ZAGREB, April 16, 2019 - Doing business in line with the goals of sustainable development is the only right path towards long-term market sustainability and successful operations, Environmental Protection and Energy Minister Tomislav Ćorić said at the conference "Investing in sustainability", organised by Deloitte, the Croatian Employers Association (HUP) and the Croatian Global Compact Network in Zagreb on Tuesday.
Ćorić said that initiatives aimed at raising awareness of the importance of business sustainability should be welcomed.
He said that the government had introduced a number of measures to encourage sustainable business operations, including 300 million kuna worth of investments in renewable energy sources in the production sector in 2017 and a 170 million kuna tender, advertised this year, designed to increase energy efficiency in tourism.
HUP director Davor Majetić said that companies investing in sustainability were more competitive, more attractive on the financial market and to possible employees, and more interesting to buyers.
A partner at Deloitte, Verdana Jelušić, said that by investing in the sustainable development, economies increased their resilience to external shocks, notably in times of crisis.
The Zagreb conference on investing in sustainability is expected to include the presentation of the Green Frog awards to domestic and central European companies for the best non-financial report, to be awarded for the first time in Croatia for the entire territory of central Europe.
More news on sustainable development can be found in the Lifestyle section.
