October 28, 2021 - Was the 2021 Dubrovnik season successful? Mayor Mato Franković weighs in on what worked and what needs to happen to maintain tourism in the Adriatic Pearl.
Dubrovnik cannot say that this was a successful season, said Dubrovnik Mayor Mato Franković at a meeting with Dubrovnik-Neretva County hoteliers. The exchange of experiences from the previous season and the best possible preparations for the challenges that the next year and season will bring were the main topics of this meeting, organized by the Croatian Chamber of Commerce - Dubrovnik County Chamber, reports HRTurizam.
Mayor Franković called this season extremely demanding and especially thanked the members of the Tourist Board and Dubrovnik Airport who worked hard on its preparation even when it seemed that there would be no season.
"In marketing and communication activities, we achieved several flights that were sufficient for the needs of Dubrovnik and the surrounding area, given the open capacity. However, when we look at 44% of overnight stays in the City of Dubrovnik compared to 2019, it is not completely comparable because, for example, Valamar decided to keep most hotels closed, which I consider a bad business decision, but also a bad attitude towards Dubrovnik," Franković said at the meeting.
The Ministry of Foreign Affairs, he added, played a significant role in facilitating the establishment of new air connections with the US and Russia, whose passengers were allowed to obtain one-day visas, which was very important for tourism. He also emphasized that the Croatian Government had allocated more than HRK 500 million for this area to help business people, which ensured that they maintained working.
Commenting on this year's season and the arrival of cruise ships, Franković highlighted how the city and the city economy need cruise ships guests, but with moderation.
“This year, we had the perfect measure, one to two cruisers a day. The city can handle that, and business people can feel it, from restaurants, cafes, guides, museums, walls to bus carriers. So we need cruisers, but not four at a time. So let us continue in this direction," said Franković and pointed out the significant increase in the arrival of private planes and guests of higher spending power.
According to the Dubrovnik mayor, what has been recorded in these few months is good in that it has given business people momentum to survive until the next season. Still, Dubrovnik cannot say how successful this season has been. Therefore, business people should be given support in providing information to the Prime Minister and the Government that the entire Croatian tourism cannot be viewed through the prism of Istria and that Dubrovnik as an air destination is in a much different position.
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