Croatia took third place with 96 medals, the United States came in fourth place with 94 medals and Greece landed fifth place.

For more, check out Made in Croatia.

May the 26th, 2022 - The new Croatian ZagrebMed platform, set to launch as part of the country's blossoming health and wellness tourism offer later this year, has already gathered some impressive names.

As Poslovni Dnevnik/Marija Crnjak writes, in October this year, a new digital platform for health tourism in the City of Zagreb called ZagrebMed will be launched, which will bring together about 20 leading health institutions from various fields of medicine, which are ready to take a significant step forward on the demanding global market.

The team headed by Ivan Rendulic, founder and director of RexRea, which has been actively working on the development of Croatian medical tourism for the last eight years, has made an effort to connect patients with Croatian institutions and doctors.

Rendulic explained that they have the strong support of the Zagreb Tourist Board in the formation of the Croatian ZagrebMed platform, and revealed the details of the ambitious project.

Among the institutions that have already joined the future Croatian ZagrebMed platform are Klinika Svjetlost, Agram, Akromion, Magdalena, Aksis, Naftalan and the polyclinics Bagatin, Sinteza, IVF Zagreb, LF Medical, Poliderma and Avitum, and some other well-known institutions are currently preparing to join the expanding list.

"We have excellent doctors and institutions in Zagreb with excellent services, but when we have a look around outside of Croatia and go to various world fairs and gatherings dedicated to medical and health tourism, we realise that few people know about this country's rich offer. With the arrival of a large number of patients from Italy, we've developed our dental tourism offer, and we're slowly losing our grip on that market, because we have growing competitors in Albania, Hungary, Serbia, and more and more Italian patients end up going there instead of coming here,'' warned Rendulic, who therefore wants to bring together leading institutions within the scope of the Croatian ZagrebMed platform.

So far, ZagrebMed has 12 private healthcare facilities under its belt, and the plan is to have about 20 leading institutions by the time it launches properly this October.

For more, check out Made in Croatia.

May the 18th, 2022 - With the war in Ukraine still ongoing and prices for some of the most surprising items on the rise, could Croatian sunflower exports be the next profitable thing for this country? Some believe so.

As Poslovni Dnevnik writes, due to the ongoing war in Ukraine following Russian invasion back in February this year, there was a huge disturbance and uncertainty and shortages in supply, as well as a drastic rise in prices on the global market of sunflowers, sunflower products and particularly sunflower oil. Production of these products in Ukraine and Russia were of course deeply affected, and their exports otherwise dominate the global market. Is this a chance for the humble Croatian sunflower?

The most significant disturbances on the global market in the next period will be in the supply and demand of sunflower products such as the heavily used oil, due to the high concentration of production and the usual exporting of sunflower oil from both Ukraine and Russia. Any further prediction of price movements and supply in the market will primarily depend on the ability to supply sunflower oil and grain from Ukraine this season, but also the course of the war and the logistical conditions for the delivery of supplies to the rest of Europe.

“Croatian sunflower production has been growing over more recent years, in terms of production, although the area on which sunflowers are planted and cultivated hasn't increased. Croatia produces more sunflowers than it needs. Self-sufficiency stands at about 212 percent, but we meet only 44 percent of the need for sunflower oil. Given that we have production capacities for processing sunflower products into sunflower oil, it would be logical, given the rising prices, to provide larger quantities of Croatian sunflower oil and to process domestic sunflower grain in factories here in Croatia. This would ensure a stable supply of oil for the domestic market, and we have the capacity to export this highly sought after and now expensive product, which is in great demand in the global and EU markets,'' concluded the market analysis of experts from Smarter, a consulting company specialising in agriculture and food industry.

Sunflower oil production in Ukraine back in 2020 amounted to 6.45 million metric tonnes (MT), in Russia, 4.45 million MT, and in the EU 3.9 million MT. These are the three most important production areas in the entire world, while all the others are much smaller producers. The Ukrainian sunflower oil industry is focused on the export market because as much as 90 percent of production is intended for foreign markets, according to USDA data. Compared to Russia, which is the second largest producer, they consume almost 30 percent of their own sunflower oil production on their own market.

"In total, ports in the Black Sea account for almost 80 percent of the world's sunflower oil exports, and today these areas are war zones. Given the strong dominance of Ukraine and Russia on the global sunflower oil market, Russia's attack on Ukraine has caused an enormous impact on the global sunflower market, which is why it's important to change the strategic thinking about the production of Croatian sunflower oil,'' Smarter experts noted.

Russia's horrific invasion of Ukraine has significantly disrupted that large Eastern European nation's sunflower oil industry and supply chain, while an extension of the conflict threatens the next growing season. Plants which process sunflower seeds into oil have largely ceased operations, and the closure of ports prevents exports. Sunflowers are sown in Ukraine in April and May, and the harvest usually begins in September. There is a huge risk now when it comes to supply and demand because military actions are taking place in agricultural areas - many roads are blocked, commercial companies aren't working, farmers can't plant, and it's very difficult to get raw materials for quality sowing (fertiliser, fuel, protective equipment, and the like).

The main areas of sunflower seed cultivation in Ukraine are located in the steppe and forest-steppe zones of the country, located in the central and eastern provinces. The main production regions are Dnepropetrovsk, Kirovograd, Kharkov, Zaporozhye, Nikolaev, Lugansk, Odessa and Poltava, which together make up 62 percent of the total sown area in the country. Due to the export market orientation, most of the Ukrainian plants for sunflower processing and production of sunflower oil are located near the Black Sea ports for logistical convenience. It's now evident that the most important production basins and the possibility of delivery are endangered by the ongoing war.

In addition, Russia has announced restrictions on sunflower oil exports and a ban on the supply of sunflower seeds to ease pressure on Russian prices. All this causes great nervousness and fear for global supply and demand, and the price and availability of sunflower oil.

Could Croatian sunflower products and oil find a silver lining and find a new position for itself?

The lack of sunflower oil on markets around the world is trying to be compensated for based on available stocks, and new routes of supply from South America or South Africa. But this will not be enough to make up for the quantities which would usually be coming from the markets of Ukraine and Russia. EU oilseed processors are also increasing their sunflower oil production, in part by using sunflower seed imports from South America.

"In the EU, the processing of sunflower into sunflower oil is growing rapidly and strongly, more than expected. It's estimated to reach 9.3 to 9.4 million tonnes by the end of this processing season (July 2022), compared to 8 million tonnes in the previous season. The largest increases in production are being recorded in Romania, Bulgaria, France, Hungary and Spain with very favourable profit margins. We're also looking for substitutes for sunflower oil in other types of oil, especially palm oil, but also soybean oil, rapeseed oil, olive oil and other types of fats that can replace sunflower oil,'' said the group of Smarter experts.

The return to the use of palm oil across Europe is causing great dissatisfaction with the link between these goods and deforestation, but the move is necessary and temporary, as for now there is no viable alternative. Rapeseed oil, which until now was mostly intended for the biodiesel production market, is now being redirected to food use.

The price of sunflower oil on the global market

Even before Russia invaded Ukraine, sunflower prices were high, mainly due to the low yield from back in 2021, which was affected by weather extremes, and the growth of sunflower consumption led to a strong increase in demand for animal feed in China and supply chain disruptions caused by the global COVID-19 crisis.

The war in Ukraine significantly increased the prices of sunflower oil and sunflower seeds. The biggest price increase came immediately after the outbreak of the war, when sunflower oil prices across the EU rose to around 2,900 to 3,000 US dollars per tonne in mid-March, while in February the average price was just 1,490 dollars per tonne.

In early April, sunflower oil prices in Europe fell slightly. More Ukrainian sunflower oil began to arrive on the market at a price of about 1,900 to 2,250 dollars per tonne. Certain quantities of deliveries from Russia began to appear at a price of 1,800 to 1,900 dollars per tonne. Russian sellers are offering oil and other agricultural products at discounted prices on the world market in an effort to encourage foreign buyers to buy and reduce current high inventories.

In the European Union, in some places sunflower oil even fell below the price of rapeseed oil, reflecting declining demand due to the unusually high prices in the first half of March. That said, sunflower oil supplies will remain relatively small across the EU as long as the war in Ukraine lasts, which is why there are fears of further developments in the global market.

Croatian sunflower oil production

Back in 2020, Croatia sowed sunflowers over 39,000 hectares, while 120,000 tonnes of sunflower were produced with a yield of 3.1 t / ha, which is at the level of the best EU yields. There has also been a significant increase in purchase prices in 2022, caused by global uncertainty, which increased the price to 4.70 kn / kg in March this year, while sunflower prices in previous years were around 2kn / kg.

Wholesale prices of sunflower oil back in March were already over 12 kn / kg, at the beginning of May the price reached 15.78 kn / kg, while last year at the beginning of the year they were around 8.5 kn / kg. With the war in Ukraine having broken out following Russian invasion, that growth only intensified.

We can be satisfied with the achieved yields in the production of oilseeds, because Croatian sunflower production is above both the global and the European average. Therefore, we can say that we're competitive in the production of oilseeds on the global market, and that should ensure our stability in the next challenging period.

“Regarding the production of Croatian sunflower oil; the country produces almost 40,000 tonnes of crude sunflower oil and about 60,000 tonnes of refined sunflower oil. In recent years, Croatia has been raising its sunflower production, and is a major exporter and at the same time a major importer of said oil. As such, in 2020, Croatia imported a total of 69,079 tonnes of sunflower oil, of which 45,000 tonnes were from neighbouring Serbia and 18,000 tonnes from neighbouring Hungary, while exports of Croatian sunflower oil stood at 42,767 tonnes.

In 2021, Croatian exports increased to 45,070 tonnes, and the country imported as many as 78,572 tonnes of sunflower oil. During 2020, 60,537 tonnes of sunflower seeds were exported, while in 2021 these exports increased to 64,664 tonnes. There is room for the growth of domestic processing for domestic needs, as well as for exports, and this should be an important strategic decision of the government at this time if we want to ensure the stability of the domestic market, but also become an interesting player and supplier of this sought after product across the rest of Europe.

The worst thing that can happen to Croatia is that this season we uncontrollably export far larger quantities of sunflower than we have so far, and that the domestic market remains dependent on imports of expensive sunflower oil as the final product,'' concluded Smarter's expert.

For more, check out Made in Croatia.

May the 11th, 2022 - The Rudjer Boskovic Institute's new project which analyses proteins could be the key to a more rapid diagnosis. It can also be applied in many fields, from medicine to biological product quality control.

As Poslovni Dnevnik/Marija Crnjak writes, on Monday, the Rudjer Boskovic Institute (RBI) presented its project of qualitative and quantitative analysis of proteins worth more than eight million kuna, which, in addition to very wide application in industry, aims to shorten a large number of diagnostic tests.

The Qua / Qua Protein project is being implemented by the Institute in cooperation with Conscius, with 6.8 million kuna having been provided from the European Regional Development Fund, and the project is expected to result in a patent application for an innovative reagent.

“Through this project, we will be able to identify beings, for example, bacteria from urine, or some bacteria from spoiled food, or benign bacteria from let's say a skin sample, and at the same time measure their amounts.

This analysis has a wide range of applications, in medicine, primarily in diagnostics, pharmaceuticals, biotechnology, bioanalytics, and the food industry, including applications in quality control of biological products, as well as in the scientific and academic community,'' said Mario Cindric, the project manager and the head of the Laboratory for Bioanalytics of the Department of Molecular Medicine at the Rudjer Boskovic Institute.

More than 20 scientists from several different laboratories from across the Republic of Croatia are working on this project, including students and young scientists, and the project was supported by colleagues from both Canada and Israel.

For more, make sure to check out Made in Croatia.

May the 11th, 2022 - The Croatian company Sobocan's innovative product has seen the company take home bronze at the A’Design Award & Competition, placing Croatian products firmly at the forefront once again.

As Poslovni Dnevnik writes, following a series of international awards, the mobile office made by the Croatian company Sobocan won a bronze medal at the A’Design Award & Competition, which is known as the leading international design competition. According to the expert jury, bronze was awarded to the company for their movo model THE FREE SPIRIT.

The movo is available in seven different models, all of which are characterised by modern, innovative and functional design because they take up minimal space, and are very simple and easy to fold for work and mobility. Each of the models is entirely mobile, foldable, equipped with an electrical box and storage and has the possibility of being locked. The award-winning THE FREE SPIRIT model has delighted the profession with its elegance and simplicity.

THE FREE SPIRIT arose from Sobocan's idea that the work element is easily moved from one room to another. It therefore features oversized wheels and a handle that makes it very easy to move. When the worktop itself is closed, all the working material becomes invisible and the product becomes a closed element. In addition to the worktop, in the closed part of the product, there are two drawers, compartments for A3 and A4 paper sizes and a laptop, space for binders and a built-in box with power and USB inputs. The aesthetics of this compact product are very simple and as such can be adapted to an array of interiors, and veneered plywood and plastic-coated steel pipes follow modern trends in industrial design.

“Movo is one of the few Croatian brands that can boast of the prestigious A’Design Award and it is a great recognition for Croatian design. We at Sobocan are especially proud because movo is the first product of our own, which we conceptually developed and produced under the roof of our company. We're glad that movo models are recognised on the market as the right solution for the needs of functionality and flexibility of the workplace, as well as a top design solution,'' said Anamaria Burazin Eskinja, product designer and head of the Sobocan design studio.

The aforementioned competition which saw Sobocan's product take home bronze is otherwise the leading international design competition held each year, and awards are given in a variety of creative areas to highlight the best design solutions. The best works are selected in several categories according to the criteria of innovation, technical characteristics and the ability to solve complex design problems. The competition promotes the highest standards in design, advocating for a better understanding and importance of design in all aspects of life.

In addition to winning bronze at the A’Design Award & Competition, which is now the fourth world award in a row, movo has won the following prestigious international awards for design and innovation; German Innovation Award 2021, Iconic Awards - Innovative Interior 2021 and BIGSEE Wood design award 2021.

For more, check out Made in Croatia.

May the 5th, 2022 - The much loved Croatian domacica biscuits, of all things, have been causing quite a stir of late, with debates about sexism and the singling out of women coming to the fore. Kras' popular snack has found itself in some seemingly accidental hot water.

Domacica, which if you speak Croatian, you'll know means housewife, has now been joined by words such as umjetnica (female artist), menadjerica (female manager), pravnica (female lawyer) and the list goes on. While it seems Kras' intention was to highlight how women belong in high roles just like men do, for some the opposite reaction has occurred.

As Poslovni Dnevnik writes, "Housewife and artist", "Housewife and programmer", "Housewife and manager", "Housewife and lawyer"…, are just some of the names of the new movement of Kras' popular Croatian Domacica biscuits.

All of this, of course, didn't manage to hit the shelves and pass people's attention without numerous reactions on social media. Many feel that there is no need for so much political correctness, and others feel like another stab at women is being taken, be it intentional or not.

"And what's wrong with being just a housewife?" one social media user asked.

"There's nothing quite as enjoyable as buying some of your unnecessarily expensive but still favourite biscuits and being greeted by political propaganda trying to teach you how to think," one Twitter user wrote.

"When a biscuit is just a ''programmer'' or ''manager'' and there is a 'domacin' (an unemployed man who takes care of the house and cooks lunch), this policy from Kras will make sense," one Twitter user wrote, as N1 reports.

"Kras made us a whole collection to understand what we can also be, alongside being housewives," another Twitter user wrote.

Still, there are others who think the Croatian Domacica biscuits campaign has hit the right mark.

"The name Domacica is well known now and they're trying to play around with words a little. They aren't creating a new brand but instead using the same name with creative ideas. It isn't ideal, but not every shift has to be the status quo. A great example for me is Dorina & cvarci, they've been sold out, there were waiting lists for them, what a great PR stunt,'' wrote one woman.

Many people were surprised because they always thought that the name Domacica merely referred to the idea of homemade biscuits themselves.

Kras also spoke up and attempted to explain the goal of this campaign, which appears to have got a little lost along the way...

"After numerous inquiries, we're now responding with some more information. The goal of our new Domacica campaign is to raise public awareness of the importance and complexity of the responsibilities that women most often take on in the household and to make them aware that caring for the household should be the common job of all household members.

With this goal, primarily in order to attract the attention of people and to open up discussion around a very important topic, we put Croatian Domacica biscuits out in a special issue on the shelves as the first step of our campaign. In addition to the inscription Domacica, we added several frequent occupations to the biscuit boxes, as far as the production process allows, to remind us that women, in addition to their work at work, are most often the ones who take care of the household on a daily basis as well. With the campaign, we want to encourage all members of society to take their share of obligations and responsibilities in the home so that the distribution of household chores is equal.

In collaboration with Ipsos, we conducted a survey in which the majority of respondents, both adult women (70 percent) and adult men (51 percent), as well as teenage girls (73 percent) and teenager boys (72 percent), claim that women do most of the work in the household. In the next phase of the campaign on social media, we'll use challenges to encourage people to take on some of the household chores and document specific activities by which they participate in the equal division of those said chores.

Part of the campaign will be educating the younger generation about their own responsibility towards household chores and the importance of the fair division of household chores among all members to encourage them to create the right habits from childhood and adopt them for the future. In agreement with the Institute of Croatian Language and Linguistics, we're launching an initiative to change part of the definition of housewife in certain dictionaries and modernise this concept.

We believe that the public will recognise the true intention of this campaign and we're calling on everyone to get involved in raising awareness and promoting this socially important topic,'' they said from Kras.

For more, check out Made in Croatia.