In the month of December of 2017, compared to the same period of the previous year, Advent in Zagreb marked 23% more visits and 23% more overnights.
The cited period saw 36.380 domestic tourists (11% more) and 74.327 foreign tourists (30% more), with domestic overnights rising by 15% and foreign ones by 27%. Most foreigners came from Italy, Bosnia and Herzegovina, Austria, Slovenia and Germany, Hrturizam.hr has reported on January 5, 2018.
Spending generated exclusively by Advent in Zagreb is expected to be higher than last year, when the study done by the Tourism Institute showed spending in the range of 390 to 438 million kuna, while this year it is estimated the increase in visits and overnights will bring spending to over half a billion kuna. This proves that organising manifestations is not an expense but an investment.
After three consecutive years holding the title of best Advent in Europe, Zagreb's Tourist Board (TZGZ) pointed out they will not compete anymore. Regardless of what people may think of the aforementioned title, it is only the icing on the cake and an opportunity for the destination to be promoted, well, used by TZGZ.
Advent in Zagreb is a hit, a well cashed in title of best Christmas destination in Europe. Its relevance is evidenced by the numbers of rising visits and overnights, as well as generated spending, proving the relevance of the European Best Destinations portal. The title of the best Christmas destination is as relevant as TZGZ makes it relevant.
This is the point of manifestations, to be the motive of visits and to generate tourism spending, which disperses horizontally and vertically to several industries. A complete circle.
Translated from Hrturizam.hr.
