Business

Infobip Enters World of Fashion With Techno Hoodies

By 17 November 2022
Infobip Enters World of Fashion With Techno Hoodies
Emica Elvedji/PIXSELL

November the 17th, 2022 - Just when you thought the remarkable Croatian technology company Infobip had done everything, it turns its hand to fashion. Techno hoodies, to be more precise.

As Poslovni Dnevnik/Josipa Ban writes, many would assume that a successful combination of fashion and high technology is impossible, the two couldn't be more different, right? Wrong. Apparently. The Vodnjan-based Infobip has definitely made sure that technology has no limits, and also now that it can be combined with fashion. It recently presented its very own technologically advanced hoodies.

According to Infobip, these impressive techno hoodies were made in collaboration with IUTD Studios and a young Canadian designer with Croatian roots, Joshua Cirjak.

This leap into the world of street fashion for the most famous domestic cloud communication platform will certainly delight all lovers of hoodies, but at the same time disappoint them because the series is limited to only 300 pieces.

They decided on this move, they say from Infobip, because they want to strengthen their image among developers and in the wider technological community which is, rather surprisingly to many, somewhat dominated by hoodies of all things.

"Developers absolutely love hoodies, and almost every tech company has promotional items which belong to it. However, at Infobip we decided to make a limited edition fashion piece. In addition, we have added some advanced technology to the hoodies," said Ivan Burazin, a member of the Infobip Management Board for developer experience.

"Each hoodie also contains a special NFC chip that, when scanning it, gives the owner the possibility to own it in both of the parallel worlds in which we live - the physical one and the digital one," explained Joshua Cirjak, the creative director of IUTD Studios.

For more on Croatian companies and domestic creations, make sure to check out our dedicated business section.

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