Green Opatija: Kvarner Town Wants to Become "Green Event" Destination

March the 16th, 2022 - Could a ''green Opatija'' be on the cards as this beautiful Kvarner town in the Northern Adriatic region hopes to position itself as a ''green'' business destination? It seems so.

As Poslovni Dnevnik/Marija Crnjak writes, the Tourist Board of the City of Opatija has launched the project Opatija - Green Meeting Destination, which aims to direct this city, dominated by picturesque Austro-Hungarian architecture, towards the status of becoming a recognised sustainable business destination. If it succeeds, the new ''green Opatija'' would join the ranks of European cities like Gothenburg, Copenhagen, Zurich, Glasgow, and if we're looking much further afield - Sydney.

The green Opatija project includes proper education on key subjects of the wider congress offer, in which Croatia as a whole is being more recognised, as well as the creation and implementation of recommendations with criteria for achieving sustainability in the organisation of congress events.

“An increasing number of organisers are paying more and more attention to reducing negative impacts on the environment and on society. By creating an environment in which such responsible behaviour is encouraged and promoted, Opatija once again stands out as a destination that is developing in line with the world's leading trends.

In the realisation of this project, which started back in January and has a duration of six months, the Opatija Tourist Board has established cooperation with the Eventful agency, the only one in all of the Republic of Croatia which specialises in organising and implementing sustainable events,'' they explained from the Opatija Tourist Board.

As part of the project, an educational workshop was held for representatives of hotel companies, agencies and congress spaces, individual meetings with tourism entities will be organised, and the final project will be a pilot business meeting organised in accordance with all of the current, modern sustainability criteria.

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