July 8, 2021 - The new Korčula Island label connects all forms of accommodation and special interest tourism providers with a quality label, all to strengthen the destination.
According to the Project Association of Local Tourist Boards from Korčula Island Agreement (Korčula Tourist Board and the Municipalities of Vela Luka, Blato, Smokvica, and Lumbarda), a Public Invitation was sent for inclusion in the project "Korčula Island," reports HRTurizam.
This is a quality labeling project called "Korčula Island." It is a group of standards and benchmarks that seek to create a new basis for connecting nostalgia of all forms of accommodation and providers of services in tourism of special interest with the quality label. It complements the existing categorization system to increase service quality and competitiveness.
The goals of the project are to increase the quality of the tourist offer of all forms of accommodation, strengthen the visibility of the segment and thus strengthen the destination brand, encourage specialization towards different target groups, diversify tourist products and open new markets, create significant strategic advantages and preconditions for extending the season and encourage establishing partnerships of all stakeholders involved in the process for better cooperation and joint promotion.
The quality label is awarded to stakeholders in tourism from the island of Korčula who have expressed interest in receiving this label for hotels, camps, private accommodation, and travel agencies. Also, sub-brands of this label will be created, such as quality labels for the following categories: “Hikers-friendly,” “Bike-friendly,” and “Eco-friendly.”
The completed application form, together with the documentation from the Public Invitation, must be submitted to the office of the local tourist board no later than August 6, 2021. Find out more about the application HERE.
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