November the 20th, 2021 - The former HSM Informatika has recently been present on the regional market under the name HSM following the transformation of its visual identity and business strategy. The Croatian informatics company HSM has also seen shifts in its market presence following these changes.
As Poslovni Dnevnik/Lucija Spiljak writes, the Croatian informatics company HSM is 100 percent domestically owned and has been present on the market for more than 30 years now. The company states that the Management Board decided to take this step after the company's management changed. Namely, HSM is a family company that is now run by the new Management Board under the leadership of Juraj and Jakov Urbanke and Jelena Jelinic Cvirn.
In addition to the change in visual identity, the Croatian informatics company HSM has gone through a change in business strategy that has greatly affected their current market presence and position. From a company that in previous years relied on a large part of its business on a partnership and distribution relationship with Adobe, HSM has made a significant shift in the way it does business and now primarily focuses on the implementation of solutions and consulting services related to the global CRM platform Salesforce.
Since the implementation of the Salesforce platform, HSM has already established cooperation with some of the largest companies active here on the Croatian market such as - Greyp, Nexe Group, ZSEM, Icertias, Matison and various Croatian media companies, all of which use their solutions to encourage and develop their business. In addition, during the ongoing coronavirus pandemic, they used internal resources and developed their own Project management and HR application (app), which are being very successfully implemented by their business users and which were also developed on the aforementioned Salesforce platform.
Last year, which was extremely difficult for most economically, the Croatian informatics company HSM's revenues increased by as much as 57 percent when compared to 2018, while the current year of 2021 has already seen the company exceed the record year of 2020. Jakov Urbanke, the director of Business Solutions at HSM, says that they are recording growth not only in terms of revenue, but also in customer interest in their solutions, primarily in the field of CRM services.
"Our plans are really big. Although we're growing, we want to continue to be an affordable consultant for digital business solutions that help companies simplify business processes and improve their business and market position. Our goals and business focus are focused on expanding our business in Croatia's immediate region, but I also see potential in markets outside of the general Adriatic area. The new HSM is an agile company with great energy and quality consultants, and I believe that with this move we'll have success in both the European and global markets,'' said Urbanke.
Today, the Croatian informatics company HSM bases its business on solution implementation services on the Salesforce platform and via consulting services, but they still plan to strengthen their strong long-term regional presence and their position as a distributor for software and hardware solutions.
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