As Poslovni Dnevnik/Lucija Spiljak writes on the 16th of November, 2020, the Croatian-American company Sportyn INC presented the free Sportyn application (app) in Zagreb. By exchanging video content, as the main medium, the app enables the promotion of athletes on a global level, changes the image of sport scouting and financing the development of athletes, using all aspects of modern social networking concepts.
Experts in the field of developing new technological solutions from Sportyn are otherwise experienced entrepreneurs and world-famous sport ambassadors, and they consider this application a kind of revolution for the sporting community and redefining the path of young athletes to success.
Sportyn, they say, wants to become a platform to promote athletes globally, and is the first on the market to offer real benefits to those who are serious or amateurs in sport, such as athletes, spectators, coaches or scouts. It is the first and only platform in the world that, by the use of an advanced algorithmic search engine, enables agents and scouts, but also all sport lovers, to quickly find any athlete, amateur or professional, regardless of their age, country or sport, even if the athlete's name is completely unknown.
''Millions of talented athletes face the same problem today - insufficiently targeted visibility and connectivity with desired audiences, sport recruiters and organisations. YouTube, Facebook, Instagram and TikTok are massive channels that offer fast, unfiltered and typical content for viewing by the general population, but they lack the special focus needed for athletes, especially younger people, for competitions and sporting entertainment that is only served casually. This means that there are no real and functional filters, and the videos are scattered around and virtually invisible to the target audience for which they were created. Sport recruiters therefore don't rely on these channels as reliable resources or talent search platforms. We saw space for Sportyn there,'' said Ivan Ilecic, the founder and CEO of Sportyn Inc.
With the help of the special Sportyn algorithm, it is possible to rank and compare athletes according to different criteria. The platform will also contain detailed biographies of the athletes, their athletic characteristics, achievements, statistics, club history, contract and agency status. It is easy to use, available at sportyn.com/app/, and the main communication tool is video clips lasting up to 60 seconds, which are archived and easily accessible, even if the data was published in the application as long as a few years ago. Special emphasis is also placed on data security.
"No matter what part of the world you live in and in what conditions you train in, Sportyn helps you show off your talent to a global sporting audience and those who, recognising your potential, can change your life literally overnight," said Ivan Rakitic, an ambassador of Sportyn.
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