October 13, 2019 - HeadOnEast, a new festival celebrating the very best of Slavonia and surroundings, brought Osijek to life at the recent Days of Croatian Tourism: a video appreciation.
It is not the destination where you end up but the memories you create along the way.
I like that.
In fact I really like pretty much everything about my visit to Osijek last week. The tourism people in the east realised that they had one really big opportunity to impress the big tourism chiefs from Zagreb as Days of Croatian Tourism was held in continental Croatia for the first time. And they took full advantage.
I doubt that there was a single visitor who was disappointed by what they found on the three-day trip east, and I am guessing that expectations were more than exceeded by the majority. It was certainly an education for all, and here are 10 things which I learned on my trip east. A really wonderful region.
The highlight was to be found in Osijek Tvrda, the old town, which not only hosted the main Days of Croatian Tourism ceremony, but also was the scene for the outstanding HeadOnEast foodie festival. The old town was bathed in light, street food, concerts, wine, and fun, fun, fun. As nice an atmosphere as I have come across at a festival in my time in Croatia.
And in order to help the memories created along the way, a wonderful movie of the event has just been released by the regional tourism board, which you can watch below.
I really hope that this HeadOnEast initiative can become the catalyst of a campaign to develop tourism in the east, starting with a campiagn of education at the national level, telling locals about the magic on offer east of Zagreb.
And as for that genius branding, here is the background behind the concept of Head on East - Hedonist - really clever.
To learn more about eastern Croatia, here are 25 things to know.
