ZAGREB, January 23, 2018 - British American Tobacco's (BAT) Adria region, which is managed from Croatia, will invest 40 million euro in its factory in Kanfanar, Istria, in 2018, the company said on Tuesday.
Over the past two years, after taking over the Tvornica Duhana Rovinj (TDR) tobacco factory, BAT's Croatian team has made major progress in business, which has strongly positioned TDR within the BAT system, Antal Bekefi, BAT's new director for the Adria region, has said.
In October 2017, the Adria region expanded to new markets and now covers, apart from Slovenia, Croatia and Bosnia and Herzegovina, the markets of Serbia, Montenegro, Macedonia, Albania and Kosovo.
Together with the Bulgarian and Romanian markets, the Adria region is now becoming a part of BAT's new organisation area South and Central Europe.
BAT is one of the biggest private investors and exporters in Croatia, with 80% of its production in Kanfanar being exported.
The Croatian section of BAT's Adria region currently employs 1,650 workers.
