Croatian consumers have forced Lidl to change its sales concept and take into account local customers’ preferences.

Supermarket chain Lidl presented the project "Flavors of your homeland" at the farm of Zlatko Vinković in Belica yesterday. This new project allows domestic producers of fruits and vegetables to sell their products on the shelves of Lidl stores throughout Croatia.

Featured brand of Croatian products ‘Croamore’ intended for placement into foreign markets through Lidl, reports Ja Trgovac.

Lidl exports of Croatian goods up 70%.