December the 11th, 2018 - Continuing our look at some of Croatia's female entrepreneurs, Meet Jelena Bikić from Split and get better acquainted with her all natural, handcrafted cosmetics - Silvan Cosmetics.
For our international readers who perhaps don't know you, can you Introduce yourself?
My name is Jelena Bikić, and I'm from Split. I finished college in Split six years ago and I hold a Master’s degree in English Language and Art History. After graduating from college, I found it very difficult to find a job in my sector, so I decided to start my own business and while doing it, to combine my hobby with my love of art and heritage.
Silvan Cosmetics stands for natural, handcrafted cosmetic products packed in growing packages with plant seeds in them.
The design of the packaging was inspired by Croatian historical motifs, so everyone who buys a product gets a touch of Croatian history along with it. The brand name ''Silvan'' has a profound historical significance. The God Silvan was very important in the religion of the ancient Illyrians – especially for those Illyrians who lived in the region of Central Dalmatia. These tribes were known as Delmats. Silvan was their God of wild nature, forests and pastures.
As such, Silvan had the role of the protector of the herds, so, he was often shown with horns - which we decided to promote as the distinctive feature in our logo.
Our wish was to establish a connection with the legacy of our country's early inhabitants. From geometric motifs of the prehistoric art, to the God of wild nature - a story that fits perfectly with Silvan - natural beauty handicrafts: simplicity and nature.
Silvan Cosmetics' portfolio consists of three natural handmade products, and they are as follows:
1. Milk and Honey of Mount Mosor
The soap is made with ingredients typical of the Dalmatian hinterland region (goat's milk, honey, and lavender) in order to create a lasting memory of your visit to our beautiful country. The soap also has a very special package design which was inspired by the motives of the traditional folk costumes of the Dalmatian hinterland.
2. Sea Nymph
The soap is made of coconut oil, sea salt, and jojoba oil. The soap creates a smooth and creamy foam that leaves your skin feeling very soft and silky.
3. Black & Pure
This soft and refreshing soap is made of an active charcoal and tea tree oil which is a perfect combination for face cleansing. Silvan Cosmetics' line currently consists of three products because Silvan’s team places strong emphasis on quality. Each piece is carefully designed, produced by hand, cut, and then packed.
2. How did the business start and were there any major obstacles along the way?
As I mentioned, after obtaining my Master’s degree I found it very difficult to find a job in my sector in Croatia. So, I immediately thought about starting my own business. It took some time: I did market research; immersed myself in the related scientific literature; and obtained the necessary degree to start such a production.
I needed to get certificates and take courses to get a license to work since I graduated in a completely different field. It took me a year to get all the necessary licenses to start this business, and during this year I was engaged in Croatian bureaucracy and paperwork while at the same time working on product design.
Finally, I knew that there were many natural handmade cosmetic producers on the market, so I needed to find something that would make me differ from the others. What makes Silvan Cosmetics different from other natural cosmetic brands and products and so unique is its packaging: a growing package. The packaging is made from biodegradable paper embedded with a colourful variety of wildflower seeds.
The entire package can easily be planted underneath the soil and must be regularly watered. After a while, the plant from the packaging grows. You never know which plant will grow - you will get a flower of surprise.
3. People claim that the perfect combination is to live in Croatia and make money abroad. Do you agree?
I think our country is one of the most beautiful places on earth for life. We have beautiful nature and incredible historical and cultural heritage. The economic situation, however, is a completely different story, and Croatian entrepreneurs must be very creative and unique in developing their market strategy.
4. Can you give us some positive and negative sides of business climate in Croatia?
The bureaucracy is the huge downside of doing business in Croatia. As far as the positive sides are concerned, there are several organisations doing some amazing work and you can feel the positive impact of their work – “a wind of change”. They are primarily focused on networking and they are a great source of information for entrepreneurs.
5. If there were three things you could change to improve things dramatically, what they would be?
I would start by focusing on one thing: make it easier for honest and hardworking people to do their business! Without an overwhelming amount of paperwork and without overwhelming tax!
6. Do you have any advice for foreign entrepreneurs who want to invest in Croatia and for young enthusiasts who want to start local business?
Croatia is a beautiful country with many opportunities and of course, many obstacles.
People usually have great and creative ideas, but as soon as they realise that Croatian bureaucracy and paperwork can be complicated, they usually give up on their ideas. It took me almost two years to launch my idea and my product on the market. So, it takes time but it's important not to give up. I think you must be patient and persistent. There will be many obstacles along the way, but also many good people who want to help you, and when you see your idea or product on the market, you realise that everything has paid off.
7. How do you think business climate will look in ten years in Croatia?
I'm keeping my fingers crossed! I hope will be more positive for young people with great and creative ideas. I also hope that the government will support more enthusiasts and entrepreneurs, because I hope they have understood the importance of creating new products, developing new ideas, investing and supporting entrepreneurs.
8. How has EU entry changed the business climate in Croatia?
Well, I've only been an entrepreneur since fairly recently, but I do believe it was harder to get your product on the EU market before. Now, things are rather easy when we want to cooperate with foreign countries. I took part in several EU fairs and my experiences were very pleasant.
9. What are some additional challenges experienced by female entrepreneurs in Croatia?
I wouldn’t make any distinction – I think both male and female entrepreneurs face the same amount of challenges in our country.
10. If you knew now what you knew then, would you have decided to go ahead? What was good, what was bad, and what would you do differently next time?
I believe I would have started with this endeavor anyway – because I like the challenge and above all I like the endless possibilities of creating something on your own. It's liberating and rewarding. I have had some negative experiences – my patience and nerves were tested on more than one occasion. It's very important to have a clear goal in front of you and to give your very best every day. I have met some wonderful people and I had the chance to do business with them – to work on some very interesting projects.
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