"We're doing our best to share our journey with you as transparently as possible,'' Mate Rimac states when explaining his new YouTube show - Mondays with Mate, which is sure to quickly gain popularity among car lovers from around the world.
As Goran Jungvirth/Poslovni Dnevnik writes on the 29th of January, 2020, beloved Croatian entreprneur Mate Rimac, as well as the social networking administrator of the wildly successful Croatian company Rimac Automobili are active on the internet and often publish news about the development of their electric vehicles, with which the world has fallen in love.
In addition, they've been known to make jokes about trends and challenges that ''haunt'' various social networks from time to time, which speaks of a well oiled (no pun intended) international communication strategy.
Recently, the company headquartered in Sveta Nedelja near Zagreb hired well-known Russian YouTuber and test driver Misha Charoudin, who will surely have some lessons to teach and tricks up his sleeve for Mate when ir comes to communicating with his followers and fans on a modern multimedia basis.
''Welcome to our new show 'Mondays with Mate', where our CEO and Founder Mate Rimac updates you on the latest developments within Rimac Automobili and our industry, but also shares his take on topics chosen by you.'' the video's description states.
"A little bit about 2019, some plans for 2020 and an opportunity to engage with our fans even more - where you can ask us anything, and we will answer the best questions every Monday," Mate wrote about the reasons and topics covered by the first three shows of Mondays with Mate which were posted on YouTube in January.
In addition to the ''challenges of building a hypercar,'' Mate talks about campus building plans, global company expansion, financial plans, and collaboration with big players in today's auto industry.
As an award, those who post some of the best comments on YouTube will also receive a company T-shirt featuring the extremely powerful electric car - the new ''Concept 2'' - with 1,914 horsepower and the most impressive acceleration in the world - up to 100 km/h in 1.97 seconds.
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