August the 5th, 2021 - The Croatian Gideon Brothers company specialises in robotics and has gained more and more attention of late. The company's latest foreign investor is no less than the well known Deutsche Bahn Group.
As Poslovni Dnevnik/Lucija Spiljak writes, the Croatian Gideon Brothers company, which deals with robotics and software solutions based on artificial intelligence (AI), recently announced an investment from Deutsche Bahn Digital Ventures (DBDV), a venture capital subsidiary of the Deutsche Bahn Group, as part of a 32 million US dollars Series A funding round.
“Gideon Brothers is developing products that change the rules of the game, and they've proven they have significant growth and market interest. We believe that the future of mobile robotics will be determined by autonomy based on AI and 3D robotic vision, and we're very pleased to welcome the Croatian Gideon Brothers company as one of the companies in our portfolio,'' said Boris Kühn, CEO of DB Digital Ventures.
The Series A Edition
Series A was led by Koch Disruptive Technologies with the participation of DB Schenker, Prologis Ventures and Rite-Hit. This round of financing was joined by some of the existing shareholders of Gideon Brothers who were among the first investors: TransferWise (now Wise) co-founder Taavet Hinrikus, Pentland Ventures, Peaksjah, HCVC (HardwareClub), Ivan Topcic, Nenad Bakic and Luca Ascani.
According to the Croatian Gideon Brothers company, the recapitalisation of the A-Series will accelerate the development and commercialisation of the company's autonomous mobile robots (AMR) that automate horizontal and vertical material handling.
They also plan to expand to Germany in the City of Munich and to the US in Boston where they will open offices and expand the operations of the Production, Sales, Marketing and Customer Success departments in key markets of the European Union and the USA.
Gideon Brothers specialises in the flexible automation of horizontal and vertical material handling operations in unstructured, human-operated warehousing, manufacturing and retail environments.
With their advanced mobile robots and comprehensive software solutions for autonomous indoor and outdoor operations, they work to help companies solve the most complex supply chain challenges of today: growing customer expectations, increased product variability and growth in logistics volumes, increasingly diverse distribution channels, and labour shortages in particular.
The increase of efficiency
As they point out, the autonomous mobile robots (AMR) made by the Croatian Gideon Brothers company increase efficiency and productivity by taking on low value-added operations, such as transporting, retrieving or the disposing of products, so that employees can engage in more complex tasks.
They say that with advanced Gideon Brothers technology, real collaboration between humans and robots is finally becoming possible and opening up more and more new opportunities for growth.
“The growing demand for smart automation solutions confirms the belief that autonomous robots are an indispensable tool for building sustainable growth. We're extremely pleased to have the opportunity to build partnerships with innovation leaders who share our vision - creating new synergies that bring real collaboration between humans and autonomous robotic vehicles powered by our next-generation technology,'' said Matija Kopic, the CEO of Gideon Brothers.
To briefly recall, this successful Croatian company recently entered into a partnership with Vector Conveyors from Spain, which was their first distributor for the Spanish market.
They explained that the partnership is part of their sales strategy that includes direct sales channels to key customers and indirect sales channels, by expanding the network of distributors through which they will offer their products, services, technical support and system integration.
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