January the 19th, 2021 - Travel for tourism purposes is more and more restricted and continues to be plagued (literally) by constant alterations and sometimes impossible complications despite the advent of the coronavirus vaccine. The Croatian National Tourist Board (HTZ) however, is still continuing to plan for the season ahead. Meet Croatia Wish List 2021.

As Poslovni Dnevnik writes, the Croatian National Tourist Board (CNTB) is currently implementing a new campaign for Croatian tourism in 2021 across social media, called "Croatia Full of New Beginnings/Hrvatska puna novih pocetaka" combined with the label Croatia Wish List 2021, which aims to promote Croatia through new beginnings and positive wishes.

The CNTB launched the campaign on Monday and is running it on Facebook, Instagram, Twitter, Pinterest and TikTok with the hashtag #CroatiaWishList2021 across fifteen European markets - Austria, Germany, Great Britain, Italy, Hungary, Poland, the Czech Republic, Slovakia, the Netherlands , France, Slovenia, Sweden, Norway, Belgium and Switzerland.

"With this campaign, our goal is to maintain the visibility and presence of Croatia on our most important emitting markets by presenting more undiscovered locations and proposals for planning a holiday this year in Croatia, with which we want to inspire our followers on social networks and motivate them to create their own wish lists for Croatia, places they want to visit and things they want to experience as soon as all of the necessary conditions for travel are created,'' said the director of the CNTB, Kristjan Stanicic.

At the end of January, he'll be announcing a separate campaign that will communicate all the advantages of Croatia as a safe tourist destination through seven specially prepared videos, and in February a campaign for digital nomads, focusing on the United States, Canada, the United Kingdom, Ireland and Sweden will be launched.

"As of spring, we will launch intensive so-called invitational marketing campaigns, and overall in 2021 we expect better tourist results than we had in 2020 and we also expect to maintain the position of Croatia as one of the leading destinations in the Mediterranean,'' concluded Stanicic when discussing the upcoming CroatiaWishList2021 campaign.

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December 18, 2020 – The popular French travel show "Echappées Belles", or "Beautiful Escapades", dedicated one episode entirely to Croatian beauties.

The Croatian National Tourist Board reported that the show "Echappées Belles" dedicated to Croatia was broadcast in primetime on the French state television station France 5.

Danijela Mihalić Đurica, director of the Croatian National Tourist Board in France, said that the popular show "Echappées Belles" will significantly help maintain Croatia's visibility in the French market, given that more than 1.5 million viewers watch the show. Positive promotional effects are expected at the time of the resumption of sales and reservations.

"Namely, due to the epidemiological situation this year, many French people spent holidays at home, which is why it is expected that next tourist season they will travel mostly to close, accessible, and safe destinations. Therefore, we believe that Croatia will take one of the leading positions in the French market," said the director.

This travel episode about Croatia was created due to a collaboration between the French television station France 5 and the Croatian Tourist Board, with the support of the tourist board system. The show shows famous tourist destinations, revealing to viewers unknown facts about the local population's lives and customs.

This time, the show presented Istria and the islands of Pag and Cres as locations of incredible natural beauty and rich cultural heritage, emphasizing gastronomic potential and exceptional hospitality.

An article about Mljet, Hvar, and Korčula, published by one of the most influential French women magazines "Femme Actuelle" confirmed that Croatia is positioned on the French market as a fascinating and attractive tourist destination. The magazine, which has a circulation of half a million copies, is followed by more than three million readers. The author of the article is the renowned French journalist Thierry Lacour, who emphasized that he is fascinated by Mljet's natural beauties, the urbanism of Korčula, the scents of Hvar's lavender, and the impressive vineyards.

"In a country with more than a thousand islands, diversity is constant, and Mljet, Hvar, and Korčula are a concentration of the best that Croatia has to offer, preserved nature, as well as an abundance of historical heritage," said Lacour.

However, the French media have previously highlighted Croatia as a top destination. "Echappées Belles" presented Croatian tourist offer back in June 2017, as well as Istria last summer, when the popular French show "Cuisine Impossible" on French TV channel TF1 also promoted Slavonia and Croatian islands. Other French media also wrote about Croatia, including the prestigious French weekly magazine Le Figaro, which dedicated many pages to Sinj Alka.

To read more about travel in Croatia, follow TCN's dedicated page.

November 10, 2020 - The Croatian National Tourist Board, together with 10 Croatian co-exhibitors, is currently presenting the Croatian tourist offer at one of the world's largest tourism fairs - World Travel Market (WTM) in London, which is held virtually for the first time in 40 years. 

HRTurizam reports that the fair is held from November 9 to 11 from 7 am to 10 pm to cover all time zones, and participants will communicate through virtual platforms, conferences, workshops, and seminars.

"Once the situation improves, and restrictions begin to ease, the British market will start traveling again, and the final decision on travel will depend on consumer confidence. Health is now a top priority. The entire travel industry will need to adapt and define procedures that reconcile destination provisions with passenger needs, such as digitization and contactless processes wherever possible. The security of Croatia as a destination is one of the most important messages in communication with our guests, partners, and the media on the British market," said the director of the CNTB Representation in the UK, Darija Reić.

According to the CNTB, during the fair, they will hold virtual meetings with representatives of the most important partners, such as TUI UK, easyJet, SAGA, Jet2.com/Jet2 Holidays, Thomas Cook, British Airways, TravelZoo, TourRadar, and others.

In addition to the basic package that includes promoting the tourist offer at the virtual stand and promotional content on the WTM website, the Croatian National Tourist Board will also position itself through the Premium Deluxe package, which includes prominent visibility on the list of co-exhibitors, Facebook, Twitter, Instagram, YouTube, banners on the WTM website, and advertising through sponsored email addresses of visitors.

"The virtual presentation of Croatia will be additionally accompanied by parts of the promotional campaign 'Discover The Colors of Croatia', which is already being implemented in the most important European markets and will last until mid-November. This emphasizes the promotion of tourist products that are most in-demand in these market circumstances, and those are natural beauty, nautical, culture, and eno-gastronomy," said the CNTB.

In addition to the Croatian National Tourist Board as the main exhibitor, co-exhibitors who will ensure their visibility through the CNTB virtual stand are Adriatic Luxury Hotels, Association of Small and Family Hotels (OMH), Croatia Airlines, Dubrovnik Tourist Board, Zagreb Tourist Board, Maistra Hospitality Group, Valamar Riviera dd, Perfecta Travel, Plitvice Lakes and Uniline DM.

"Despite all the challenges, Croatia was one of the most popular tourist destinations this year. We focused on online promotion, creative solutions, and services adapted to current circumstances in line with new trends. Participating in one of the world's largest tourism fairs, although virtual, offers the opportunity to present Croatia as a safe destination with quality products, combining natural beauty, nautical, culture, eno-gastronomy - which are extremely popular this year. Croatia has shown that it can be a leader in innovation and development of offers that represent the future of tourism while thinking of digital platforms and social networks, changing the way we communicate with tourists and present the destination in a new way to the world," said Minister of Tourism and Sports Nikolina Brnjac. 

"Most of the events and fair appearances until the end of this year, but also at the beginning of next year, will be held in a new, virtual form, so we have joined the world's most important tourism fair, WTM in London. It is important that, despite the current situation and travel restrictions, we maintain Croatia's presence in our important markets and tell everyone that we are a safe, well-prepared, and quality tourist destination. The goal of participating in the fair is to maintain business contacts and relationships with key partners because it is one of the world's largest tourism fairs for business audiences, which is confirmed by the data on about 50 conferences that will be held in virtual form as part of this year's WTM," said the director of the Croatian National Tourist Board Kristjan Staničić, adding that to make Croatia more prominent at the WTM fair, they co-financed the co-exhibitors 50 percent of the virtual participation amount.

The CNTB also adds that the Croatian tourist offer will be presented at other major world tourism fairs next year, especially in the most important markets for Croatian tourism, such as Germany and the ITB, f.re.e., Boot et al., Austria and the Ferienmesse trade fair in Vienna, Italy and the TTG trade fair in Rimini, the Netherlands and the Vakantiebeurst trade fair in Utrecht, and the United Kingdom and the WTM trade fair in London.

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October 28, 2020 - The first Vacation-Worthy Week campaign by the Ministry of Tourism and Sport and the Croatian National Tourist Board, which took place from October 16 to 25, has come to an end. 

HRTurizam reports that during the promotional week, citizens could take advantage of a total of 424 offers and services from all parts of Croatia at 50 percent cheaper prices. 

Although, due to the specific situation in which the action was carried out, per the coronavirus epidemic, it is difficult to assess its success. The current epidemiological situation is certainly not conducive to tourism, so it isn't easy to have real data on any action, including this one. However, the CNTB points out that they are satisfied with the results of the action.

Currently, there is no analysis or assessment of how much the action generated in total visits and tourist spending. Still, the CNTB points out data from individual tourist entities and data from the action's website.

Among numerous tourist entities, national parks and nature parks took part in the action, which was in the special focus of visitors. Thus, Plitvice Lakes National Park, which offered tickets to all visitors at an affordable price of 50 kuna, was visited by almost 30,000 guests in ten days.

Krka National Park, which was visited by 2,700 tourists in the promotional week, also recorded good results, while Northern Velebit National Park sold more than 500 tickets in the same period. At Biokovo Nature Park, they are delighted with the results achieved, as more than 3,000 tickets were sold as part of the campaign, and most of the guests visited the newest Skywalk tourist attraction. Excellent results were also achieved by the freshwater aquarium Karlovac - Aquatika, which recorded 1,500 visitors, or three times more than the usual number of visitors at this time of year.

The CNTB points out that the campaign's website attracted more than 150,000 unique visitors, who spent an average of three minutes studying the offers. They mostly reviewed offers from  ​​the city of Zagreb and Split-Dalmatia, Primorje-Gorski Kotar, and Istria counties.

"I thank everyone who joined the Vacation-Worthy Week campaign, tourist entities with a large number of offers, but also all tourists who confirmed their reservations and participated in the research of cultural, natural, gastronomic, and other riches of Croatia. I am pleased with the tremendous response of visitors to nature parks and national parks, which shows that we all want to stay in the fresh air, be physically active, but also that such offers are valuable," said Minister of Tourism and Sport Nikolina Brnjac.

"We are satisfied with the excellent response of tourist entities and citizens who supported the first campaign. I want to thank the providers of tourism services who made their offers and services part of our project, and I would also like to thank all the citizens who took the opportunity to get to know Croatia better through this action. We are aware of the challenging moment in which the project was launched. Still, numerous positive reactions testify to its success," said the director of the Croatian National Tourist Board Kristjan Stanicic.

The CNTB adds that the action will be carried out twice a year in the coming years, in spring and autumn, to strengthen domestic tourist traffic in the pre- and post-season.

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October 16, 2020 - Tourist services and experiences within the Vacation-Worthy Week campaign of the Ministry of Tourism and Sport and the Croatian National Tourist Board begins today until October 25. Travelers can enjoy a minimum of 50% off!

Thus, HRTurizam reports that all Croatian citizens and foreign guests in Croatia in that period can experience about 400 different tourist services in all parts of Croatia at promotional prices, which can be found on the official website. 

As we know, the project's goal is to increase tourist traffic in the pre- and post-season periods, as well as the further development of domestic tourism. Through this action, tourists will have the opportunity to visit different parts of Croatia with a 50% discount for many tourist products and services, from accommodation, transportation, cultural, historical, natural sights and tourist attractions to catering services and various experiences.

"I am glad that we have decided to launch this completely new project in times of crisis, in the days when we all need to move away from the news and enjoy nature with our loved ones. I hope that this week will arouse optimism in all of us and the will to get to know the whole of Croatia better and that we will truly enjoy the charms of the off-season in several destinations, with numerous benefits. With projects like this, we open the way and promote the offers and services of tourist entities and small entrepreneurs, family farms, farmers, caterers, craftspeople, and all other valuable people who are the foundation of the success of Croatian tourism. Thanks to the excellent response of providers and all tourists who have already confirmed their reservations, I am sure that this week will be the first of many. Let this week be a worthwhile holiday for you," said the Minister of Tourism and Sport Nikolina Brnjac.

"We note the excellent response of many tourism service providers involved in this action, without which a worthwhile holiday would not be possible, and we are pleased with the information that many tourism entities have already sold out their offers and services. I invite as many domestic guests as possible to take this opportunity and discover Croatia at much better prices, of course, adhering to all prescribed epidemiological measures. We are pleased that, despite this demanding moment, we have launched this project, which will continue in the coming years," said the director of the Croatian National Tourist Board Kristjan Stanicic.

Numerous national parks and nature parks are participating in the project, including the Mljet National Park, which is celebrating its 60th anniversary, offering half-off ticket prices, and Plitvice Lakes National Park, whose director Tomislav Kovačević emphasized that this year the park is celebrating the 71st anniversary of the proclamation of Plitvice Lakes as a National Park and the 41st anniversary on the UNESCO World Heritage List.

"To celebrate our 41st birthday with our visitors, we are participating in this project with much better ticket prices and more favorable menus in the restaurants Jezero, Poljana, and Korana. We are proud to be a part of this story; we invite everyone to visit us and see why millions of tourists from all over the world have come to Plitvice Lakes National Park in recent years," said Kovacevic.

Otherwise, the action will be organized twice a year, during the Easter holidays and in October.

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October 14, 2020 - The Croatian National Tourist Board has launched a new promotional campaign, "Discover The Colours of Croatia," in seven European markets, namely Germany, Austria, Poland, the Czech Republic, Hungary, Italy and the United Kingdom.

HTZ announced that this autumn campaign especially promotes natural beauty, culture, nautical and eno-gastronomy, and will be carried out until the second half of November through thematic articles on online portals, print ads and advertising on social networks with the hashtag #DiscoverTheColoursOfCroatia.

"Although the current epidemiological situation in Europe, as well as the current restrictions for travel that vary from country to country, do not allow the greater realization of tourist traffic, in this part of the year it is very important to maintain Croatia's visibility in our most important European markets. It is with this goal that we launched this campaign in which we want to further position our country as a safe destination with a rich, quality, and attractive offer in the post-season period. Our goal is for Croatia to be positioned in the minds of many as a destination that guarantees safety and quality vacation with numerous activities and facilities," said the director of the Croatian National Tourist Board Kristjan Staničić, reminding that the action Vacation-Worthy Week is starting soon, through which domestic and all foreign guests who find themselves in Croatia will be able to use numerous tourist services in the country at 50 percent lower prices.

Activities within the "Discover The Colors Of Croatia" campaign will be carried out through the social networks Facebook, Instagram, and YouTube, through the placement of articles on the most read and most famous portals in certain markets such as oe24.at, DerStandard.at and Krone.at in Austria, Gazeta .pl in Poland and novinky.cz in the Czech Republic, as well as on the specialized portals MarcoPolo.de and Holidaycheck.de in Germany, within which special HUBs, i.e., micro-websites with content dedicated exclusively to Croatia, have been created. All promotional materials created for advertising are linguistically adapted for all seven markets.

The campaign is also implemented through print advertising, and cooperation has been launched with the travel platforms Lonely Planet and National Geographic, through which all tourist products included in the autumn campaign will be promoted and visible to millions of their users and followers on social networks.

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October 10, 2020 - The Ministry of Tourism and Sport presented the Vacation-Worthy Week campaign earlier this week. From October 16 to 25, domestic and foreign guests are offered various tourist services and experiences at 50 percent off.

HRTurizam reports that the Vacation-Worthy Week online portal contains about 340 valid offers (of which 159 offers are for accommodation) and services at 50 percent off from different parts of Croatia, from the coast to the continent, and an additional 70 applications are being processed.

"This is a long-term project that will be organized twice a year, during the Easter holidays and October. We are glad that the project has aroused the great interest of tourism service providers who are our main partners, and without whose cooperation, this action would not be possible. Through the project, we want to positively influence the increase of tourist traffic before and after the season and the further development of domestic tourism. Through this action, tourists will have the opportunity to visit different parts of Croatia at 50% off for many tourist products and services, from accommodation, transportation, cultural, historical, natural sights and attractions to catering services and various experiences," said director Stanicic, inviting all travel lovers to take advantage of the week of favorable prices, but also all tourist entities to get involved in the action with their offers.

The Minister of Tourism and Sports Nikolina Brnjac also commented on the campaign and said: "I am pleased with the large number of tourist entities and service providers who joined the Vacation-Worthy Week action. We are launching this action because we want to offer domestic tourists the adventure of discovering the riches of autumn in Croatia, and at half the price. Meet, explore, and enjoy Croatia in the off-season and, at the same time, create a story of year-round tourism development with us."

Among the registered entities whose offers are on the portal are, for example, national parks and nature parks such as Plitvice Lakes, Krka, Paklenica, Risnjak, Kopački rit, Papuk, Lastovo archipelago, Žumberak-Samoborsko gorje and Vrana lake, hotels such as Valamar Riviera, Arena Hospitality Group, Marina Punat hotel & resort, Hilton hotels Zagreb, Coronaro hotel, Hotel Petrčane, Importanne resort Dubrovnik, Thalassotherapy Crikvenica, Grand Hotel Lav Split, and others. Travel agencies such as Adriagate, VAL, Terra Travel, Obzor putovanja, etc., also offered their package deals. All lovers of culture, art, but also tourist attractions at significantly reduced prices will be able to enjoy museums such as the Natural History Museum of Rijeka, Croatian Maritime Museum Split, Betina Museum of Wooden Shipbuilding, Museum of Trilj, Archaeological Museum of Narona, but also other facilities such as are Aquatika - Freshwater Aquarium Karlovac, Glavani Park, Solana Nin, Segway city tour Zagreb, Quad Gorski Kotar, and more.

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September 28, 2020 – The tail end of 2020's unparalleled summer offers opportunity for pause, contemplation and appreciation, as it's loyal and not luxury guests that have saved this year's Croatia tourist season.

In this day and age, things always have to get better. There's no room to sit still. Life without improvement is deemed a failure. Nowhere is this more true than the Croatia tourist season.

The numbers of overnight stays in the Croatia tourist season sometimes seem to be the only measure by which its success is judged. Year after year, the numbers must rise. Any decrease is unthinkable. At the same time, hungry eyes still want more. Some want to reposition themselves. A new class of guest is wanted, from faraway nations. They must be of a better quality. They must stay longer, in more expensive dwellings. They must spend more.

Incredible initiatives are undertaken to turn this want into a reality. But, at the end of the 2020 Croatia tourist season, perhaps it's time to pause and reflect. For this year, it is undoubtedly loyalty and not luxury that's saved the Croatia tourist season.

In the year the coronavirus pandemic hit, arrivals by charter plane and cruise ship were seriously curtailed. So much for the flying visits of premium guests from far-flung lands. Instead, the tourists who came were from much closer to Croatia.

The English language that most on the coast are so familiar with was this year useless. On the beaches of Istria and northern Dalmatia, it was Slovenian, Polish, Czech, German, Slovakian and Italian that was heard. The packed bars of Makarska echoed with the familiar call of 'Đe si, bolan?' (where are you, bro? - in Bosnian dialect). Many of those who came drove to Croatia. And many do so every year.

© Jeremy Segrott

Sighs and light-hearted jokes about some of these guests persist in some places. “That family come every year, but they only ever order one pizza to share between the four of them.” The choice of footwear of some German-speaking and Czech visitors frequently draws chuckles, in particular, the classic sock and sandal combo. But, just where would the 2020 Croatia tourist season have been without the 60,000 Czech and Slovak visitors who this year arrived by train?

Just two days ago, Jutarnji reported on phenomenal numbers of Polish visitors this year. Would anyone else really have taken the place of the returning family of four sharing a pizza? Just what would the season in Makarska have looked like without bolan?

Croatians are famously very appreciative hosts. On the ground, there's no doubt that such loyal guests are warmly welcomed and thanked each year by accommodation renters, restaurateurs and others. They greet returning visitors with smiles of familiarity and reserve for them their favourite place. In September 2020, gratitude to such guests was echoed by The Croatian National Tourist Board as they launched a new campaign 'Thank you', directed at the tourists who this year chose Croatia.

Perhaps it is time to ensure that this gratitude extends into any grand new initiatives for growth in the Croatia tourist season? Such loyal guests should not be taken for granted, nor forgotten.

Initiative within the Croatia tourist sector is vital. The unlocking of continental Croatia's potential is simply a must. That too of the Dalmatian hinterland and inland Istria. The exploitation of world-class Croatian assets such as nature, agriculture and health and wellness services are also perfectly on-point. The desire to attract a better class of bigger-spending visitor to luxury holidays on the Croatian coast should surely be a lower priority. After all, eyes that covet can all too frequently fail to appreciate that for which they should already be thankful.

© Oddman47

Lead image adapted from an original photograph by © Marco Verch

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September 19, 2020 - The Ministry of Tourism and Sports and the Croatian National Tourist Board has organized a discounted holiday week, which will last from October 16 to 25, 2020, for locals and visitors to get to know Croatia better. This is both an opportunity and an invitation for all tourism sector entities to register their services.

24 Sata reports that after the successful completion of the tourist season, a new campaign is underway in which we will all be able to holiday with 50 percent lower prices. This holiday week is the valuable action of the Ministry of Tourism and Sports and the Croatian Tourist Board, lasting October 16 to 25, 2020, which aims to encourage domestic travel and raise the level of tourist activity outside the summer months. Through the action "Vacation Worthy Week," all citizens of Croatia and all those interested in visiting can get to know different parts of Croatia at 50 percent lower prices for numerous tourist services; from the accommodation, transport, sights to catering services and various experiences.

Owners of hotels, motels, transfers, restaurant owners, and anyone in tourism who offers services, now is the right time for you to get involved in the "Vacation Worthy Week" campaign. These businesses will display their offers on the website created specifically for this action - tjedanodmoravrijedan.hr, which will soon be activated for service users. All business and private entities from the tourism sector such as hotels, private renters, travel agencies, restaurants, bars, health and spa tourism, national parks and nature parks, museums, galleries, carriers, rent-a-car, boat renters, and more can apply to participate in the action. 

"This project is an initiative by which we want to present to our citizens all the beauties and richness of offers that Croatia has throughout the year. In this corona tourist year, domestic tourists have made a great contribution to tourist traffic. Our wish is that domestic tourists in the rest of this year and the years ahead make an increasingly significant part of demand and explore numerous offers across our continent and coast. During the week in October, numerous promotional offers will be featured in one place, and we intend to continue this action and hold it regularly for most of the year," said Minister of Tourism and Sports Nikolina Brnjac about the campaign. 

The director of the Croatian National Tourist Board, Kristjan Stanicic, says that this project aims to encourage domestic tourist traffic in the pre- and post-season periods and in which tourism service providers participate who will create very attractive and more affordable offers for all Croatian citizens.

"It was the domestic market that made a strong contribution to the results achieved in this challenging year, with a high share of 20 percent in total overnight stays. I believe that the project will be very well received in the coming years and that it will have a positive impact on increasing tourism spending within the country," the director concluded.

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September 18, 2020 - Incredible new video series explore Croatian culture, its natural assets, and the country's rich traditions, a collaboration with Google

Steeped in history and tradition, Croatian culture is incredibly diverse. Recognised as being of high value to the country's appeal and its understanding of itself, many items from this rich heritage appear on the protected UNESCO list.

The Croatian National Tourist Board has teamed up with Google Arts & Culture and partners The Museum of Arts and the Museum of the Sinjska alka to produce an incredible series of videos that explore this cultural heritage.

From arts & crafts to music and dance, natural assets and architecture, the new videos show off the rich menu of traditions assets that make Croatia such an incredible country. With so many items included on the protected UNESCO list, there's always something more you can learn about Croatia, no matter how many times you visit.

Lace-making, costumes of folklore, ancient instruments, time-honoured recipes, beloved festivities and distinct, regional styles of music are just some of the facets of Croatian culture explored in the videos. Now, people from all over the world can explore Croatian culture and heritage before they even arrive. The menu of videos and accompanying media is presented in both English and Croatian.

Some of the videos in the series are not new, but they have been selected by the Croatian National Tourist Board for inclusion as they are the best at showcasing their particular aspect of Croatian culture. Alongside the video presentations, there are a wealth of photographs and informative texts. You can view the whole new collaboration with Google Arts & Culture here

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