The Business Destinations magazine from Britain has selected Croatia as the best destination for business tourism in 2018. The Croatian National Tourist Board has won this award in the Europe category, which also awarded prizes for the best hotels, airports, airline companies, facilities and services that are part of the top-level offer of the business travel industry, reports Jutarnji List on March 21, 2019.
“This award is even more important for us because the nomination and selection of winners are carried out by the editorial board of the magazine together with their numerous readers and business service users from around the world. Namely, business tourism is an important tourist product since individual and group business guests represent a stable source of demand, which is, depending on trends, the most significant in the pre-season and post-season periods of the year. Also, surveys among hotel management show that business guests make up between 10 and 15 per cent of all hotel guests," said the director of the Croatian National Tourist Board Kristjan Staničić, adding that the congress department was created last year within the Croatian National Tourist Board in order to further strengthen and develop the MICE tourism segment
The Croatian National Tourist Board is carrying out a series of activities aimed at promoting business tourism, such as marketing campaigns and participation at the most important specialised congress exchanges, such as IMEX Frankfurt, IMEX America, IBTM Barcelona and CONVENTA Ljubljana.
Business Destinations is a travel magazine and an online portal for business travellers, as well as for all employees working in the business travel industry. Combining interesting content, attractive photos and powerful networking among business entities, the magazine has positioned itself as a critical source of information and inspiration for business travel by covering a wide range of topics, from exclusive hotels, resorts and conference destinations to luxurious products and services.
Translated from Jutarnji List.
More news about the Croatian National Tourist Board can be found in the Travel section.
