HTZ Launches New Promotional Campaign "Croatia: Winter Wonderland"

ZAGREB, 29 Nov 2021 - The Croatian Tourist Board (HTZ) has launched a new campaign, called Croatia - Winter Wonderland," to promote the winter beauties of Croatian destinations and tourism-oriented products such as local cuisines and wines, culture and wellness, the HTZ announced on Monday.

The campaign will run until 10 January 2022 and will cover 14 foreign markets, namely Germany, Slovenia, Austria, Poland, the Czech Republic, Slovakia, Hungary, Italy, the Netherlands, France, Great Britain, Belgium, Sweden, and Norway. It will be conducted via social networks, including Facebook, Instagram, Twitter, TikTok, and Pinterest, using the tags #CroatiaWinterWonderland and #MagicalCroatia.

Croatia Full of Life on Facebook (Photo: Zoran Filipović)

"The promotional campaigns we conducted this year have positioned our country as a high-quality, safe, and well-prepared destination. That we were very successful in this was confirmed by the European Travel Commission, which highlighted that the Croatian National Tourist Board was the most active European tourist organization on the portal and social networks Visit Europe during its autumn campaign, and as such, a great example to tourist organizations in other countries," HTZ director Kristjan Staničić said.

The winter campaign will also focus on the Christmas markets in Croatia and will include traditional recipes and customs, and the best locations for taking winter photos.

If epidemiological conditions in the country and in the key markets allow, the HTZ will organize a trip for international influencers to Rab island, Plitvice Lakes National Park, Zagreb, and Dubrovnik to experience the winter magic in these places for themselves.

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