October 25, 2022 - This year's Sea Star festival in Umag, the first festival held in Croatia since 2019, brought a new 54 million kuna in profit for the Croatian economy. From 2017 to today, the total exceeded 225 million kuna, the festival organisers reported.
As Index writes, on May 27 and 28, more than 40,000 visitors came to the fourth edition of the Sea Star Festival, according to research by the consulting firm Hotelis, which specialises in tourism and hotel management, and the independent agency TIM Centar. The visitors brought a new 54 million in profit for the Croatian economy.
The total realised contribution from 2017 to today has exceeded HRK 225 million or almost EUR 30 million, and only direct consumption caused by the Sea Star event was included in the analysis.
Visitors from more than 40 countries and four continents
In addition to this amount, the total value of the marketing promotion of the festival and the destination, specifically Umag, the Stella Maris lagoon, Istria, and Croatia, has been estimated at more than HRK 128 million, or EUR 17 million. In 2022 alone, the value of the marketing campaign carried out in more than 20 countries exceeded five million euros.
In two evenings, visitors from more than 40 countries and four continents entered through the festival gates of this year's Sea Star. Fans from Croatia, Slovenia, Italy, Austria, Switzerland, BiH, and Serbia prevailed, and some came to Umag from the USA, Australia, Israel, and Kuwait.
Regarding audience size, Sea Star in 2022 was the most visited music event in Istria and Primorje and one of the three most visited in Croatia. According to the data of the Umag Tourist Board, about 15,000 tourists and almost 50,000 overnight stays were recorded at the destination from May 26 to 29.
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