November 24, 2021 - MIRET, a Croatian brand of ecological sneakers, has launched its crowdinvesting campaign on the Funderbeam platform. Funderbeam, a platform for buying/selling shares in private companies, enables the community to become investors and gain a stake in companies such as MIRET.
The MIRET Funderbeam campaign, which lasts from November 23rd to December 21st (or until the full amount is realized), was launched with the aim of raising investment in the amount of EUR 560k.
"First of all, we would like to thank Ivana Gažić from the Zagreb Stock Exchange for recognizing the project and the new head of Funderbeam SEE, Ognjan Despot, who was very passionate and engaged in strengthening Funderbeam in Croatia, and we are extremely looking forward to their future projects," said Domagoj Boljar, co-founder of the project.
After a successful Kickstarter campaign, MIRET wants to engage the community again.
In 2020, MIRET launched its Kickstarter campaign that started the project, launched the product on the market, and created a strong community. Even back then, their long-term goal was to launch a Funderbeam campaign in the future.
The decision for this type of financing came from the desire to involve the entire MIRET community, which will participate in the further growth and development of the company. For a symbolic amount of only 250 EUR, each individual has the opportunity to become a shareholder in MIRET.
Increasing production and expanding into new markets
They have confirmed their product-market fit, and with this funding, they plan to multiply their growth. Most of the funds will be invested in financing further production and expansion towards new retail customers through advertising and B2B collaborations with other brands and companies. They plan to invest a small part of the funds in the development of new products and certification of existing and future products according to strict environmental standards in order to officially and scientifically back up their claims about the sustainability of MIRET products.
Danube Angels - leading investors, have recognized the potential of MIRET
The leading investor in this project is the association of business angels from Austria, Danube Angels with whom they passed a rigorous selection in 3 stages. They choose MIRET within a large competition, as they finance only 1% of the best projects with which they make the first contact. MIRET is the first project from Croatia that Danube Angels supports.
Their potential was also recognized by the Global Footwear Awards, where they won three awards last year and this year - first place, gold and silver. The awards can be attributed to their thorough approach to choosing partners and the materials that led to their sneakers being made almost entirely of natural materials. Not only do they choose materials that are non-toxic, environmentally friendly and natural, but they also ensure that their supply chain is regional, which proved crucial during the pandemic due to the safety and strength of the supply chain. They also insist that their partners share the same core values that MIRET is led by.
New materials, new designs, and new products are just some of the plans for 2022.
MIRET intensively prepared for this year, and they are currently working on the development of a completely new design of sneakers and types of footwear.
“This year, we have been committed to product development, team expansion, defining our impact, measuring our market potential and we are ready to increase production and sales next year. We have a lot of work to do to realize the goals we have set and promised to our investors, and customers can expect new models, new colors, and new products," said Domagoj Boljar, co-founder of Miret.
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