September 8, 2021 - Croatian Tourism Month will be held this October to replace last year's first-ever Vacation-Worthy Week campaign.
On the Croatian Radio 1 - Business Week show, the Minister of Tourism and Sports Nikolina Brnjac announced that to extend this tourist year, in which Croatia reached 60% of tourist traffic realized in 2019 on August 28, last year's Vacation-Worthy Week campaign will now to be carried out throughout the month of October, under the name Croatian Tourism Month, reports HRTurizam.
"On this occasion, I invite all stakeholders in the tourism system to get involved in this action to achieve the best possible postseason. Good results this season are the result of systematic work and planning of all departments of the Croatian Government since the beginning of the year. Thanks to the synergy of the tourism sector, Croatia has been recognized this year as a destination that has taken all measures to create the preconditions for a safe environment," said Brnjac.
The first "Vacation-Worthy Week," a joint project of the Ministry of Tourism and Sports and the Croatian National Tourist Board, took place from October 16 to 25 last year.
In the promotional week, citizens were able to take advantage of a total of 424 offers and services from all parts of Croatia at 50 percent better prices.
Although due to the specific situation in which the action was carried out, following the coronavirus pandemic, it was difficult to assess how successful the campaign was.
Among the numerous tourist entities, national parks and nature parks took part in the action, which was in the special focus of visitors. Thus, Plitvice Lakes National Park, which offered tickets to all visitors at an affordable price of 50 kuna, was visited by almost 30,000 guests in ten days.
Krka National Park, which 2,700 tourists visited in the promotional week, also recorded good results, while the Northern Velebit National Park sold more than 500 tickets in the same period.
The Croatian National Tourist Board pointed out that the Vacation-Worthy Week website attracted more than 150,000 unique visitors, who spent an average of three minutes researching the offers. At the same time, they mostly reviewed offers from the city of Zagreb and Split-Dalmatia, Primorje-Gorski Kotar, and Istria counties.
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