The Republic of Croatia is in a group of four European Union member states with a lower uncovered demand for workers when compared to one year earlier. The Croatian paradox of staff fighting over workers who either don't exist or don't want to work, while would-be staff complain about there being no jobs continues.

As Ana Blaskovic/Poslovni Dnevnik writes on the 19th of March, 2019, the workforce problem is rapidly becoming one of the most burning issues not only here in Croatia but across the European Union. In the last quarter of last year, Croatia ranked among the four EU member states with a lower uncovered demand for workers than was recorded during the same period last year, Eurostat figures show.

At the Union level, as well as at its very core in which the euro currency wains, the rate of vacancies grew to 2.3 percent during the fourth quarter of 2018. Just for comparison, this rate, which shows uncovered demand for labour, was 2.1 percent in the previous quarter, and 2.2 percent in the Eurozone.

The availability of labour in the last year has become the top theme for domestic employers. While a few years ago this issue was only mentioned from time to time, in the last surveys answered by business owners, it emerged at the very top of the list. In Poslovni Dnevnik's recent interview with AmCham, Andrea Doko Jelušić pointed out that when the last survey was taken, their members underlined this topic as the main constraining factor in 2018, while back in 2017, it was placed on the list for the first time ever.

Reflecting on the workforce as an inevitable issue of the competitiveness of the domestic economy, CNB/HNB Governor Boris Vujčić said on Monday that Croatia is specific in the EU because as many as 40 percent of working-age citizens don't work. "When looking at the employment rate, Croatia is the second worst in the European Union after Greece, which means that everyone else has to work harder to maintain the same level of living standards," said the governor.

The key to the mobilisation of this population, Vujčić believes, is to evaluate the positive changes in pension regulations which extend the working life. The EU and the Eurozone are currently experiencing the most problems with finding workers in the service sector, with the job vacancy rate standing at 2.6 percent. Industry and construction account for 2.1 percent in the EU, and 2 percent in the Eurozone. In Croatia, the vacancy rate in the fourth quarter fell to 1.4 percent, which was the lowest level in just over a year. The highest jump in labour demand for the same period last year was in the fourth quarter in the Czech Republic, Austria, Malta, and Germany.

Make sure to follow our dedicated business and politics pages for much more.

Click here for the original article by Ana Blaskovic for Poslovni Dnevnik

The InvestCro conference was opened by the editor-in-chief of Poslovni Dnevnik, Vladimir Nišević, who stressed the fact that this project opens up discussions topics that are of great importance to our society.

As Poslovni Dnevnik writes on the 18th of March, 2019, the "InvestCro: Investment in (Non) Opportunities in Croatia" conference, whose central theme is rather depressingly inspired by missed opportunities, ie planned investments that have not been realised, as well as obstacles investors encounter and also possible improvements to the arrival and treatment of foreign investors, is being held at the Westin hotel in Zagreb.

This conference is the second in a series of four conferences as part of the all-year-round multimedia project headed by Croatian news and media outlets Večernji list, Poslovni Dnevnik and 24sata entitled "InvestCro: Kako do ulagača" which discusses how investors can be attracted.

The President of the Republic of Croatia, Kolinda Grabar-Kitarović, stated that the current results of foreign investments don't match the desired image. She said that lessons should be learned from the mistakes alreayd made to avoid repetition.

President Kolinda Grabar-Kitarović said that Croatia was missing out on so-called Greenfield investments and has proposed five specific guidelines to the Croatian Government in order to attempt to tackle that problem.

"The results of direct foreign investment don't match the desired image. In 26 years, 33.5 billion euros has been invested in Croatia, but the problem is that the investments were mostly Brownfield [investments] and focused on ''nontradeable'' sectors. We're missing out on Greenfield investments, investment in the production of goods and services that will create quality jobs and be more export-oriented,'' said the president at the InvestCro conference in Zagreb.

She feels that the direction of development can be directed in the desirable direction if the appropriate lessons learned from the mistakes made are properly taken into consideration. "First of all, I'm thinking of investment woes, the shortage of people involved in attracting investors, the lack of approach planning and coordination," she said.

On their way directly from Pantovčak to the Croatian Government are five key guidelines for the faster and easier growth of investments in Croatia. It is necessary to consolidate the competences of all those responsible for attracting FDI (foreign direct investment) at a single national level, to create an investment attracting strategy aligned with other economic strategies, to focus on new models and soft investment incentives for added value and to constantly create an attractive investment climate.

The five recommendations include the continuation of work on a better overall image of the Republic of Croatia and the promotion of the country as a destination for investment, not just a tourist destination. In this regard, Grabar-Kitarović announced that the working group who deal with branding Croatia will come out with guidelines within a month.

"We decided to do something for our society, as well as for those who will still be here when we're gone. Without healthy investments, we will remain without investors, and for this reason we have just decided to speak [on the subject] through various conferences, just like this one today.

''I hope this conference will contribute to the progress of Croatia,'' Niševic said.

'' the last two years, two-thirds of greenfield investments in the EU took place in just six European countries. I believe that Croatia will raise its rating in 2019 and come over to the side of these six countries, with the help of new laws and a better quality framework for stimulating investment,'' said Minister of Economy Darko Horvat at the InvestCro conference.

"The share of investment in GDP is growing, we're at the average of EU countries. The third quarter in 2018 was, according to current information, optimistic, as there was a 4.9 percent rise. Croatia needs economic growth of five percent. Step by step, we're strengthening competition, there is no instant solution, and changes need to be deeply rooted.

We should help entrepreneurs to retain as much of their own funds as possible for the new investment cycle. We're digitising business and the state, in order to reduce the burden on entrepreneurs. Therefore, I expect growth in production, especially in the private sector. Through the Investment Incentive Act alone we attracted 16 billion kuna, with 12,750 new jobs being planned. We know exactly what kind of educational profile we need, we need to make sure we've got young people who will be employed there. We need a synergistic effect with cities and counties," the minister said, hinting at the need to all be on the same level.

"We want investments with new technologies and added value. Despite the global boom in the digital economy, less than 20 percent of such investments fell into the ICT sector. We are not only looking at the volume, but also the character and type of investment, as well as the quality of jobs which is what our young people who are leaving are looking for abroad. We need a bit of courage and some enthusiasm in order to turn these issues into a chance.

The Ministry of Economy has announced five new tenders, which is an innovation opportunity for domestic entrepreneurs. I'm sure that 303 million euros will be invested in Croatia's investment potential and that this year will end with development,'' concluded Horvat, adding the encouraging fact that this week, the representatives of several Swiss companies are browsing northwestern Croatia and looking for business zones that are ready for them to move part of their business to.

Mladen Fogec, president of the Association of Foreign Investors in Croatia, noted that Croatian pessimism could affect foreign investors very much.

"The rating agencies are constantly positioning us at the end of the second-third on the doing business scale, but they all get their perceptions from talking to our political parties, non-governmental organisations, and we're very inclined to being negative - we have to turn to optimism. When it comes to the perception of corruption... we're not in the best position, but when you ask a person whether or not they bribed someone, the answer is always that they didn't. Please spread optimism because Croatia has a lot of potential. In principle, there's an enormous problem with our mentality, the capacity for change isn't big enough, we're still not ready to start to change, and we're living in the era of digitisation and computerisation,'' Fogec said.

"We've spent far too much time wrestling with the past, we spent an actual minister of economy on Agrokor, and her successor is now spending most of his time trying to deal with Uljanik, which is also grappling with the past. We need to deal with the future. It's good that we have introduced a law on strategic planning. It's not a question of whether foreign investors want to come to Croatia, but whether or not we actually want foreign investors,'' claims Fogec.

He noted that the association he leads didn't issue the so-called ''white book'' for business for 2019 because the problems still remain exactly the same as they were before. "Nothing has changed, or it has changed at a slower rate compared to changes in neighbouring countries, so our latest edition is still valid," he concluded rather sarcastically.

For those of you who understand Croatian, here's a video of what has been said, suggested and discussed at the conference:

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If one goes in search of a definitive answer to the question of what type of business concept with great market potential and small initial investments is currently worth investing in in the Republic of Croatia, few people would be able to give you the real answer, and the real answer is as bland as laundry. No, really.

As Jasmina Trstenjak/Poslovni Dnevnik writes on the 15th of March, 2019, the current estimates are that the number of overnight stays realised by foreign tourists, especially in private accommodation, will increase in Croatia this sumemr season, and such commercial facilities will have virtually no real outlet to deal with proper cleaning, washing, drying and the general supply of products for accommodation units like hotels do, which is an increasing problem with each passing season.

Along with the strengthening of the position of Croatia as an attractive tourist destination far from Europe's shores all the way over on distant markets such as China and Korea, it's expected that this guest profile will visit more than one destination within the country. As the trend of short overnight stays of course goes hand in hand with doing a lot of laundry, this is a big challenge for renters along the coast and beyond.

In Croatia, numerous hospitality and accommodation facilities rely heavily on laundry services to enable them to operate smoothly throughout the season. Although such facilities, which until rather recently only appeared in American films, are becoming more and more of a common sight here in Croatia. Regardless of the fact that they're making more ''regular appearences'', there still aren't enough of them currently in operation.

Mario Martinek, the owner of the Bijeli svijet (White world) company that has been doing business successfully on both the domestic and European markets for many years now, says that a significant number of Croatian workers are working abroad now, and lack of service staff is one of the main obstacles to overcome:

"Because of this, there's often a lack of people to do the basic activities such as the frequent washing and drying of bedding,'' says Bijeli svijet's owner. In the last four years in Croatia, Martinek's company has worked to open more than 80 such facilities, through which more than 200 people were employed.

"In addition to hotels and campsites, there are many families looking for an independent source of income, and we're particularly proud of that,'' he added, noting that no special technical skills or previous entrepreneurial experience are needed to run a laundry service.

They offer their clients free education, assistance with self-employment, and a step by step guide through the entire whole process: from collecting grants to starting work and opening and working in their own facilities. On the other hand, hotels, camps, restaurants and other larger facilities, by incorporating professional equipment, manage to realise significant savings on energy, such as on electricity and water. Savings on electricity consumption are 25 percent, and on water, a significant 44 percent per year.

According to the Bijeli svijet's data, in 90 percent of cases, laundry facilities are profitable business-wise all year long, and the process from idea to realisation takes a mere two months on average.

Make sure to stay up to date with investment and doing business in Croatia by following our dedicated business page.

Click here for the original article by Jasmina Trstenjak for Poslovni Dnevnik

Daniel Boehi, Miodrag Borojević, Paul Foley, Kelly Griffith, Maxim Poletajev, Jullian Michael Simmons, Sergey Volk and Fabris Peruško are a list of names that will enter the ''new'' Agrokor, or Fortenova's management.

As Poslovni Dnevnik writes on the 15th of March, 2019, Sberbank's Maksim Poletajev will be the head of Fortenova's board of directors, as was decided upon by the concern's owners during meeting in London, Večernji list writes.

At the moment, this information remains unofficial and should be confirmed at the end of March, when new functions will be recorded in the Court Registry of companies. Namely, on the first day of April, the Fortenova Group, formerly Agrokor, will be chaired by a board of nine directors and an executive board consisting of three members. Daniel Boehi, Miodrag Borojević, Paul Foley, Kelly Griffith, Maxim Poletaev, Jullian Michael Simmons, Sergey Volk and Fabris Peruško, Agrokor's current extraordinary administrator, are already known.

Maxim Poletajev of Russia's Sberbank, will be at the helm of this body which will make all strategic decisions on the involved companies.

This body decides on the selling and acquiring part of the business, appointments, and other major contracts. Along with Poletajev as a representative of Sberbank, the largest shareholder, which has a 39.2 percent stake in the new ownership structure, Sergey Volk will also enter the body, who as a member of the temporary creditors' council has been present within Agrokor since the very beginning of the extraordinary administration process. Both bankers are well acquainted with the opportunities within Agrokor, over the past two years they have become well acquainted with Agrokor's suppliers and most of the owners of major Croatian companies.

In an interview with Večernji list, Poletajev announced that the company, which will continue to operate under Fortenova's name, will boast some powerful management names.

For now, all operating company directors have retained their positions in mirror companies, and some very powerful names are set to enter the board of directors. Miodrag Borojević is certainly one of them. He currently runs the O'KEY Group, one of the leading retail chains in Russia, and also boasts an exceedingly rich career in the sector. He was the director of REWE Italy, which was rescued during his mandate, he has also operated Kaufland's business in Romania, Croatia, Bulgaria, Slovakia and in the Czech Republic.

Foley has valuable long-standing experience in large retail chains and has been leading the large chain of Aldi in his career and is now in the Magnitum Management, a Russian chain where VTB Bank, which owns about seven percent of the new Fortenova, bought and sold shares from February to May 2018.

The board of directors also includes a workers' representative whose name is as yet unknown. The executive board of directors who will operate the company will have three members, Fabris Peruško, Irena Weber and a member who will be responsible for finances, their name is as yet is unknown.

Make sure to follow our dedicated business page for much more on Agrokor.

A takeover for Istrian Supermarkets (IS) by the popular retail giant Studenac is in the works as potential new investments and the strengthening of the company loom.

As Poslovni Dnevnik writes on the 14th of March, 2019, Studenac, one of the leading retail chains in the Republic of Croatia, has officially submitted a request for the takeover of the Poreč-based retail company Istrian Supermarkets (IS) to the Croatian Competition Agency (AZTN). Upon receiving approval from AZTN and properly meeting all the terms and conditions agreed between the involved parties, Studenac will acquire 100 percent of Istrian Supermarket's shares based on the recently signed contract between the two companies.

This transaction will certainly pave the way and provide fertile ground for yet more investments and the transfer of knowledge and experience for both Istrian Supermarkets and Studenac, and will significantly increase the volume of business, further enabling the market leader to build its already strong retail portfolio along the Adriatic coast.

Michal Senczuk, the head of Studenac's management body, stated:

"Studenac is continuing to improve its offers to domestic customers through the takeover of a company that is [already] well positioned and highly valued by its customers in Istria. Istrian Supermarkets (IS) is a successful organisation with excellent resources and we believe that this synergistic effect will lead us all to new opportunities which will contribute to the satisfaction of our customers as well as our employees.''

Vedran Banovac, Istrian Supermarkets' main director added:

"We're extremely happy to have a chance to be a significant part of the consolidation process of the Croatian retail market, and for Istrian Supermarkets, this transaction represents a strategic opportunity to increase our market share in the dynamic growth within the region. We're looking forward to the integration of our team with Studenac and the joint work we'll undertake, through which we'll continue to strengthen our business.''

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One successful Zagreb company has been exploring outside of the Croatian market and has found a plethora of opportunities and interest on foreign markets.

As Lucija Spiljak/Poslovni Dnevnik writes on the 14th of March, 2019, thanks to its long tradition, identity, high quality, attractive design and practical accessories, the Zagreb-based company Mediaform has been positioning in Croatia for over twenty whole years as a market leader in the field of the production of top of the range diaries made from some of the highest quality materials.

The company was founded back in 1997 by Nedeljko Šukurma, who is currently working with numerous other companies and designers. They have been selling their company's products for years through retail stores such as Narodne novine, Školske knjige (School books), and others. However, Šukurma didn't want to just stop and stay on the Croatian market alone, but he, with a dose of success and an excellent idea, decided to dip his toes into foreign markets.

"Over the past few years, we've been trying to break into the European market in the segment of office and school materials with notebooks called Keyboard in two groups. The first group are premium notebooks - such as Moleskine, Lanybook and the like, while the other group are school notebooks. The Keyboard notebooks were successfully sold in the bookstores of the former Algoritam company, but even after its closure, customers were still asking after Mediaform's notebooks,'' explained Šukurma.

This was just another incentive for Šukurma and his Zagreb company to try out their products overseas where his company came across very positive reactions and a lot of praise.

"To be able to position yourself successfully on the global market in a segment that has long been covered by world-renowned brands, you need to do something innovative, something interesting and specific. With our new collection of Keyboard notebooks, we have been able to attract a great level of interest from foreign distributors and bookstores. On the front page, the notebooks are simple and minimalistic, but the design is impressive. The letters on the embossed, styled keyboard on the notebook's covers form an inspirational message - Handwriting beats a keyboard, which promotes handwriting as one of the timeless ways through which people can express their personalities,'' stated the founder of this successful Zagreb-based company which is clearly going from strength to strength.

Therefore, in addition to the business side of things, this Zagreb company's notebooks also feature an aesthetic function that will attract anyone who is used to using laptops and the like. For two consecutive years, Zagreb's Mediaform has been expanding its product group at the world-renowned and specialised Paperworld fair in Frankfurt, Germany. At the end of last year, they first exhibited their products at the Insights-X fair in Nuremberg for the German market and at the Big Buyer fair in Bologna for the Italian market.

"At the last Paperworld fair in Frankfurt, the organisers officially drew attention to our Keyboard notebooks. At this fair, there's also a separate space that acts as an exhibition gallery called Trends. When it comes to [exhibiting there] the fair organiser selects the most innovative and creative articles that should have particular emphasis drawn to them, with the focus being placed on excellence. Our Keyboard notebook found itself among this group of the world's top manufacturers,'' said Mediaform's owner.

Make sure to follow our dedicated business and Made in Croatia pages for more on Croatian products, services and inventions. If it's just Zagreb you're interested in, give Total Zagreb a follow.

Click here for the original article by Lucija Spiljak for Poslovni Dnevnik

Data continues to show that beautiful Međimurje County is the most developed county of continental Croatia after the City of Zagreb, the only one over 50 percent more developed than the EU average.

As Poslovni Dnevnik writes on the 12th of March, 2019, this year, Međimurje is among the winners in the category of creating a favourable entrepreneurial environment, the efficiency of the public administration, incentives and investment in infrastructure through EU funds.

The award was presented by one of the most prestigious and highly respected business media outlets in the world, the Financial Times, as part of its fDI Magazine, a publication that analyses global business activities across the world.

To briefly recall, last year, Međimurje was recognised as one of the top ten regions in the European Union. This new award was based on the analysis of the European Statistical Office (EUROSTAT), the Central Bureau of Statistics and other competent public authorities. According to the Economic Power Index, Međimurje is one of just two counties that recorded a two-place shift, and the only county in continental Croatia which GDP was higher in 2014 than it was back in 2008, resulting in GDP growth of 2.8 percent.

According to some of the measured criteria of the role of public administration, Međimurje County has, among other things, the lowest public sector expenditure in Croatia, and according to the data of the Institute of Public Administration and the European Commission (EC), it also boasts the highest grade according to the criteria for transparency of Croatian local and regional self-government units.

Furthermore, the official statistics for the second year distinguish Međimurje County as the region which invested the most in education, and the high degree of use of EU funds in creating quality health care conditions, investment in infrastructure, culture, and the protection of natural values (resources) ​​has enabled Međimurje's transition to a group of above-average developed counties compared to the average in the Republic of Croatia.

In addition to all of the above, Međimurje's economy recorded an unemployment rate of five percent, the largest amount of exports in when compared to imports, export growth of 14 percent, employment growth of five percent, total income growth of 11.8 percent, while gross profit of the economy was higher by 9.2 percent, net profit was 13.2 percent higher, which in turn increased revenues by 11.8 percent.

The efficiency of Međimurje's public administration was assessed through the speed of issuing building permits, rational budget management, the role of the regional development agency, the county energy agency and the technology innovation centre. Investment in the knowledge centre was created by creating the prerequisites for start ups by building new premises worth 12 million kuna, withdrawing EU funds for the construction of the "Metalska jezgra" research centre (32 million kuna) and the centre for competence in nechanical engineering with a total value of 50 million kuna.

The award ceremony was held in France, and the following warm words were said about Međimurje:

"The key to your success is in the synergy of public administration, the private sector and the [local] population. Međimurje County has once more, in this way and with the obtaining of a new prestigious award, justified its title and its image as the most entrepreneurial county in Croatia. All this is a result of systematic work, a clear strategy and the proactive promotion of investment opportunities. For this year's choice, fDi Magazine has analysed data on economic potential, the working environment, cost efficiency, infrastructure and positive business environment(s) in as many as 112 locations,'' said the director of fDi Magazine, adding that, at this point, the most important economic and social issue is Brexit, where the Financial Times devotes a lot of attention to the analysis of the future of the European Union after Great Britain leaves (if it ever actually does, that is).

Sarah Russis, head of fDi Intelligence and GIS Planning, emphasised the role of digitalisation as an important link to the region's economic development and planned investment.

"We're aware that investors, entrepreneurs and public administration officials are doing demanding jobs, and therefore it's important to recognise and support every innovation, result, and effort invested in creating a positive entrepreneurial environment, and the incentives that facilitate the ease of day-to-day business."

''This is award is proof of a systematic and thoughtful strategy. Our goal is to attract value-added investments that lead to better working conditions. It's important to emphasise that many existing foreign investors have decided to expand their capacities and have confirmed that Međimurje is a location for long-term business success. Key activities that Međimurje County conducts are post-investment care, attracting new investment in key sectors, a marketing strategy for attracting FDI investments to Medjimurje County, and education for small and medium entrepreneurship. The Redea institute for public development is also a kind of "one stop shop" institution that monitors entrepreneurs through all administration challenges,'' stated Darko Radanović.

"This award is, above all, a recognition to all those who create added value and contribute the most to economic results. The residents of Međimurje are productive, valuable and resourceful, entrepreneurs are struggling in very challenging business conditions, mayors are successfully attracting money from EU funds, all based on a clear vision, a quality strategy and set goals. That has to be valued and I'm glad it was recognised by magazines like the Financial Times. But we're not going to stop there, we understand this as a challenge to be even better because, after Brexit, many investments will be redirected to other EU countries and we intend to use [that opportunity]. This resettlement process [of investment] has already begun, the potential of Međimurje has been recognised, which has been proven by a reward for the second year in a row, so, I hope that Croatia will model itself on other countries and jump on the train, recognise that this is a new moment and take advantage of its chance,'' said Medjimurje County Prefect Matija Posavec.

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As Marija Crnjak/Poslovni Dnevnik writes on the 12th of March, 2019, Croatia's hotel sector stagnated last year in terms of the number of new rooms and in the sense of the level of entry of foreign hotel brands. A lot of this, but of course not all of it, is because Croatia has deemed it more profitable to build and invest more in private accommodation, an often ''grey'' area of Croatia's tourism industry with much lower taxes and a very poor level of general regulation. The level of major investments in new hotel rooms has fallen significantly, the number of which grew by a mere one percent in one year.

Due to all the above mentioned conditions, the market is still dominated by local investors, quite a few new names have appeared on the scene in the last year, which are still to be properly positioned as hotel brands, according to the annual global report on hotel chains in 22 European countries, "European Chains & Hotels Report 2019" by the Horwath Consulting House HTL. In the Republic of Croatia, more than a quarter of these hotels, more specifically 186 of them, operate under 43 brands in total, of which 22 are local and 21 are international brands.

"High seasonality and an unfavourable environment for investors, especially with [granting the necessary] permits, are the main reason we're in 159th place on the Doing Business list, they're the biggest barriers for foreign investors, who find it difficult to decide on taking risks in developing projects in Croatia, although a few positive examples have occurred on the market which do lead to more optimism,'' stated Siniša Topalović from Horwath's Zagreb-based office.

Horwath's analysis, which is based on the numbers from Real Capital Analytic, only takes into account investments of more than 5 million dollars, reveals that investment in hotels in Croatia is down by as much as 90 percent, from 59 million euro to a mere 7 million euro.

''The growth of hotel brands in 2018 in Croatia (4 percent) should be observed through the proper placement of several local hotel names, and only time will reveal whether or not these names will be branded on the market,'' Topalović explained.

Additionally, although Croatia can be statistically put in a very good position in terms of the number of brands operating here, the market situation shows that the level of activity is lagging behind some countries which are considered to be weaker than Croatia. A good example of that is Serbia and its increasingly popular capital city of Belgrade, which has received 40 new hotels since 2014, with growth in the hotel sector in Belgrade mainly based on foreign investments and globally respected brands such as Crowne Plaza, Radisson Blu and Luxury Collection.

Although the RevPar (revenue per hotel room) rose by an average of 16 percent in Croatia in 2018, this year a slow down is expected, caused primarily by other Mediterranean countries which are recovering from their respective problems to return to the market (this includes longtime tourism kings like Turkey and Tunisia).

The main potential seems to lie outside of the height of the summer season. Along with Serbia, where further growth is expected in the hotel segment, Albania has some great potential for foreign investors, Albania currently has the smallest share of branded hotels per total number of rooms (2 percent), and Montenegro, Croatia's neighbour to the south, also offers investors fairly favourable investment conditions and is very active in encouraging a more luxurious tourist product for the country.

Greece, known for its numerous financial issues, has entered the world's top fifteen tourist destinations despite the country's somewhat infamous ups and downs, with 150 new luxury hotels ''born'' in Greece in 2018, becoming a destination in which more than one in five hotels is in the category of 4 or 5 stars. Last year, the largest amount of investments in hotels went from the United States across the Atlantic to Spain (2.1 billion euro), following came transactions from Israel to the United Kingdom totaling over one billion euro, French investors also invested 951 million euro into the United Kingdom.

Despite all of the potentially (and likely) damning economic risks from Brexit, one of the European continent's most powerful countries, the United Kingdom, had a total of nearly 4 billion euro in investment in its massive hotel business. In 22 countries from the Horwath analysis, there were a total of 146,600 hotels on the market last year with more than six million rooms, with an average of 61 rooms per hotel. The least-branded hotels had Albania, only 12, while France has 3885 hotels in the hotel chain.

Make sure to stay up to date with our dedicated business page for more on investment and doing business in Croatia.

Click here for the original article by Marija Crnjak for Poslovni Dnevnik

Through a project worth 45 million kuna and with welcome co-financing from the European Union, an innovative new product involving Slavonian oak doors is currently being developed in Vinkovci.

As Suzana Varosanec/Poslovni Dnevnik writes on the 11th of March, 2019, Vinkovci's Spačva wood industry, with its 865 employees, is going from strength to strength

Last year, the industry achieved fifteen percent higher revenues than it did back in 2017, and the same positive trend is set to continue throughout 2019. With a net profit of seven million kuna in 2017, Spačva's profit in 2018 was higher than fifteen million kuna.

A new phase of development, based on innovation and further competitiveness, has now been launched, and our struggle for raw material is going to lead us to the abandonment of the unlawful distribution of raw materials which is breaking the market and the transition to a market model,'' Spačva's Josip Faletar said, adding that the majority of the wood and the processing of it would be done in Slavonia, and in that case, the Vinkovci-based Spačva would employ 200 new workers in a boost to Slavonia's dwindling economy.

The company has been deprived of its old, burdensome commitments, and since last year it has been primarily focused on development projects, two of which are currently under way, and they're also preparing other new projects, which are of an innovative character and have been carefully developed in close cooperation with the scientific community.

The largest project in progress is worth 45 million kuna and is being co-financed by the EU, the project in question is the development of a new product made from sturdy Slavonian oak, which, with its charm, looks and high quality would likely easily conquer the demanding European market. This project has been in the works for four years now and is going according to plan, said Faletar, and along with experts from Spačva, a dozen scientists from the Zagreb and Osijek forestry faculties are also working hard on it.

Moreover, by the end of this year, Vinkovci's Spačva will announce the completion of a project worth more than 30 millio kuna which has been financed entirely from its own sources and loans. Namely, the company plans to achieve better raw material utilisation, at higher speeds and with greater flexibility in the process of tailoring customer requirements to the EU's single market.

Revenues from this Vinkovci company's sales in 2018 amounted to close to 230 million kuna, out of which on foreign markets in thirty countries, sales amounted to 73.08 percent, in the amount of 167.6 million kuna. The most important export countries are Italy, Serbia, France, Germany, and Romania. In the period from 2013 to 2018, Vinkovci's Spačva invested more than 100 million kuna into its machinery, equipment and infrastructure, and in 2019 it plans to invest a further 50 million kuna.

Make sure to follow our dedicated business page for much more on doing business in Croatia and the overall investment climate in various sectors within the country.

Click here for the original article by Suzana Varosanec on Poslovni Dnevnik

''Croats should be more concerned with the economy, and with the future too, rather than with topics that have failed to be solved over the past twenty years,'' stated Mladen Fogec.

As Ana Blaskovic/Poslovni Dnevnik writes on the 10th of March, 2019, you could enter the Olympics and break your own personal record in running, but if you're slower than the others, you'll still come last, this is the creative way in which Mladen Fogec, president of the Association of Foreign Investors in Croatia, described the country's huge problems with its current investment climate.

After a highly successful career in business, Fogec still believes that the biggest problem in Croatia is the mentality of the Croats: the tendency to moan and the reluctance to actually work to change anything.

Mladen Fogec talked about just how it has happened that even today, it still doesn't ''sit'' well with many Croats for investors to make a profit, and just why Uljanik is a notorious example of market economy rejection. Fogec spoke in an interview before the InvestCro investment conference, which is set to be held on March the 18th in Zagreb.

For years, you've been working on the white book of business climate recommendations, but you recently announced that you'll just stick a 2018 sticker on it?

It was a statement through which I wanted to reinforce an impression, but it didn't change the fact that there still weren't enough significant changes in the business environment to need to write a new book. Whoever needs it can get the 2017 issue, we'll just put a 2018 sticker on it.

The government is bragging about tax reductions, less barriers and faster procedures. Do you actually see that out in the field?

We do see it, but nothing is quick enough and it isn't to a great enough extent. If we look at Croatia alone, then yes, they're good moves. However, you could go to the Olympics and run faster than you've ever done before, but if your competition is progressing faster, then it's irrelevant that you've topped your personal record - you're still among the last. It's not a question of whether or not reforms work, the question is whether or not they're efficient. You have to look at the other side of the medal - the situation as it's seen by the entrepreneurs. We should be taking into account when changes are being made more. I believe that in life and politics, there is an important compromise in which sides need to come together, otherwise there will be no progress.

You said the problem is the mentality. Jako Andabak, let's say, says that it isn't uncommon in Dalmatia to have problems with permits for hotels because some local responsible for the permits is wanting to make sure that situation doesn't negatively affect his apartments...

I said the same thing a year ago on a radio show and that wasn't exactly welcomed with sympathies. I'm glad it was repeated by Mr. Andabak because he is Dalmatian and he's doing business there. Looking back at my 30-year career, I think it is a general problem in the state of mind of Croats. We're heavily burdened with the former system, with socialism, to be more specific. It's difficult to accept the market economy, it carries a lot of good but some bad stuff. We'd prefer to take everything that's good from the market economy and at the same time keep everything that's good from socialism as well. Unfortunately, such a utopia doesn't exist. The legacy of the old system is still very present, especially in the part of the state-owned economy, and that isn't small.

A good example is Uljanik, which is largely owned by its workers. They're actually striking against themselves, de facto. There are subsidies which exist in all countries, but if you take up to 30 billion kuna in the shipbuilding industry, each employer has given 23,000 kuna from his pocket, the question is whether [it's wise] to continue subsidising something that creates losses for years? Croatia should be more concerned with the economy, as well as with the future, rather than with topics that have failed to be solved over the past twenty years. I think we should invest in modern technology and industries related to digitisation and information technology, and not shipbuilding which has a very low level of added value.

What would trigger an investment wave?

I think it would help us to begin to change, especially our mentality. Croats like to complain a lot, to latch onto problems that are largely pushed by the media. Good news is just bad news, there's no optimism. One foreign ambassador who recently came to Croatia told me that people came to him with various issues and just complained, complained, and complained some more. It's impossible for everything to be so bad. Surveys from Doing Business or rating agency reports are based largely on perception, similar to the corruption index. The same applies to others, but in more developed countries, society fights for it to be a rule rather than an exception. It's the easiest thing in the world to be loud when being critical, we should turn to optimism in order for foreign investors to see that, too.

Have you noticed a change of attitude towards investors?

Unfortunately, I've got to say no. Indeed, and I have to repeat the words of one of our members saying that it isn't a question of whether foreign investors want to come and invest in Croatia, but whether Croatia actually wants foreign investors. It's still a big problem for us to accept a foreigner who comes here with capital, wants to buy land, build a production plant, and hire a workforce because inevitably we come to those [types of conclusions such as] "he will profit and make money on us." We haven't felt that it's normal and expected that someone who invests earns a profit, naturally, in a transparent manner and in accordance with the laws.

Should politics be focused on the growth of companies, and not on EU funds which only fund 20 percent of investments?

This is the core of the problem: to deter entrepreneurs from all hidden, parafiscal impositions. Their number has been reduced over the past ten years but they're so concentrated so instead of four, you have one, but the load is almost the same. This would have made a significant contribution to the growth of the economy. When things start going that way, someone always says that it's beneficial to large foreign capital. It doesn't matter whether the capital is domestic or foreign; If a company operates in Croatia and pays all of its taxes then it's a Croatian company and whoever actually owns it is of nobody's interest.

The owners of Volvo are Chinese and still we all think that Volvo is a Swedish car, not a Chinese one. That was also the case with the change in personal income tax when the criticism was about [the change] going hand in hand with those with higher wages, and not those who earn less. This is turning that thesis around. Those with low wages have so far not been included in the payment of income tax, nor will they be in the future. Those who have higher incomes and pay relatively more taxes will now pay less, but this isn't giving anything to them, they'll just have to pay less. Then we return to the beginning of the story of the traces of socialism because the wages must be viewed as gross, and tax is an individual category.

What do you say about Minister Horvat's plan to compile a list of the most desirable investors who will visit and have the benefits of investing in the Republic of Croatia presented to them?

There are countless potential investors, but I think this is a good move purely because of the reason that it's proactive. The government shouldn't sit around and wait for someone to come and knock at the door, but go to the investors and say: we're offering you this, that is, come to Croatia. I think that's a good idea.

Why is Croatia so far behind other countries, what is it that they're doing better?

It's because as a society, we're not changing, the capacity for change is not at a sufficient level. I'm not just thinking about the economy [when I say this], that's just a consequence. Recently, in the German-Croatian Chamber of Commerce, we had conversations with companies that had apostrophed (especially those who have production in Croatia) that they don't have enough qualified skilled labour, and that they need longer than a year to teach the students who have completed their secondary vocational education. We're returning to the beginning, back to education and the lack of a dual education system. These students should spend at least half of their education in practice so that they can start work immediately when they come to the real sector. We still have the problem of not changing anything in our curriculum. Now we're talking about history instead of turning to STEM areas, computing and digitisation, the things that are pulling society forward. If we had any chance for... let's say, the auto industry with a large factory to come to us, I'm not sure we'd have 5,000 skilled workers for it. We must start to change in all segments, from education onwards, which once again calls for much greater investment, research and development.

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Click here for the original article/interview in its entirety by Ana Blaskovic for Poslovni Dnevnik