December 15, 2021 - The success of the Croatian burger chain Submarine should not be doubted, which is why we are not surprised about their latest news - a European expansion.
In the spring of this year, Financial Times included Submarine in the list of 1000 fastest-growing companies in Europe and thus positioned themselves as the only non-tech company from Southeast Europe recognized by Financial Times. This special recognition was undoubtedly a driving force to continue to expand their business, reports HRTurizam.
This Croatian chain of burgers, currently in Zagreb, Rijeka, Split, and Zadar, already has an impressive 13 locations. Now, the beloved burger spot will think outside the Croatian market and beyond our borders - this time, going into Europe.
Thus, Submarine has just opened its first branch office in the Romanian capital, announcing a significant expansion planned for 2022, both in Romania and other European countries, and a major expansion in Croatia.
The first branch in Romania was opened on the principle of dark kitchens, i.e., a model of a virtual restaurant from which you can order through delivery services. The pandemic has introduced new habits and ways of consuming food, so the concepts of dark kitchens are becoming increasingly popular globally.
Further expansion in Romania, but also markets across Europe, is planned through physical restaurants because Submarine is known for its top and world-renowned burgers and unique interiors that always exude a great atmosphere.
"We are very pleased that, after this year's boost by Financial Times, we have begun to expand to foreign markets. Romania is our first market, and in 2022 we plan to open several more branches in Romania, and at the same time, continue to expand to other markets in Europe. We have an exceptional job ahead of us, but it is also a great challenge to keep the quality of food and brand in markets that we still do not know enough about," said Dragoljub Božović, founder and CEO of Submarine.
"This expansion only shows our readiness to grow as a company and develop in line with our expectations," says Aleksandar Lazinica, founder and co-owner of Submarine, adding that their seven years of experience in the Croatian market have taught them how to position themselves in the markets they plan to conquer. "I am glad that we have become the first Croatian company in the hospitality and food sector to expand into the European market and that all our branches are not franchises but remain in our ownership. You can expect a lot more from Submarine, we have a lot more to do, and more will be heard about us. Our goal is that in every major European city, you can eat a Submarine burger when you leave," adds Aleksandar Lazinica.
Submarine is also active through their socially responsible program (CSR) and especially the cooperation with the Red Noses Clown Doctors Association; they have their online radio - Submarine live, and for their 7th birthday, they presented the first burger beer in Croatia, created in collaboration with The Garden Brewery.
As already mentioned, Submarine is the only Croatian burger brand included in the list of the 50 best burgers in the world and the only Croatian non-technological company to be on this year's list of the 1000 fastest growing companies published by the Financial Times.
Submarine Burgers also cooperates with local family farms in Croatia, and their burgers are 100% domestic.
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