April the 25th, 2023 - This newly launched platform's Chiriboo Funderbeam campaign hopes to target and successfully break into the markets of neighbouring Slovenia and Serbia.
As Poslovni Dnevnik/Josipa Ban writes, the recently launched Chiriboo platform, the first regional digital tool for the presentation and sale of cars, has so far collected 48 thousand euros of capital through a crowdfunding campaign launched just a few days ago on the Funderbeam platform.
Currently, the largest investor is the company Commondo, Chiriboo's strategic partner, which invested 20 thousand euros. The rest of the investors are anonymous.
The aim is for the initiators of Chiriboo to collect between 100 and 200 thousand euros in the next fourteen days, which is the expected duration of this Chiriboo Funderbeam campaign. The money will then be invested back into the development of the platform and into regional expansion, and the first markets where Chiriboo plans to launch, after Croatia, are those of neighbouring Slovenia and Serbia.
Users and investors
The above was revealed by Marko Stojakovic, who is responsible for investments, finance and partnerships and the development of commercial products at Chiriboo, and is also one of the founders and director of the company Make IT Easy, which developed the MobilityOne software for fleet management.
Behind the Chiriboo project, namely, along with Stojakovic and the rest of the Make IT Easy team, there is a group of experienced experts from various fields. Among them is Juraj Sebalj, a rally driver, who is also one of the best connoisseurs of the automotive market and the general manager of Chiriboo, who plans to invest in a tool that should introduce digitalisation into the still very traditional automotive industry, where customers still prefer to see the vehicle "live" before making a purchase.
Stojakovic stated that with the new Chiriboo Funderbeam campaign, they plan to attract small and medium-sized investors who recognise the potential of the platform. Namely, it is a new platform that is aimed at users, that is, customers for whom it should make buying a car easier and more simple. The money they plan to collect will be enough, according to Stojakovic, for development and operations for the first year, after which they hope for a positive business result. So far, he said, they have invested 300,000 euros in software development alone, and they don't intend to stop there.
"The software and application (app) will be upgraded and we will continue to develop them both for years to come in accordance with the reaction of the market, that is, users and their comments and needs," Stojakovic pointed out.
The funderbeam experience
Currently, Chiriboo offers an overview of the prices, photos, technical data and equipment composition for more than 3000 models available on the Croatian automotive market. The main advantages of the platform's founders are two things - the smart "Search Engine" and the "Comparator". The smart "Search Engine" enables a simple search for models, and the "Comparator" enables their comparison. In addition to that, they have an enviable base of cars ready for quick delivery.
When asked why they decided to launch the Chiriboo Funderbeam campaign, Stojakovic replied that in general they have a good experience with the platform because they have already completed two rounds of crowdfunding on it with Make IT Easy.
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