Monday, 19 December 2022

Zagreb Tourist Board CEO Martina Bienenfeld Reflects on 2022, the Return of Tourism

December 19, 2022 - It has been a great year for tourism in Zagreb after the pandemic challenges of 2020 and 2021. TCN catches up with Zagreb Tourist Board CEO Martina Bienenfeld to reflect on a successful year.  

Advent in Zagreb 2022 - it feels like the pre-pandemic world of 2019, and a great way to finish the year. Are you happy with the reaction to this year's event?

During the whole year, we were exposed to various extraordinary situations, starting with the uncertainty surrounding the pandemic, and then the war in Ukraine and the energy crisis and inflation, so I am very happy that, with all our partners, we managed to organize this year's Advent Zagreb. The reactions of our guests are very positive. They are very satisfied with the Christmas decorations of the city, the rich and varied cultural and other programs, the holiday atmosphere, and currently they only criticize the rain - the only factor that, unfortunately, we cannot influence. I hope that the temperatures will drop a little more and bring us snow for the complete winter atmosphere.

Zagreb has been hugely successful over the last 6 years with its award-winning Advent, and you were one of the few cities to keep the tradition going during the pandemic. Tell us about the challenges of making that happen.

The last Advent and the one before it, were organized during the pandemic, which was a completely new challenge and situation. However, we managed to adapt and develop a hybrid Advent concept that had a lot of online events, but also outdoor events that were organized respecting all the COVID measures. But now, we're happy to be back to normal and, in contrast to 2020 and 2021 when trips and events were mostly limited, this year we are noticing a strong recovery in tourist supply and demand.

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The world has changed, and so has tourism, with new trends and opportunities. One of the biggest successes of Zagreb in the last 2 years has been its prominence as a top global digital nomad destination. Tell us more about that.

In the last 2 years, Zagreb paved its way as one of the best destinations in Europe on a digital nomads’ map. In 2021, we organized Zagreb Digital Nomad Week, then the Digital Nomad Ambassador program which lasted six months and in December we had Digital Nomad Jolly Wrap Up. This year, actually 2 weeks ago, we hosted Zagreb Digital Nomad Very Merry meeting which attracted numerous participants to our city during weekend. The dynamic fusion of workshops, presentations, social and tourism activities focusing on the key themes, provided a comprehensive and stimulating content for anyone engaged in the digital nomad lifestyle. All these activities helped to make Zagreb a digital nomad hub and the results of the NomadList survey, where Zagreb took 2nd place as the most popular destination for digital nomads, proved that we’re doing a good job. The British platform Reassured also published its research, and our city took 5th place as the best city for digital nomads. Research like this confirm that Zagreb is very well perceived in the world of digital nomads as a city with optimal value for money, quality infrastructure, growing industry, hospitality of the local population and colorful events, which enable digital nomads to conduct business efficiently and easily throughout the year.

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Having lived in Zagreb for 18 months now, I am constantly surprised at how there is always something going on somewhere, especially in the parks, streets and squares. It seems that there has been a lot more focus on developing the city as a year-round destination for art and culture. Tell us a little more.

In the last few years, Zagreb has become an increasingly dynamic and interesting tourist destination that offers its guests a number of cultural, sports, gastronomic, entertainment, MICE and business events throughout the year. Zagreb Tourist Board, together with the Zagreb tourism industry, develops year-round tourism and, as a result, Zagreb has a developed, sustainable, balanced, and responsible tourist offer. In particular, Zagreb Tourist Board, in cooperation with partners, designs, sets up and develops projects such as the Festival of Lights Zagreb, Zagreb Classic, Artupunktura and Advent Zagreb, which encompass all four seasons and complement our year-round offer. We also support various cultural, artistic and creative projects which make Zagreb always interesting. The tourist results confirm that Zagreb is a year-round destination, and the months when we have the most visitors are from April to October and, of course, during Advent. However, this does not mean that there are no visitors in January, February or November. Moreover, Zagreb records excellent results even in those months, which is also a characteristic of the city-break destinations. We also conduct comprehensive online and offline, summer and winter marketing campaigns, which, for the purpose of promoting our city as an attractive tourist destination and informing potential visitors, are responsible, among other things, for the results Zagreb has.

The arrival of a budget airline has opened up Zagreb to many destinations. How much has that been a factor in developing tourism, and can you share any information about new flights/airlines in 2023?

Zagreb is the main cultural, university, scientific and technological center of Croatia, connected to Europe and the world with more than 50 airline routes, as well as a modern road network, which also puts it in the position of a year-round tourist destination. Half of the guests come to our city by plane, and a large number of them come from long-haul destinations such as the USA. The presence of low-cost flights is certainly important for the development of the city break segment, but today almost all airlines offer special tariff classes. As for new flights, for the moment, we have only confirmed news from our national carrier Croatia Airlines which will maintain services to fifteen European destinations (excluding domestic routes) out of its main hub in Zagreb. A total of 120 weekly rotations are planned or 240 weekly flights.

It has been a very busy 2022 for Zagreb after the last two crazy years, and there are many positives to reflect on. What were the highlights for you?

The changes in global trends and social values in the last two years have been extremely intense and volatile, and this created an additional possibility for Zagreb's tourism to be even more competitive and attractive. However, the highlight in 2022 for me was to see how quickly tourism recovered and travelling blossomed. Let’s not forget that we started this year with wearing masks and strict COVID measures and now it all seems like a long-gone history.

And what can we expect in Zagreb in 2023?

It’s difficult to predict what future holds, but with entering the Eurozone in 2023 and Croatian membership in Schengen, we should definitely see the positive aspects of deeper integration of Croatia into the EU. Both events should strengthen the Croatian economy and enable the free movement of people and goods which will for sure foster tourism of whole Croatia and its capital, as well.

Follow the latest news from Zagreb in the dedicated TCN section

Tuesday, 27 September 2022

Zagreb Tourist Board Marking World Tourism Day in Vukovar

September the 27th, 2022 - For the first time, the Zagreb Tourist Board will mark World Tourism Day outside of the capital city, looking to Eastern Croatia and choosing Vukovar.

As Poslovni Dnevnik writes, the Tourist Board of the City of Zagreb (TZGZ) traditionally celebrates World Tourism Day every single year, and this year will be the first time it will do so outside of the City of Zagreb, presenting the long-standing educational high school project "Culture of Tourism" in Vukovar. As such, in cooperation with the Croatian Association of Tourist Journalists and Writers in Tourism - FIJET Croatia, the projects of the students of Zagreb will be presented within the a programme called "Culture and tourism in the revival of the continental tourist offer".

The Director of the Zagreb Tourist Board, Martina Bienenfeld, said on this occasion: "World Tourism Day is celebrated on September the 27th under the auspices of the UNWTO (World Tourism Organisation), so I'd hereby like to send my sincere congratulations to the entire tourism industry of Zagreb and Croatia. In accordance with this year's slogan, Rethinking tourism, we focused on our "Culture of tourism" project, which we're implementing in cooperation with the City Office for Education, Sport and Youth.

With this project, we're involving young people in participating in environmental protection programmes, raising their quality of life, preserving ethnological, historical and cultural heritage, raising the level of hospitality and creating a welcoming climate, and with their great work, they're showing how well tourism can truly be thought through. With an emphasis placed on year-round tourism, Zagreb has a developed, sustainable, equal and responsible tourist offer and has achieved great tourist results in the previous part of the year. Cooperation with Zagreb's high school students provides the foundations for shaping the future of tourism in a way that makes it sustainable, stronger, more inclusive and empowering both for our city and for the country as a whole."

Through the systematic education of Zagreb high school students for whom tourism and catering are not primary, the Zagreb Tourist Board hopes the "Culture of Tourism" project will succeed in its aim to raise the students' awareness of their own city and introduce young people to its touristic, cultural and natural potential. Over the years, all schools in the City of Zagreb have participated in the project, and this year there were six of them. They will present their projects in Vukovar this year.

For more, make sure to check out our dedicated travel section.

Saturday, 21 May 2022

Zagreb Culture of Tourism Project Continues Involving City's Youth

May the 21st, 2022 - The Zagreb Culture of Tourism project is continuing to involve the capital city's youth with the systematic education of high school students.

As Poslovni Dnevnik writes, the Tourist Board of the City of Zagreb (TZGZ) in cooperation with the City Office for Education, Sport and Youth is once again implementing the Zagreb Culture of Tourism project. This is a project where the systematic education of high school students, for whom tourism and hospitality are not primary subjects, seeks to raise their awareness of their own city and introduce young people to the tourist, cultural and natural potential of Zagreb.

This year, six schools participated in the Zagreb Culture of Tourism project, and the final presentation of the project will be held on Monday, May the 23rd, 2022, at 11:00 at the Zagreb Dance Centre at Ilica 10.

"We're very proud of all the students who are researching the touristic side of the city within this project and considering the possibilities of evaluating the existing tourist offer, as well as the development of a new one. In this way, students have the opportunity to get to know their city from a slightly different perspective and give their own views and ideas for the City of Zagreb as a tourist destination.

The Zagreb Culture of Tourism project seeks to involve young people in programmes to preserve ethnological, historical and cultural heritage, protect the environment, and raise the level of hospitality and create a welcoming climate, which should leave a mark on Zagreb's tourism and, in general, development of Zagreb,'' said Martina Bienenfeld, the director of the Zagreb Tourist Board.

It's worth noting that the Zagreb Culture of Tourism project is a project that the Tourist Board started way back in the academic year of 2010/2011. Every year, during a one-semester extracurricular activity, students from selected Zagreb high schools have the task, in agreement with project managers, to design and implement projects with a tourism theme, which they then present publicly.

For more, check out our lifestyle section.

Wednesday, 26 January 2022

Lunar New Year in Croatia: The Basics

January 26, 2022 - As strategic relations between Croatia and China have continued to grow from strength to strength, a look at the Lunar New Year in Croatia. 

Over the last decade, relations between China and Europe have warmed as a result of the Belt and Road Initiative, and the “16+1” mechanism between China and Central and Eastern European (CEE) countries.

Similarly, strategic relations between Croatia and China have continued to grow from strength to strength.

A side effect of these collaborative efforts is that more European countries including Croatia, are taking the opportunity to learn more about Chinese culture and incorporate them into their annual festivities. 

Within Chinese culture, there is no celebration more important than the Lunar New Year, taking place from February 1-14 this year.

Celebrations in Croatia

In 2016, the City of Zagreb kick-started the first Lunar New Year celebrations in Croatia by lining Josip Jelacic Square with 80 sculptures of terracotta Chinese warriors.

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Terracotta Warrior Sculptures 2016, image: Zagreb Tourism Board/Facebook

In 2018 the Zagreb Tourism Board (TZGZ) introduced week-long celebrations before COVID halted further festivities in subsequent years.

But what is Lunar New Year? How is it different from New Year on the 1st of January? And what are some of the traditions involved in the celebration?

Let’s take a brief look at some of the basics.

Lunar New Year 101

The Lunar New Year, also called Chinese New Year (after the world’s largest population of Lunar New Year celebrants), or Spring Festival (春节 Chūn jié). This event is also widely celebrated in places like China, Singapore, Malaysia, Thailand, Cambodia, the Philippines, Taiwan, and Hong Kong.

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Lunar New Year Celebrations in Thailand, image: Pixabay

In Korea, Lunar New Year celebrations are known as 설날 (Seollal), which lasts 3 days. While in Japan, the Meiji government phased out the use of the lunar calendar in 1873 to be more in line with the West, making celebrations a more muted affair.

Like Thanksgiving and Christmas, Lunar New Year is a time for families and friends to gather, catch up on the past year while consuming copious amounts of food and exchange gifts in the form of money-filled red envelopes (红包, hóng bāo).

Red is an auspicious color for the Lunar New Year, symbolizing happiness, passion, hope, vitality, and luck.

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Exchanging of Red Envelopes, image: Rodnae productions/Pexels

Celebrations begin on the first day of the lunisolar calendar, last 14 days, and concludes with the Lantern Festival (元宵节 Yuán xiāo jié). The day before Lunar New Year, families usually come together to partake in a reunion dinner (年夜饭 Nián yè fàn) to begin the festivities.

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Reunion Dinner, Image: Angela Roma/Pexels

What is the Lunisolar Calendar?

While the Gregorian calendar, the standard calendar used as the primary means of tracking time worldwide - is the official calendar in all countries that celebrate Lunar New Year, the lunisolar calendar still plays an important role in everyday life.

It determines when traditional holidays such as Lunar New Year, Lantern Festival (元宵节 Yuán xiāo jié), Mid-Autumn Festival (中秋节 Zhōng qiū jié) and Ancestors’ Day (清明节 Qīng míng jié).

Briefly speaking, the lunisolar calendar is a hybrid timekeeping method that accounts for both the earth’s orbit around the sun taking 365 days a year (i.e. Gregorian calendar) and the moon’s orbit around the earth (i.e. Lunar calendar).

On average, the moon’s synodic orbit around the earth takes 29.53 days which is then multiplied by the 12 lunar months. This adds up to approximately 354 days a year, 11 days shorter compared to the solar calendar.

To remedy this discrepancy, an additional 13th month is added to the lunisolar calendar once every 3 years. This once in three-year occurrence is known as (农历 nóng lì), or the agricultural calendar.

Since the lunisolar calendar is not in complete sync with the Gregorian calendar, Lunar New Year can fall anywhere within the months of January or February.

Due to this, the first day of Lunar New Year falls on February 1st this year, marking the beginning of the year of the Tiger.

In 2021, it fell on February 12th, welcoming the year of the Ox, while in 2020, January 25th marked the first day of the year of the Rat.

But why are there different animals for each year and what do these animals represent?

Chinese Zodiac

Each year in the lunisolar calendar is attributed to one of the repeating 12-year cycles of animals known as the Chinese zodiac.

In order, these zodiac animals begin with the Rat, followed by Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog and ending with the Pig.

Each animal is also attributed with a set of traits that broadly categorizes the personalities of individuals born in that year.

For example, those born in the year of the Tiger are said to be independent and competitive yet have impetuous personalities. While those born in the year of the Ox are said to be diligent and honest, but with explosive personalities.

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12 Animals of the Chinese Zodiac, image: Pixabay

This zodiac is rooted in a legend dating back to the Qin dynasty in China that ruled over 2,000 years ago. The story goes that the Jade Emperor summoned all the animals within his Kingdom to take part in a great race towards the palace.

The first 12 animals to reach the palace were selected to be part of the zodiac, and the order in which they arrived determined their place.

Lunar New Year thus marks the transition from one animal to the next. 

Although this tradition is fading, the Chinese zodiac used to play a vital role in everyday life, determining one’s entire outlook for the year including career, finances, marriage compatibility, health, and more.

So, as we prepare to ring in the second Lunar New Year since the beginning of the pandemic, here’s to a healthy and prosperous Year of the Tiger!

For more, check out our dedicated lifestyle section.

Monday, 13 December 2021

A Jolly Good Trip: Digital Nomads Discover Zagreb County

TCN joins a merry band of digital nomads on a tour of Zagreb County, discovering some of the fine things the region has to offer

Digital nomads residing in Zagreb got together to recap the year at the Zagreb Digital Nomad Jolly WrapUp event that took place last week.

After the opening night hangout and the panel that followed the next day, a merry band of digital nomads set off on tour of Zagreb County on Saturday, December 11th. Sure, Advent in Zagreb might be the star of the show, but there’s plenty to see and do around the Croatian capital: the plan for the day promised nice views, cake, dinner and wine. Of course we tagged along - to the bus we go!

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It took a whole five minutes for the sleepy crowd to perk up thanks to James who ingeniously brought along three bottles of rakija, all different kinds at that. Many thanks, kind sir! The goods were generously passed around the bus and we quickly got to chatting - it was looking out to be a jolly good trip indeed.

First stop - Medvedgrad, a 13th century castle perched on the southern slope of Medvednica mountain. The medieval fortress solemnly stands guard over the city of Zagreb, offering a spectacular view over the capital and its surroundings.

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Left to ruin for hundreds of years, the castle was restored a few decades ago, with the most recent addition being an educational visitor centre completed in 2020. By a stroke of luck, Medvedgrad suffered no damage in the devastating earthquakes that hit the area last year.

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The new visitor centre is a work of art - more on that coming soon in a separate feature. Housed in the south tower and two palaces, several sleek exhibits unveil the secrets of Medvedgrad: medieval history, legends and mysteries, nature and wildlife, all superbly presented through a series of interactive displays. We had loads of fun exploring the castle grounds and admired the winter landscape from the top of the tower. 

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On to Samobor, a charming little town located a 10 minute drive from the city of Zagreb. The town is known for the lively traditional carnival (Fašnik) that takes place in February, but also for its artisans and craftspeople manufacturing various goods and souvenirs such as the licitar hearts.

It was too cold a day for any ambitious sightseeing and we were perfectly happy to get acquainted with our destination in a different way: feasting on kremšnita, the iconic custard cream cake Samobor is famous for.

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We gathered at the Livadić cafe on the main square for a generous serving of kremšnita and coffee to warm up before the last leg of the tour.

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And what a finale it was: an early dinner and wine tasting at the Jagunić winery, a family-run establishment and part of the wine road on Plešivica hill. We got there just in time to see the sun set over the rolling hills - quite a scenic backdrop even in the middle of December, and I can only imagine how sublime the view gets in spring when the entire landscape is in bloom.

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It was evident how much love and care goes into everything the Jagunić family does, from grape growing and winemaking to hosting guests in their restaurant. We got a taste of the region’s traditional cuisine with a wonderful four course meal, each course paired with a different Jagunić wine.

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The family predominantly produces sparkling wines, as well as whites and amber orange wines. They’re made from several grape varieties grown in their own vineyards. As our host explained during his warm welcome speech, their approach to winemaking starts with the soil and ends at the table; they control every step of the process.

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Genuine hospitality and a superb eno-gastro experience. It’s a spot not to miss - pair it with a visit to Samobor or the nearby Jastrebarsko town and you have yourself a fantastic day trip. We certainly enjoyed discovering some of the fine things Zagreb County has to offer - thanks for having us, and until next time!

 

Saturday, 27 November 2021

Advent in Zagreb Begins, Mayor Lights Candle of Hope

ZAGREB, 27 Nov, 2021 - Zagreb Mayor Tomislav Tomašević on Saturday lit the first Advent candle on the Advent wreath around Manduševac Fountain in the city's main square, symbolically marking the beginning of the Advent in Zagreb event, which lasts until 7 January.

Tomašević said he was glad to light the first candle, the candle of hope, claiming that people needed hope now, especially for the pandemic to end and for the city to be reconstructed after last year's earthquake.

Speaking to the press, he said it was difficult to organise this year's Advent in Zagreb due to the pandemic, but added that in cooperation with the Zagreb Tourist Board and other partners, "we came up with a rich programme with over 120 concerts at some 15 locations."

He said the eventual realisation would depend on the pandemic and that all concerts and programmes would be held in compliance with COVID rules. He added that COVID certificates would not be required for outdoor programmes.

"We are confident that despite these difficult circumstances, Advent will be good and that people will be satisfied, that they will socialise and finally feel some joy amidst all these hardships and problems," the mayor said.

Zagreb Tourist Board director Martina Bienenfeld said that this year "the pandemic dictates all Advent events as well as all others around the New Year," adding that if COVID rules were to be tightened, organisers would adapt their programmes.

She said there were many foreign tourists in the city already and that more had announced their arrival. She recalled that The New York Times recently ran a "beautiful" piece on Zagreb, saying it was great for promotion.

The motives of this year's Advent in Zagreb are traditional Croatian toys as well as music, culture and light.

There are a little under 70 booths at this year's event, as against 220 in 2019, selling food, drinks and souvenirs as well as 50 specially decorated terraces of hospitality establishments offering special food and drinks.

For more on lifestyle, follow TCN's dedicated page.

For more about Croatia, CLICK HERE.

Saturday, 27 November 2021

2021 Zagreb Advent Features in The New York Times

November 27, 2021 - Ahead of the opening on Saturday evening, the 2021 Zagreb Advent event features in the online edition of The New York Times.

As Zagreb prepares for the opening of Advent on Saturday, November 27, the award-winning event was featured in the online edition of The New York Times through the presentation of Zagreb fashion accessories and designers, reports Jutarnji List.

The Zagreb Tourist Board (TZGZ) reported on Friday, noting that a feature on Zagreb and fashion in The New York Times was prepared by journalist Kristin Vukovic, presenting a tie, handmade bags, hats, and umbrellas as authentic Zagreb fashion accessories.

The report features statements by well-known Croatian fashion brands and designers, such as those from Croata, Ethno Butik Mara, Kobali šeširi, Kišobrani Cerovečki, and goldsmith Marija Nokaj, while Zagreb is described as a city with a style that through influences from nearby Italy and the Austro-Hungarian past, together with traditional symbols combined with contemporary design, creates a distinctive flair.

The Tourist Board points out that The New York Times is one of the most popular daily newspapers in the United States, and that by cooperating with them, as well as many other media around the world and appearing at tourism fairs and congresses, they are working on the promotion of the Croatian capital, noting that the invested funds are returned many times over through various media announcements.

The opening of Advent Zagreb on Saturday, November 27, begins with the symbolic lighting of the first Advent candle on Manduševac on the central Ban Jelačić Square, followed by the illumination of pine trees on the Gradec Plateau, and the main lighting on Zrinjevac.

Advent will be held until January 6, 2022, at multiple central locations.

Every year and despite the pandemic, the Tourist Board believes that the event will attract many domestic and foreign tourists, who are recommended to adhere to the prescribed measures at Advent locations. Note that many hoteliers and caterers in Zagreb are ready for Advent with special offers.

It is also expected that December could further improve the results of tourist traffic in Zagreb. This year, from 1 January to 25 November, it is significantly increasing compared to the same period in 2020.

According to the Tourist Board, by October 25 this year, about 555,000 tourists visited Zagreb, who realized 1.2 million overnight stays, which is an increase of 69 and 63 percent compared to 2020, with both domestic and foreign tourists achieving more overnight stays than last year, i.e., 305,000 and 920,000.

Compared to 2019, the total number of overnight stays in Zagreb this year until October 25 was at 52 percent from that record pre-pandemic year.

For more, make sure to check out our dedicated lifestyle section.

Thursday, 11 November 2021

Zagreb Advent 2021 Program is Here! (VIDEO)

November 11, 2021 - It's the most wonderful time of the year, and the Zagreb Advent 2021 program is here! 

Organized by the City of Zagreb, the Zagreb Tourist Board (TZGZ), and institutional and private partners, this year's award-winning Zagreb Advent will be held from November 27, 2021, to January 7, 2022. While respecting the reality of the current pandemic situation, on November 27, the first Advent candle will be lit on Ban Jelačić Square at 5:00 pm. And at 7:00 pm, the Zrinjevac lights will follow. 

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In addition to traditional Croatian toys that are the motif of this year's Zagreb Advent, particular emphasis is placed on cultural and musical events that will enhance the holiday mood and anticipation of Christmas. Namely, 14 music programs will be held with a total of 129 concerts, including the Zagreb Soloists, the Zagreb Chamber Orchestra, and many top Croatian musicians and promising young singers.

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Zagreb museums, including the Museum of Arts and Crafts, the Ethnographic Museum, the Museum of Broken Relationships, and the Chocolate Museum, are included in this year's program, and other events, such as performances at the Croatian National Theater, Gavella at Grič Tunnel, Ilica Project: Q'ART, Advent Run, Advent at Vidra, and other special programs are prepared for the youngest visitors. 

 

Zagreb Tourist Board director, Martina Bienenfeld, introduced the festive event:

"Every year we try to enhance our Advent, and I am especially pleased to announce six new programs, namely: LADO Advent, Academy of Fine Arts (ALU) Christmas Garden, Advent on Katarinac, Zagreb Jingle Mingles in cooperation with Zagreb restaurants, Advent on Prolaz Matice hrvatskih obrtnika in cooperation with our craftspeople, and Advent at Zagreb hotels with a specially designed holiday offer and decorations. I would also like to mention Advent in Zrinjevac, where 13 concerts featuring famous Croatian performers will be held every Friday, Saturday, and Sunday.

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In addition, the event will continue with last year's successfully launched augmented reality (AR) exhibition, which will use animated traditional toys as a motif for this year's Advent. This will be showcased in 10 city parks, squares, and large open spaces. Namely, Zagreb Advent 2021 and the Virtual Toys project will take visitors back to their childhood through the long tradition of handmade toys that marked our youth. Visitors will have the opportunity to play with them again with the help of smartphones. The event will also continue with the Advent Light project, where windows will be decorated on selected institutions in the Upper Town.

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In addition, the Zagreb Tourist Board promotes Zagreb Advent through integrated online and offline campaigns in more than 16 markets, following the current epidemiological situation, and has designed a special promotion within the World Exhibition EXPO Dubai. We have also established our traditional promotional cooperation with Croatia Airlines, Turkish Airlines, and HŽPP, with which we have provided special ticket prices for anyone visiting Zagreb's Advent."

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In addition, the Zagreb Tourist Board and its partners will decorate 11 locations in the Lower Town: Ban Jelačić Square, Zrinjevac Park, J.J. Strossmayer Square, King Tomislav Square, European Square, Oktogon, Croatian Republic Square, Ivan Mažuranić Square, Matica hrvatskih obrtnika, ALU, and Grič tunnel, and four in the Upper Town: St. Mark's Square, Bela IV Park, Gradec plateau, and Strossmayer promenade west.

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"We invite everyone to responsibly enjoy Advent this year, following all measures and recommendations of the competent authorities, and for those who cannot be with us, we have provided online broadcasts on our social networks. A rich cultural and musical program at various locations in the city will, of course, be held following the latest official measures and recommendations, and all programs are subject to change. Detailed timetables of all programs, as well as current information, are available at www.adventzagreb.hr," concluded the Zagreb Tourist Board. 

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For more on lifestyle in Croatia, follow TCN's dedicated page.

Wednesday, 15 September 2021

New Zagreb Tourist Board Sports Website Created with Croatian Olympic Committee

September 15, 2021 - The Zagreb Tourist Board sports website has been created in cooperation with the Croatian Olympic Committee to show the capital as a modern sports center.

In cooperation with the Croatian Olympic Committee, the Zagreb Tourist Board has published a new website dedicated to sports in Zagreb. You can check it out HERE.

Given the growing importance of Zagreb as a modern sports center and the need to further position Zagreb in the segment of sports tourism, the site includes an overview of current sporting events, a list of sports and recreational facilities and halls, proposed activities, and a historical overview of rich Zagreb and Croatian sports history, reports HRTurizam.

"TZGZ develops sports tourism as a special form of the tourist offer that contributes to creating a new, quality, and competitive position in the tourism market," says the director of TZGZ, Martina Bienenfeld, and adds that Zagreb has repeatedly proven itself as a top host of numerous domestic and international sporting events, including various world championships and world cups.

“Also, our city offers great outdoor and indoor spaces for professional, amateur, and recreational sports, as well as for sports preparations of foreign and domestic competitors. Our pages unite in one place the entire Zagreb sports offer, thus providing the necessary information in a clear, efficient, and effective way. In addition, the new pages represent a platform for concrete promotional activities that we will intensify with a new promotional film dedicated to sports in Zagreb.

Congratulations to all our Olympians and Paralympians on the great successes achieved at the Olympic Games, where we once again showed that, although we are a small country, we can achieve great sporting as well as tourist successes," said Bienenfeld.

 

The President of the Croatian Olympic Committee, Zlatko Mateša, said that in addition to the impressive results of Zagreb athletes who promote the City, the tourist effects achieved through sports events are very much part of this success story.

"Almost every year, we have sporting events that significantly affect the occupancy of tourist facilities in Zagreb, and those already established and world-famous, such as the Snow Queen or Hanžek, have been doing so for many years. As a perennial European capital of tourism at the time of Advent events, the Sljeme Snow Queen gives Zagreb an additional icing on the tourist attractions at this time of year. The renovated RŠC Jarun also offers an opportunity for major sporting events of the European and world level, so we will soon talk more about it in the context of sports offer and sports tourism. Numerous smaller sporting events with a long tradition also significantly enrich Zagreb's sports offer, which is truly diverse and has it united in one place - it is to be commended," said Mateša.

The website is available in six languages ​​- English, French, German, Spanish, Italian, and, of course, Croatian, and the navigation is designed by categories that can be searched quickly and easily.

The Croatian Minister of Tourism and Sports, Nikolina Brnjac, stated that Croatia has proven to be an excellent host in the organization of numerous sports events. The management of such events contributes to a more complete and diverse tourist offer.

"By developing sports tourism, we also contribute to the development of year-round tourism, so I welcome this cooperation between the Zagreb Tourist Board and the Croatian Olympic Committee, whereby tourists, especially sports fans, will have the opportunity to learn all the information about current sports events in one place and get to know Zagreb and Croatian sports history better. Therefore, I hereby call on all organizers of sports and other events to once again take responsibility and respect for epidemiological measures, and tourists to responsibly enjoy the rich tourist offer of Zagreb and Croatia."

For the needs of promoting Zagreb as an ideal sports destination, a promotional film was made and available on the official YouTube channel as well as on the website: https://sport.infozagreb.hr/

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Sunday, 12 September 2021

Connecting Europe Express Train Stops Over in Zagreb

ZAGREB, 12 Sept, 2021 - The Connecting Europe Express train, travelling across Europe to mark the European Year of Rail, has stopped over in Zagreb, and its passengers gathered at the Esplanade Hotel on Sunday morning for Orient Express theme breakfast, organised by the City of Zagreb Tourist Board.

The train started out from Lisbon on 2 September and is due to end its journey in Paris on 7 October. It will cover about 20,000 kilometres, travelling through 26 countries and 100 cities to promote railways as a safe, sustainable and "green" means of transport. From Zagreb, where it stayed for the night, it will continue to Belgrade, stopping along the way at Slavonski Brod and Tovarnik.

On arriving in Zagreb, about 50 passengers took a sight-seeing tour of the city.  At the breakfast at the Esplanade they were welcomed by representatives of the Ministry of Transport, Croatian Rail (HŽ) company, the European Commission and its representative office in Zagreb, and the City of Zagreb Tourist Board. The passengers are members of the European Commission, which organised the journey, and representatives of EU travel agencies and the transport and tourism sectors.

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