Podravka and its best known brands hope to expand to new international markets.
Croatia’s food processing giant Podravka has just signed a distribution agreement with the Vienna-based Adriatic Group to place their products on the European Union markets through the Group’s existing distribution channels, Podravka’s representatives announced on Monday. The agreement was sealed last week in Koprivnica, and it covers markets in Germany, Austria, Switzerland, France, Netherlands, Belgium and Luxembourg, reports Lider on July 25, 2016.
“In order to further the internationalization of our company and increase the presence of Podravka’s products in European regions, we have decided to collaborate with the renowned company Adriatic Group. We believe that through this partnership we are making an additional step forward, and we are becoming more accessible to consumers in these very demanding markets”, said CEO of Podravka Zvonimir Mršić.
Because of its well developed distribution network in the European Union and many years of experience in the area of food products marketing, Adriatic has become a distribution partner of many major companies from this region, the company explained in its written statement for the media.
“For us, the cooperation with Podravka represents another great recognition because we are talking here about a truly respectable international company with highly recognizable brands such as Vegeta, Podravka Soups, Lino Baby Food and many other", said Amir Bekić, CEO of Adriatic Group.
Adriatic also emphasized that including Podravka products in their distribution portfolio has further strengthened the position of the Group as a leading distributor of the products from this region to the markets of the European Union member countries.
Podravka has entered foreign markets long ago and is now only expanding its presence and recognisability. “Our brands are recognizable and preferred (by consumers) in Croatian and foreign markets. High quality is guaranteed by excellent raw materials, modern technological processes and knowledge”, said Podravka in a statement.
