January the 24th, 2023 - The Varazdin company Koka has become the very first company based in the Republic of Croatia to receive the Proven quality - Croatia (Dokazana kvaliteta - Hrvatska) label for its poultry meat.
As Poslovni Dnevnik writes, the Varazdin company Koka was the first to receive and use the aforementioned label for its poultry meat, which proves that the product was really produced within the framework of Croatian fattening capacities and the animals were fed with purely domestic grain.
Upon visiting the Varazdin company Koka's factory, Minister of Agriculture Marija Vuckovic noted that the first applicants for the same label were Croatian apple producers, followed by associated producers in the vegetable sector, egg producers, and those in meat processing.
"Producers in the pork sector are still in the process of getting their products marked with this label, and I'm looking forward to the readiness of our internationally recognised producer Vindija to take over and develop the Proven quality - Croatia label for domestically produced milk," said Vuckovic.
She also stated that the label that Koka's products carry from now on is indisputable proof that everything within that product has been produced right here in the Republic of Croatia according to exact and stringent specifications, from the breeding to the laying of the eggs to one-day-old chicks and their fattening up, all the way to the raising of the birds and food that they were fed on.
"It's a ''from field to table'' concept that promotes short supply chains and offers honest information about quality food to all consumers," emphasised Vuckovic, stating that slightly less than 700 million kuna has been contracted in the area of Varazdin County from the Rural Development Programme which offers funds for different investment projects and various types of support.
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