November the 22nd, 2021 - The wildly popular Netflix is set to pay out royalties to musicians, including those from Croatia, whose music has been featured in various series and moves shown on the platform here in Croatia for the first time.
As Poslovni Dnevnik/Sergej Novosel Vuckovic writes, the aforementioned royalties will be paid out to those musicians who had their work featured by Netflix in Croatia from 2016 to 2019, more precisely since the platform entered the Croatian market.
For the first time, the Croatian Compsers' Society (HDS) will pay out royalties for the content shown on Netflix through its professional Copyright Protection Service (ZAMP). This is the first concrete effect we've seen since last year's signing of the HDS music licensing agreement and the world's largest video-on-demand (VOD) platform, according to the professional association.
In the first year of broadcasting in the Republic of Croatia, Netflix, at least according to data provided to ZAMP, offered nearly 43,000 individual titles (movies and series episodes), and in 2019, they offered more than 163,000. In just four years of the platform being present and available, Croatian users have consumed the content in more than 33 million streams, and ZAMP have processed it all, the result of that process being that all of the above contained music by more than 15,000 different authors and rights holders from around the world.
“There are also local Croatian authors among them, members of HDS, whose work is being used in series and movies shown on Netflix. The authors of music in Croatian films such as Ti mene nosis (You carry me) or those whose works were used in the first two seasons of the Novine (The Paper) series will also receive royalties.
''This represents a continuation of a successful digital business and the opening of a new source of income for music authors or rights holders,'' the association stated, but specific amounts for the authors were not disclosed.
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