April 26, 2020 - Together in Split is a new campaign by the Split Tourist Board that will inspire tourists with quizzes, cuisine, videos, and more.
As we announced earlier this week, the Split Tourist Board launched the #TOGETHERINSPLIT campaign to communicate with a narrative and message according to the current situation - stay home, travel later.
To announce the campaign, the Tourist Board released the first video in the campaign, created by a small team of members of the Split Tourist Board, led by director Alijana Vukšić, who was asked about the campaign and its expectations for the season.
"'Together in Split' is the name of a campaign that will, through creative content, inspire people to fantasize about the moment when they will be able to enjoy the beauties of our city and region again. It sends a message to tourists that we are together even though we are separated, which is just the meaning of the name of our city.
My team and I have been planning this campaign and the right time to launch it since day one of the crisis. With this campaign, apart from the message of community to the tourists, we want to send the message of community to all tourist workers in Split. We invited all our agencies, hotels, museums, travel guides to join the campaign. We aim to increase the visibility of Split through our joint efforts, primarily on social networks and communicate with other digital channels, as this form of communication is currently crucial,” said Split Tourist Board director Alijana Vuksic.
So, how will the new campaign evolve?
HRTurizam writes that the first phase of the campaign will run until the end of June, while in the second phase, depending on the situation, the emphasis will be on local guests.
“This is a very difficult time for all of us, but together we can turn something negative into a positive. We decided to replace our fears for our own health and the health of our loved ones, insecurity, existence and other fears with community, positive attitudes, expertise, creativity and friendship. The result is the #TogetherInSplit campaign. We invite everyone to join us in this campaign by sharing videos and creating and sharing content that we will publish on our profiles,” said Alijana Vukšić.
Thus, according to the campaign plan, every day, different content will be published on the Tourist Board's Facebook.
Namely, Mondays are reserved for a 'Heritage Quiz', through which the cultural heritage and exciting contents of the Split museums are presented. Tuesdays are for ‘Virtual Split’, showcasing videos from travel agencies to videos about Split and content that shows how to social distance while traveling (through active tourism, nautical tourism, family facilities.)
On Wednesdays, gastronomic tours and gastronomic offers of local restaurants and hotels are promoted through recipes, photos and videos in the ‘Cook O’Clock segment, while on Thursdays, the Tourist Board showcases all services keeping the city safe - like doctors, police officers, traders, and volunteers, through stories about individuals or by posting their pictures and videos (i.e., Red Cross workers dancing) for ‘Thank You Thursday’.
On Fridays, ‘Friday Story’ will share interesting stories about Split and its inhabitants.
On Saturdays, the ‘Conference Call’ segment will feature travel guides sharing unique stories about Split.
On Sundays, ‘Take me back to Split’ will ask followers to send their pictures from trips in Split and encourage their daydreams about coming back to Split.
Thus, the Split Tourist Board is the first of all Croatian tourist boards to launch a concrete campaign and communication during the coronavirus crisis.
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