When it comes to results, Croatia's Include published an impressive 115 percent growth in revenue in the first quarter of the year, and an average selling price growth of almost 40 percent.

As Tomislav Pili/Poslovni Dnevnik writes on the 23rd of April, 2019, one of the main stars of the Croatian startup scene, entrepreneur Ivan Mrvoš, is continuing to impress. Just two years after Include's first capitalisation through Funderbeam, recapitalisation is about to happen again, aiming this time at almost ten times the amount. Before today's public announcement of the campaign, Include's main man revealed that his company, which is a top Croatian manufacturer of solar powered benches, is collecting part of the finances through Funderbeam while the other part will be provided by private investors.

"After the successful first round of investment back in 2017, when we raised about 3.5 million kuna with a 30 million kuna valuation, we decided to enter a new round of recapitalisation. We didn't set a fixed amount, but we expect that the investment will be at least 20 million kuna, with the potential to reach approximately 30 million kuna. As for Funderbeam's part of the investment, we're expecting to raise about 10 million kuna through the platform,'' said Include's boss Ivan Mrvoš. At the moment, he has secured about 10 million kuna from the Funderbeam platform and is actively discussing the additional funds with several potential investors, including private individuals and venture capital funds.

"Right now, I can't say which investors are involved, but they're people who have led or are currently leading various Croatian industries, which we consider to be a significant indicator," he pointed out. When asked how much shares in Include now sell for and how much the company is valued at, Include's founder explained that things are a bit different now than they were back in 2017.

"The company has four years of business behind it and some remarkable results have come to fruition, so we decided to hire one of the companies from ''The Big Four'' to do a valuation. What I can say is that it was a very intensive process that lasted for several months, and the company was estimated at 110 million kuna last week,'' says Mrvoš.

"The company ended last year with a positive result, and we also continued things successfully during the first quarter of this year, with 60,000 kuna of net profit," Mrvoš revealed.

The collected money will certainly go into the development of existing markets, but also to conquering new markets.

"We intend to strengthen our presence on existing markets and continue to build a global distribution network. In addition, we're beginning with the development of new products that will be complementary for the existing markets, and intended for those same markets, and we'll also get some more advanced equipment for our development and production activities,'' explained the talented young entrepreneur.

The trading of Include's tokens at Funderbeam was stopped on April the 1st this year due to campaign preparation, and the latest market price is 3.5 euros. The director of Funderbeam Damir Bićanić explained that the price of the shares will not be one euro as they usually are in Funderbeam's campaigns, but higher, meaning more specifically that they'll reflect the company's new valuation.

The leading investor, as was the case in 2017, will be Ivana Šoljan who says that Include will certainly pass at least one recapitalisation, and "hopefully maybe go to the stock market in the future.''

"Mr Ivan Mrvoš and his whole team have advanced tremendously. Organisationally, they did well, they wrote regular reports to investors, they're not late with deliveries, they plan things smartly - they're ready for a new round,'' concluded Šoljan.

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Click here for the original article by Tomislav Pili for Poslovni Dnevnik

''The most important thing is to have a clear plan and a vision and to be persistent and never give up, because every good idea will find its way to a buyer,'' this was the message sent out to those thinking of becoming Croatian entrepreneurs.

As Ivan Tominac/Poslovni Dnevnik writes on the 18th of April, 2019, an event organised by Vecernji list and Poslovni dnevnik has the ultimate goal of which is the retention of young educated people in Croatia, and after Osijek, the event will move to Koprivnica, two continental Croatian regions which are often overlooked.

The event will include a tender for student development projects, round tables and forums entitled ''Future in Croatia'' which will be held across six Croatian cities in cooperation with six universities and a traveling exhibition to mark the the occasion of the 60th anniversary of Večernji list. In Koprivnica, the event will be held in cooperation with the North University on Tuesday at 10:00. Croatia's Minister of Tourism Gari Cappelli will give his view of Croatia and available opportunities, and before that, the event will be bringing two stories from Koprivnica that prove that you definitely can succeed in Croatia.

Boris Poljak, the owner of the Pobis company, noted at the very beginning of the conversation that entrepreneurship is not easy but challenging as the market does indeed offer countless possibilities, but whether or not we're successful is down to nobody and nothing but us.

"Being an entrepreneur depends on the person, and not on the place he's in. If one has the will and the desire to be an entrepreneur, then he won't care whether he's doing it in Croatia, Austria, Germany, or elsewhere," Boris Poljak said. For success, it's important to abide by the established plan and rules of the game, ie, certain legal frameworks.

According to him, young people aren't going straight into business today, but instead, they're moving into ''entrepreneurial waters'' because they want to ensure a secure existence for themselves. "The statistics on the opening and the closing of companies is proof of this. Unfortunately, many people don't succeed, but there are many who do succeed and who achieve excellent results here, and more and more are doing so internationally. Running your own business today doesn't require that much capital," Poljak stated with a short and clear message that says that without a clear plan and vision there can be no success.

"You have to work really hard with young people, they're most often not prepared for work and have a lot of prejudices towards employers," emphasised Poljak, adding that in his company he recognised that with the effort and investment poured into young people, he was creating quality staff who could compete on the world market level. Young people are increasingly involved in entrepreneurial ventures, and as a result, there are numerous startups popping up all the time across Croatia, leading to more tenders and investments.

Codebox managed to stumble upon such a welcome fat, the core activity of this organisation is the creation of personalised software, web design, computer equipment maintenance, and processing and data transfer. Martin Kolarić and Filip Stojić began on this path through a startup tender, and today they can safely say that it was a great opportunity to gain new experiences, try out their knowledge and skills and also have some fun.

"For all those who want to be successful, our advice is to work on themselves and their knowledge. A great deal of information is available to all of us and we have the opportunity of continuous learning and training. Innovation and creativity are the most important competencies today, which is why we need to work on our own improvement, this is the only path to real success,'' concluded Martin Kolarić.

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Click here for the original article by Ivan Tominac for Poslovni Dnevnik

As Bernard Ivezic/Poslovni Dnevnik writes on the 16th of April, 2019, in the very first NOA store in Dublin, Ireland, this company from Koprivnica, Croatia, sells mobile phones, televisions and mobile phone accessories all under their own brand.

Croatia's successful Hangar18 company from Koprivnica, which has developed its very own brand of mobile phones, NOA, which has a market share in the domestic field immediately behind giants like Samsung and Apple, has opened its first own NOA store.

The first brand store the company has opened is in the Irish city of Dublin, and this Croatian technology company has stated that it plans a further fifteen such stores in Ireland alone. Additionally, over the next three years, Hangar18 plans to open a total of one hundred of its own NOA stores across Western Europe.

Mario Pintar, Marketing Manager at Hangar18, says this enviably successful Croatian company has changed their approach to developing its sales network. In Eastern markets, with the exception of Croatia, and where they have been operating so far, the company does business via distributors, while in the west, he wants to be in direct contact with the company's customers.

"Customers in Eastern Europe buy mobile phones of up to 150 euros, while in the west, due to the better purchasing power, they're buying more expensive devices, and we see a greater room for growth," explained Pintar. He added that the company's expansion initially started a year ago, and intensive work has been going on on for the past six months.

He didn't want to comment on just how much the company invested, nor did he want offer any comment on much they plan to invest in further expansion. According to data from Business Croatia, Hangar18 saw growth from 242 to 137 million kuna from 2013 to 2017, its exports jumped to an impressive 66.7 million kuna, and its net profit rose from 1.3 to 4.8 million kuna. Mario Pintar says that they already have a warehouse over in Ireland and that they're hiring the first workers for it. He says that on average, the company will require three to four employees per store, and potentially even more for sales and management.

"Our colleague Tihana Magdić has been living in Dublin for a long time, so that's why we started with Ireland. She was promoted to country manager, she's well acquainted with the market, and the shopping centre we first entered was a great partner and it was very easy to arrange everything with them,'' Pintar said.

Pintar explained that in the west, Croatia's Hangar18 will compete in the B category of brands, but as the first choice of those who instead of A brands want the Best Buy mobile.

"What sets us apart is the fact that we give customers the functionality of A brand at a fair price, and then the Noa Premium Care warranty covers the first twelve months for damages such as screen breakages and water damage, and our ''after sales support,'' and we open our authorised NOA service in every country we enter,'' explained Pintar.

He added that after Ireland, Croatia's Hangar18 plans to open stores in other European countries, including the United Kingdom, Germany, France and Spain. However, he noted the fact that they hadn't forgotten about the eastern markets. For example, in Croatia alone, there are fifteen retail outlets where they sell various brands of ICT equipment. "Recently, we've been able to directly export to Russia as a third company from Croatia, which opens opportunities for us in both Azerbaijan and Kazakhstan,'' concluded Hangar18's Pintar.

Make sure to follow our dedicated Made in Croatia and business pages for more on business in Croatia, investment in Croatia, products and services from Croatia and much more.

Click here for the original article by Bernard Ivezic for Poslovni Dnevnik

While bleak and uninspiring stories about the state of the Croatian economy and doing business in Croatia continue to circulate across news and media portals as well as in newspapers, not everything is so bleak, you just need to look a little harder. Croatia's AD Plastik has contracted brand new jobs for the European Union market worth a massive 46.8 million euros.

As SEEbiz writes on the 16th of April, 2019, Croatia's AD Plastik d.d. has contracted the new jobs for the European Union for the PSA and FCA Group.

The job of the production of speaker carriers for the Citroen Picasso and C-Elysee PSA Group cars was contracted, which is worth 1.7 million euros, with the start of production scheduled for 2020 with a projected eight-year duration. With the very same buyer, the production of side panels for the Citroen C3 in the value of an additional three million euros, with the start of production planned in 2020, is also in the works, with a projected duration of four years.

New operations for the production of guardrails/handrails for several PSA Group vehicles (Peugeot 208, Peugeot 2008, Citroen DS3 Crossback and Opel Corsa) have been agreed with a total value of 20 million euros attached to them, with a projected ten-year duration, and the works begining during 2019. The Opel Adam Crossback is yet another vehicle from the aforementioned group, for which the engine manufacturing, costing 1.4 million euros, has been contracted with Croatia's AD Plastik, with the anticipated start of serial production being next year, and the duration of the project standing at seven years.

Croatia's AD Plastik d.d. also arranged and contracted 20.7 million euros' worth of new jobs for the FCA Group for the Jeep Compass and Fiat 500e cars. For the Fiat 500e, interior components and air intakes will be produced at AD Plastik's factories, and the total value of the project is 13.9 million euros. The project duration is projected at eight years and serial production is planned for 2020.

For the Jeep Compass, handgrip production contracted at 6.8 million euros has been agreed and the start of serial production is planned for next year with an estimated four year project duration.

Make sure to follow our dedicated business and Made in Croatia pages for much more on doing business in Croatia, products and services from Croatia, manufacturing in Croatia and much more.

As Bernard Ivezic/Poslovni Dnevnik writes on the 14th of April, 2019, Croatia's Nocturiglow is currently the biggest startup ''surprise'' in the Republic of Croatia. The story of this startup, which won best pitch at the first Investors Conference @ Algebra Lab, has accelerated beyond all possible expectations.

The Nocturiglow team has developed a low-tech care product for the elderly and infirm which has the same name as the company itself, for those who struggle to get up to go to the bathroom to urinate, or for those who simply cannot for whatever reason. The only, conditionally speaking that is, "technological" thing that Nocturiglow's ''bowl'' possesses is that it has fluorescent elements which make it glow in the dark, which is why it's easy to locate and use during the night. There is a female and a male version.

Nocturiglow's Ivan Babić politely declined to show an image of the design of Nocturiglow's new product, because he is currently in the process of having this intellectual property protected for sale on the EU market.

"We're completely low tech. That was our whole goal, because our competition doesn't focus on quality and user experience, and that's why we think we have room for success," Babić says. He added that Nocturiglow will develop other care products aimed at the older generation in the future, and they will also incorporate sensors, which of course means adding more technology.

Like most millenials today, unsatisfied with the potential income and opportunities that he could accomplish with a master's degree in logistics and management here in Croatia, he was looking for a stroke of luck which would take him down a different path, and so he left Croatia. For three years, he worked as a carer for people with disabilities over in Germany, a job which helped him arrive to this idea in the first place.

"When the STEP-RI startup incubator issued a tender, I applied, I resigned from my job in Germany and came back to Croatia to develop my own business," Babić says. In the past six months, he has made a prototype on his computer with his partner Sara Gunjača and his designer, Ivo Blažinčić.

Now he is preparing to create the very first functional prototype. His plan is to make fifty copies to be shared by test users. Previously, this type of thing was tested through surveys among employees of private and public healthcare institutions.

"We have also noticed that our product is not only good for patients but also for healthcare institutions, because it facilitates jobs for caregivers, as well as insurance companies," added Babić.

He noted that he wants to start selling Nocturiglow's brand new product through his own web store by the beginning of 2020, while the ''attacking'' the EU market through Amazon. He also wants to develop sales to various  healthcare institutions. He has even been in talks with an American company, a partner of Kickstarter, about production. Currently, however, investors haven't come knocking at his door, yet.

Make sure to follow our dedicated business and Made in Croatia pages for much more.

Click here for the original article by Bernard Ivezic for Poslovni Dnevnik

This Croatian startup's beginnings come from Zagreb and it first became well known back in 2014 as the first startup attract a large investment from outside of the Republic of Croatia.

As Bernard Ivezic/Poslovni Dnevnik writes on the 12th of April, 2019, the Croatian startup Bellabeat received an investment from AOL Ventures in the amount of 14.2 million dollars, the equivalent of 12.5 million euros. It's not the biggest investment to be received by a Croatian startup last year, as that remains marked by Porsche's entrance into the co-ownership of Rimac Automobila for 18.7 millions euros, but it remains the second largest. Bellabeat has so far kept this massive investment secret.

AOL is one of the three largest Internet service providers in the United States of America. The company is part of the large Verizon group, which owns a number of popular media outlets including The Huffington Post, Engadget, TechCrunch, and MapQuest. In the group is also the former Yahoo and the AOL Desktop software solution.

Croatia's Bellabeat underwent restructuring half a year before the investment took place, at the end of 2017 and in early 2018. The company then let a number of its employees go. Sandro Mur, co-founder and director of Bellabeat, subsequently announced that he currently has a total of fifty employees and plans to increase this number to seventy. At that time, the Croatian company's focus was on establishing an office across the Atlantic over in New York. The company has developed a range of high-tech products for women, from jewellery to smart water bottles, and plans to deal with artificial intelligence in the health preservation sector.

Five years ago, the founders of Bellabeat, Sandro Mur and Urška Sršen, set the bar very high for Croatian startups. They received a record 4.5 million dollar investment from a number of well-known investors. Among them were actress Jessica Alba, the creator and leading developer of Google Earth, Paul Buchheit, the founder of TechCrunch, Michael Arrington, one of the hundred richest people, Nicolas Berggruen, and one of the most famous investors in the Silicon Valley and one of the very first to have invested in Google and PayPal, Ron Conway.

Make sure to follow our dedicated Made in Croatia and business pages for much more on startups and companies from Croatia, as well as the overall business and investment climate in Croatia.

Click here for the original article by Bernard Ivezic for Poslovni Dnevnik

As Poslovni Dnevnik writes on the 10th of April, 2019, Croatia's ACI has published its revised annual financial statements for 2018. The company's revenue growth trend thankfully continued in 2018, its total revenue grew by seven percent when compared to 2017, amounting to 216 million kuna, while the company's operating income increased by eleven percent to 211 million kuna.

Revenues have been growing in almost all of ACI's marinas, and the company's profit also grew by 54 percent to a massive 38.4 million kuna, while its EBITDA increased by 22 percent to 93.9 million kuna.

The largest single investment project in ACI's history was also completed. In March, a new license was issued for the new ACI marina in Rovinj. This is a project that in which over 150 million kuna has been invested and can be briefly described in just four words: beauty, luxury, innovative solutions and security. The new marina's categorisation is now underway.

The new ACI marina has 1,400 m2 of commercial space available, and special attention has been paid to providing high level services on the premises, including catering facilities, restaurants and café-lounge bars, grocery stores, wellness centres, world-renowned brands, reputable sales offices for luxury yachts, charter agencies, a service centre for boats, etc.

The Rovinj ACI marina is equipped with the latest generation of WiFi systems, and luxury boats are provided with the most advanced video surveillance and access control system available. Particular care was taken to protect the surrounding environment and maintain the purity of the marine environment, construction materials and energy systems that provide maximum energy efficiency were used during construction, and all the benefits of LED lighting technology and lighting management were properly and readily applied. The official opening of the marina will be at the end of April this year.

The modernisation of the business that ACI has been intensively pursuing over the last few years is primarily focused on raising the quality of its services, attracting new clients and exploring the market potential of the Adriatic region as a whole.

Back in 2018, the company first published its own ACI No1 magazine, both in print and in digital format. It is a magazine which combines an ACI marina catalog, information for boaters, exclusive reportages and lifestyle themes, and a 2019 issue is just been made available.

ACI also achieves excellent results in the area of ​​digital business with its own reservation system. From last season, boaters have also had ACI's mobile application that provides easy and quick access to information and booking links available to them. For the third year in a row, ACI has also been using a digital sailing system with the help of special applications and devices used by sailors.

Given ACI's steady growth, 2018 was also marked by market research and a look into the development potential of the company, following which, a decision was made to embark on the development of new products and services, which will contribute to the diversification of the company's business.

Business cooperation includes the purchase of six ClubSwan36 sailing boats, and a range of marketing activities aimed at creating a recognisable image, regatta organisation, promotion and the creation of a tourism product aimed at raising the quality of ACI's services and the overall image of the Republic of Croatia as the world's leading nautical destination.

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Just how well do Croatian city administrations work, how well do Croatian mayors actually do their jobs, and how are Croatian companies performing? All will be revealed...

As Vedran Marjanovic/Novac writes on the 9th of April, 2019, just like in 2018, this year, Croatia is beginning to thoroughly monitor and evaluate the work of its many mayor and the administrations of 126 Croatian cities in order to choose the best among them, and all local authorities have been pushing for better management in favour of their respective residents. This is the main mission of the second time of voting for the best Croatian cities under the organisation of the Gradonačelnik.hr portal and the Ipsos agency.

''Last year, when the idea of ​​monitoring and evaluating the work of city administrations was initially launched, we weren't able to see how much the project would demand in terms of organisation, media, logistics and research, and after last year's award ceremony for the the best cities, we're proud to say that we created a sustainable methodology for the monitoring and ranking of Croatian cities. After all, we're convinced that we have developed the first credible metric to monitor the quality of life in Croatian cities. Since the cities themselves, as well as our readers, have recognised the seriousness of our Best City project this year, we decided to take it to a new level - we turned it into a year-round project. Additionally, while last year we ranked the work of city administrations first, this year we will also have competitions for Croatian companies in terms of Smart City and Eco City solutions.

Our goal is to create a platform that will bring the public closer to local politics, primarily by comparing the performance of Croatian local self-government units,'' stated Vanja Sertić, the founder of Gradonačelnik.hr's project, who also expressed her expectation that this year's selection of the best Croatian cities will contribute to creating a positive competition among local leaders which will ultimately also make the lives of their fellow citizens better.

Months of research and evaluation of Croatian cities will culminate in the final announcement of the winners on October the 4th this year in six categories and in three competitions - the large (over 35,000 inhabitants), the medium (between 10,000 and 35,000) and the small Croatian towns with a maximum of 10,000 inhabitants. The main categories are quality of life, economy and education with demography, youth and social policy. Special categories are Eco city, Smart City and EU Fund Champion.

"We will analyse all of the publicly available statistics, carry out and conduct surveys among the cities, as well as among their residents, and thus create a list of cities that have something to boast about,'' said Vanja Sertić.

This is a comprehensive evaluation of the indicators of Croatian cities, for example in the category of quality of life, research includes data on the city's safety and security, budget allocations for culture and sports, real estate prices, the number of parking spaces and the quality of the city's transport. In addition, according to Ante Šalinovic of Ipsos, this time statements of the citizens themselves are being taken into account, as is their perception of the quality of life in the areas where they live and work.

''Last year, we participated in the creation of methodology for the selection of the city with the best quality of life in Croatia, linking different pieces of statistical data with the perception of satisfaction with life in those cities. We determined that each parameter influences the quality of life and we ultimately ranked the cities. In 2019, we'll continue to explore the quality of life in Croatian cities, with an additional methodology upgrade to get the most accurate ranking of the cities that provide their citizens with the best quality of life and living standards,'' Šalinović told Novac.

By introducing a special Smart City Award for technologically advanced city management solutions or in providing citizens' services, this election of the best Croatian cities seeks to measure the consistency of local self-government units with contemporary trends.

Make sure to follow our dedicated politics and lifestyle pages for much more.

Click here for the original article by Vedran Marjanovic for Novac/Jutarnji

The Croatian company Include from Solin has strengthened its exports, entered the Polish and even the Chilean markets, a new investment round is on its way, and of course greater production and employment will naturally follow that.

As we reported recently, during the first quarter of 2019, this remarkable Croatian company from Solin recorded some excellent export performance, and it seems that Include is just going from strength to strength.

As Marta Duic/Poslovni Dnevnik writes on the 7th of April, 2019, the amount of orders placed, when compared to just one year ago during the first quarter of 2018, increased by a massive 109 percent to 2.3 million kuna, while Include's total income increased by an equally impressive 115 percent.

"The first quarter is always frozen in our [type of] business. So far, we haven't achieved significant results during Q1, as plenty of markets are still covered in snow, and the first installations take place during the spring. But the first quarter of this year has been the best quarter ever since we've been doing business,'' stated Include's founder and director, Ivan Mrvoš, before going on to reveal everything Include has been busy doing since the beginning of 2019 alone.

This includes a new two-year distribution agreement with Deutsche Telekom, featuring fifty global markets; the sale of 44 Steora smart benches, a move worth more than 1.1 million kuna, and the opening up of the Polish market.

Our recent article on Include's success reports on the fact that these Croatian smart benches have been delivered to numerous other European countries, such as to Italy, France, the Netherlands, the United Kingdom and to Spain. In February, a new order came from Montenegro, and then new doors outside of the European continent opened up to Include, and a new market was ''cracked'', that of the very distant Chile.

"That's how we managed to arrive to the last possible continent. I'm not counting the Antarctic," smiled Mrvoš. The month was completed with the deliveries of 27 smart benches to Greece, Ireland, Israel, Poland, Italy and Hungary. March resulted in orders for a new product - Monna cyclo benches for Dublin.

Include's entrance onto the Chilean market marks a new achievement for the Croatian company, whose products are gradually finding themselves leaving Europe and spreading further and further across the world.

Make sure to stay up to date with Croatian companies, Croatian products and services, doing buisness in Croatia and much more by following our dedicated Made in Croatia and business pages.

Click here for the original article by Marta Duic for Poslovni Dnevnik

Can one succeed in doing business on Croatian territory? Yes, one certainly can.

Asteria, a Croatian family company started by Dubravka and Veronika Vuković in the village of Banova Jaruga near Sisak in the continental part of the country, marked its first anniversary of being in business at the end of February 2019.

As Marta Duic/Poslovni Dnevnik writes on the 6th of April, 2019, this mother and daughter team successfully run their business which involves producing sleepwear, and the combination of Dubravka's long-standing experience in the textile industry and Veronika's knowledge gained about entrepreneurship at the Faculty of Economics in Osijek proved to be a winning combination.

"The two of us have always managed to create something together, and last year we had the chance to share that with the world. Our desire is to offer women quality sleepwear, ours is a different look than what is currently on our market, and that's why we decided to go with sleepwear. We want women to feel comfortable but at the same time feel elegant and confident in our clothes,'' explained Veronika Vuković.

Some of the Asteria branded underwear products include classic pyjamas, nightgowns, nightgowns, combos, dresses, kimonos and bathrobes, and fashion accessories such as sleeping masks and cosmetics bags.

"After the initial calculations, we started with the creative part and started working on the first models, there were a lot of attempts, a bunch of models from different fabrics, we played around with it all and tried out what would be the best, and we also asked our acquaintances to see what they liked the best, and soon after, we decided to take advantage of the self-employment incentives and open up an obrt (a type of company). At first, we needed some time because we knew only some of the very basics and not much more, and the biggest challenge were the Croatian state institutions and the vague information we received. We now understand the way they work and it's easier for us to talk to them,'' stated Vuković, reminiscing on Asteria's very beginnings.

The fabrics are mostly purchased from Italy and Germany and from some Croatian companies, and they're both [both domestic and foreign companies] responsible for the designs.

''Our products have been on the market for nine months now, and the web shop has been open for seven months. Special attention is paid to the design of the clothes and the selection of the fabric used in production, and each piece is manually sewn. I can say that we're getting better and better at it. When we started, no one knew about us and yet everything went easily.

Today, customers are already familiar with us and know where to look for our products, and on our web shop every month we have more orders than we had during the previous month. Customers often come back with some positive feedback, and we're particularly happy when they send us a picture of how they wear their clothes and how the clothes look on them,'' said Veronika Vuković, who prepares and delivers the items within four working days. In addition to Asteria's web shop and social networks, their products can also be viewed and purchased at their workshop in Banova Jaruga. Vuković noted that they aren't planning to open a classical type of store, at least for now.

"The type of clothes we make are made by almost nobody in the whole of Croatia. Although there are several Croatian companies that do sell sleepwear, it isn't similar to ours and is primarily different when it comes to the type of fabric being used.

Although these companies and foreign companies selling sleepwear are our competition, we're constantly working on being different to them and to make ourselves known for the variety and the quality of our products. As our greatest achievement, I would point out that customers have begun to recognise our products and recommend us to their acquaintances,'' said Vuković, noting that their current greatest efforts are investing in their proper positioning on the market as high quality garment manufacturers, as well as the expansion of their assortments and the entering into new markets.

"We're still not going to give too much away, but what I will say is that we're preparing stylish dresses, blouses and skirts in daytime, business and evening combinations, everything that a woman needs, and we want to focus more on sales in the EU and in the rest of the world in the future. They're much larger markets than our Croatian market here, and we believe our products have great potential,'' Vuković concluded.

Make sure to follow our dedicated Made in Croatia and business pages for much more on Croatian businesses, Croatian products and services, and Croatian success stories.

Click here for the original article by Marta Duic for Poslovni Dnevnik