ZAGREB, 15 June, 2021 - Croatian Tourism Minister Nikolina Brnjac met with Bavaria's Deputy Premier and Minister of Economic Affairs, Regional Development and Energy, Hubert Aiwanger, in Munich on Monday to discuss ways of increasing cooperation in the tourism sector.
Brnjac said that Croatia and Bavaria would continue exchanging experience and best practice in the digitalisation of tourism services and the development of cultural and rural tourism, her ministry announced in a press release.
"Croatia and Bavaria put emphasis on the development of sustainable tourism, and their cooperation in many areas of common interest has been going on for about 50 years within the Bavarian-Croatian Commission," Brnjac said.
She noted that half of German tourists visiting Croatia come from Bavaria, which is why it is very important for Croatia to convey the information on the activities that are being undertaken so that Croatia is recognised as a pleasant and safe destination.
Bavaria supports Croatia's Schengen membership bid
Aiwanger said there was a lot of space for cooperation between Croatia and Bavaria in the tourism sector, emphasising that Bavaria supported Croatia's accession to the Schengen area next year as an important precondition for facilitating movement of tourists.
The working meeting was also attended by the deputy president of the ADAC motoring association for tourism and finance, Karlheinz Jungbeck.
Brnjac and Jungbeck discussed preparations for the summer tourist season as well as expectations and plans for future development. Brnjac said that the cooperation with ADAC, which has 22 million members, ensured the greater visibility of Croatia on the German market, adding that today's meeting set a framework for future institutional cooperation.
According to ADAC, there is a growing interest in visiting Croatia, notably in the camping segment. This year ADAC included 134 Croatian campsites on its list of the best European campsites, the same number as in 2019, and 13 of the campsites were rated as ADAC Superplatz 2021.
About 42,000 Germans are currently vacationing in Croatia, mostly in Istria. Last year German tourists generated 1.6 million arrivals and 12.7 overnight stays, which was 60 percent of overnight stays made in 2019 when a record 21.2 million overnight stays were generated by German visitors. Last year, the 12.7 million overnight stays made by German tourists accounted for 23 percent of total overnight stays in Croatia.
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