Lifestyle

Green Future Conference: Leading Behavioural Scientist Dr Fadi Makki Coming to Split

By 8 March 2022

March 8, 2022 - More than 30 distinguished domestic and international speakers will share their knowledge and experiences on the green transition at the Green Future Conference held at the Croatian National Theatre in Split on June 9 and 10. 

The Green Future Conference to be held on 9 and 10 June in Split will bring together some of the most important stakeholders on green transition, an inevitable and important process that has already begun and will mark the coming years and decades, in terms of environmental protection, e- mobility, energy, public policy, economy and business operations. The conference is therefore supported by the two largest Croatian technology companies, Rimac Group and Infobip.

More than 30 distinguished domestic and international speakers will share their knowledge and experiences on this topic at the Croatian National Theatre in Split. In addition to Matija Žulj (Agrivi), Federico Cristoforoni (Eutopia), Stephanie E. Trpkov (World Bank), Split mayor Ivica Puljak, four new speakers have confirmed their arrival. 

Behavioural scientist Dr Fadi Makki has more than 25 years of experience in public and social policy concerning economic development, behavioural economics, social enterprise, healthcare, education, and sustainability. He leads the first unit for behavioural insights and incentives in the Middle East, B4Development, which is engaged in the preparation for the World Cup in Qatar where one of the main goals is to improve various aspects of the event that include behavioural components, such as transport and recycling. The goal is for Qatar to provide an optimal experience for approximately one million visitors expected during the championship. This is also the first time that behavioural science will be used during a large-scale event such as the World Cup.

Heliodor Macko is a successful businessman and technology enthusiast. He has been with SEAK since 2015, working as CEO on the development and internationalization of long-distance communication technology. In 2018, SEAK introduced charging stations for electric vehicles integrated with smart light poles, for which it received several international awards. Mr Macko believes this technology will help speed up the adoption of e-mobility globally, providing charging spots for people who park their cars on the streets.

"In order to achieve full energy independence in 2050, we must start acting now, and the Russian invasion of Ukraine is another reason to stop our dependence on fossil fuels as soon as possible. Achieving this by 2050 is not an easy task. We will need technological innovation, to change in industries and our habits, which can only be achieved through wise and rapid policy changes. Therefore, we must combine our best ideas, and this conference is just the place for it", said Heliodor Macko. 

Laura Stäter is a passionate tourism professional with a strong focus on destination management and sustainability. She works as a marketing and public relations expert, as well as a PR and marketing manager for the Thai Tourist Board in the German market, providing as well advisory services to tourism companies that wish to base their business on sustainability. 

"Green transition is extremely important in the context of tourism. Destinations are at risk due to climate change, the locals are under threat of pandemic, war, working conditions in supply chains, and animals are losing their habitat. Overtourism has had an adverse impact - the gap between rich and poor is widening, and only robust employees, habitats and businesses can survive in the long run. Sustainability is a long-term process and that is why at an event such as the Green Future Conference we need to inspire each other and find ways to foster a common understanding of sustainability and start acting immediately,” said Laura Stäter.

Josef Mouris is co-founder and CEO of ELECTRON Aviation and ELECTRON Aerospace. His love of aviation has been reflected in a career spanning more than two decades, and recently his commitment to tackling climate change has been reflected in a pioneering effort to develop affordable, CO2-free air transport on demand. As a professional air pilot, Josef has 15 years of flying experience at Flybe, the largest regional airline in Europe, and with about 23 years of glider piloting, private design of airfoils, propellers and electric aircraft, he leads the implementation of EV battery technology in the design and production of next-generation aircraft.

"The air traffic is responsible for more than 900 million tonnes of CO2 and is one of the fastest-growing emitters of greenhouse gases. While other sectors will shrink, aviation is likely to continue to grow, raising its share from 3% to more than 20% of all global emissions by 2050. If it does not change direction, it will crash. The Green Future Conference is one of many platforms that can help launch a green transition,” said Josef Mouris. 

The Green Future Conference will be a centre for the exchange of knowledge, experiences, new technologies and solutions, but also innovative policies on green transition, a process that in the coming years and decades is an imperative for the economy of Croatia, the European Union and the rest of the world.

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The conference agenda and all speakers will be presented on the official website of the conference in the coming period, and early bird tickets can be purchased until the end of March.  

For more, check out our lifestyle section.

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