December 6, 2019 - After successfully breaking into the US market, Carwiz continues its expansion in the States through its franchise model.
Croatian car rental company Carwiz has positioned itself as a leader in the car rental segment in a short time - and in just a year, made a major leap forward and attacked and expanded into the global market through a franchise model.
Thus, in less than a year, Carwiz is already present in 15 international markets, and it is with this new franchise partnership that they continue to expand globally in the most demanding market yet - the United States.
By signing a contract with the company from the world's largest car rental market operating in Orlando International Airport, Southeastern Florida, Carwiz International opened its first US car rental office last month.
"We started the negotiations in February this year and finalized them during the WTM fair in London. American versus other markets is the most challenging because of market rules that are very different from European, African, and Asian. We think the branch office at Orlando International Airport, which is also the largest rental car market in the world, is a good way to introduce ourselves to US customers,” explained Frane Herceg, Franchise Manager of Carwiz rent a car.
And now, following its first outlet at Orlando International Airport, Carwiz is positioned at one of the most important US financial hubs and one of the world’s busiest airports, Miami International Airport, reports HRTurizam.
"Last week, the news of opening the first franchise branch in the US was joined by a new franchise partner in Florida, which after entering the US market in just one week, we achieved two partnerships, thus increasing the number of franchise partnerships to 16 countries," Carwiz said.
According to Carwiz, interest in their franchise exists from as many as twenty new countries.
"The expressed interest comes from European, American, and exotic and distant countries thanks to the service we offer our partners - from daily contact regardless of the time difference and mentoring. The company is projected to grow by the end of the year in twenty countries. We have achieved a lot of partnerships thanks to our visual identity, which also proved to be very attractive at WTM and the success we have achieved in just two years of business, during which we have established ourselves as one of the strongest players in the rent-a-car industry,” Carwiz's director, Kresimir Dobrilovic said last month, adding that quality management of the franchises and the support they provide to partners have proven to be the main precondition for the company's growth.
Interest from Qatar, India, Mauritius, the Dominican Republic, Florida, and Azerbaijan indicate that a global brand can enhance local business, give it importance and improve sales, adds Dobrilovic, and concludes that their global brand presence suggests that price is not the most critical factor in the market.
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