What can Croatia do to up its currently extremely poor investment game? With non-EU countries like Macedonia and Serbia, which are typically considered to be less developed than Croatia, making things far easier for entrepreneurs than Croatia, and our neighbour to the north, Slovenia, pulling huge sums of cash for investment from Europe, just where is Croatia going wrong?
As Poslovni Dnevnik/Darko Bicak writes on the 22nd of February, 2019, Croatia has one of the most incentive boosting legal frameworks for investment in Europe, which is openly recognised by everyone in the EU, but there is a problem in implementing these investments, as there is in the projected image of Croatia as a tourist destination rather than an investment destination. This was stated at the opening of the recent conference " InvestCro - Is Croatia Ready for New Investments'' which was organised in Zagreb, it is held as a year-round multimedia project jointly organised by Poslovni Dnevnik, Večernji list and 24sata.
Darko Horvat, Minister of Economy, addressed the conference:
"Everyone sitting here today has the same desire: If we can't make Croatia more desirable for investments, we at least should become aware that we're not that bad either. We have to work on our own confidence, because if we don't believe in ourselves, how will those who come here to invest feel when they encounter problems. It's especially important that people from the field - mayors and entrepreneurs, who can share the problems they encounter on a daily basis - also participate in the conference.
When you analyse today's renowned global and Croatian TV stations, portals, newspapers... you'll see that Croatia is a country offering the sun and the sea. To sum up how much Croatia has invested into being recognised as a tourist destination, it's clear why we're not seen as an investment Mecca. We don't have any marketing that would allow investors to see and recognise our country as being desirable for investment.
Our only "marketing" is a negative one through investors who did come to Croatia and haven't managed to succeed, and are talking about that abroad. Those who succeeded and didn't encounter any serious problems, and that's the majority, are generally silent and just do their work because nobody else asks them anything,'' Horvat said.
He added that the huge problem Croatia has is that during the accession period for EU membership, negotiations were carried out and the EU's laws were taken on without question, and they weren't "localised'' through the implementing of acts, which is why the bureaucracy and the judiciary system are so slow and dysfunctional today.
"Now that we're a full member [of the EU], we have to work harder to purge the regulatory framework that hampers us and prevents us from developing. With all the problems we have, Croatia has been growing steadily by 2-3 percent, but the problem is that those around us are growing 2-3 times faster than we are. Therefore, we must implement processes that will accelerate investment and the ease of doing business. When it comes to opening a company, we have seven steps and the whole process for the company to start doing business lasts longer than 30-40 days, although the registration itself lasts just fifteen minutes. We must take for example Estonia or Macedonia, which are at the top of the competitiveness ladder, and not be 150 places behind,'' noted Minister Horvat.
He also pointed out that the issue of the speed of issuing building permits is the biggest problem in big cities, primarily in Zagreb.
"Things are happening and they just need to be promoted. If the Slovenes have managed to attract 14 billion euros in investment from Western Europe, and we've only had 3.8 billion, then it's clear to see that we have some serious problems," said Minister Darko Horvat.
Zdenko Adrović, Director of the Croatian Association of Banks (HUB), highlighted the importance of public debate on the challenges of investing in Croatia.
"The aim of this project is to open up a series of investment issues in Croatia, and this year marks the 20th anniversary of HUB, and this year we want to stimulate the discussion about investments and the role of the banking sector in it. The IMF concluded that there is a need to alleviate bureaucratic obstacles and that would be very welcome, as would providing stronger legal certainty involving a fast and efficient justice system. Without a proper justice system there's little hope in expecting any sort of investment wave, we're not even among the top thirty [countries for investment]. A very well-known British business paper recently concluded that the sun and the sea aren't enough,'' Adrović warned.
He also added that the establishment of a company in Croatia lasts several times longer than it does in our immediate neighborhood, including in countries like Serbia and Macedonia, both of which are outside of the EU, and which we usually consider to be considerably less developed than Croatia. Vladimir Nišević, editor-in-chief of Poslovni Dnevnik, stressed the importance of the media in promoting important social values, and Croatia's investment climate is certainly one of them.
"Without healthy investment and economic development there will be no other social advances such as curricular reform and the like, although the current Uljanik problem is one of the burning issues of the Croatian economy and society, it's much more important to look at how our country and our society will look in twenty years,'' Nišević rightly concluded.
Make sure to stay up to date with news on Croatia's investment and business climate and everything you need to know by following our dedicated business and politics pages.
Click here for the original article by Darko Bicak for Poslovni Dnevnik
