It's that time of year again. Grammar Nazis, this might hurt.

August 28,2018 — Croatia’s 2018 summer promised new records for its vital tourism industry. Hands were rubbed raw in anticipation. Much was spent, in terms of currency and energy.

Yet an unprecedented explosion of interest coupled with investment didn’t provide the expected boost during the very peak of the tourist season.

Perhaps a look back can offer some persepctive.

Croatia's popular Valamar has expanded beyond the country's borders in buying a hotel in Austria.

Tourism experts claim Croatia's massive growth boom was simply not normal, nor was it something that should have been expected this year.

If this year does indeed turn out to be the year of tourism stagnation, it might just speed up the processes that can bring about sustainability and a new growth model to Croatian tourism. Every tourist destination has its own limitations, especially if it doesn't work on its own  transformation in terms of infrastructure, content, and mode of promotion.

We've all seen and experienced the crowds during the summer, but just what effect are such large numbers of people having on consumption?

Even local tourist boards admit that the holiday home zone is a grey area where commercial activity is suspected.

Tourism Minister Gari Cappelli has stated that the main desire is to further stimulate the growth of tourist traffic outside of the summer months through further projects, which will ultimately contribute to increased revenues.

Good news for domestic travel agencies!

The real figures are even higher if non-commercial accommodation facilities are accounted for, and this year there are nearly half a million beds in 102,000 such facilities.