Croatia's Master Yachting is one of the country's frontrunners when it comes to Croatian nautical tourism, and recent investments, their last one having been in the Lagoon 620 luxury catamaran, have seen their revenue increase.
As Marta Duic/Poslovni Dnevnik writes on the 3rd of January, 2019, Croatia's Master Yachting from Sukošan celebrated twenty years of existence last year, and as its director Darko Obradović says, they are one of the first companies in the nautical tourism sector in Croatia and their biggest advantage is that they're near the two national parks and their bases are close to Zadar.
Today, they have 25 full-time employees, and up to 40 during the tourist season. The company has a fleet of 80 vessels, most of which are the catamarans of the Lagoon brand, as well as a large range of sailboats of at least 35 feet in length, to the latest Oceanis 51.1, and motor boats of various different sizes.
As Croatia's Master Yachting claims, their clients and associates are mostly from European Union countries, and the most sought after vessels are typically catamarans. "They're equipped like luxury apartments which sail, and seven days, which is often for which they're rented, it's possible to sail the routes that include visiting the most attractive places and bays along the Adriatic," says Obradović. The summer season is of course the most popular, and lovers of sailing also appear to enjoy taking to vessels owned by Croatia's Master Yachting in April, May, and in October.
"We're adapting to the market and the demand. Today, when everything is available online, it can be difficult to meet all customer requirements, and owing to that, our concentration is on quality and comfort. The company also operates in the YachtInvest segment, which enables it to buy boats through its own channels, and thus provides the ability to place your vessels under your own "charter managemnet". That means that a start-up investment is justified because the vessel makes a profit during the leasing period, which largely covers all the relevant expenses. In the end, the investor chooses how much he will use for himself and how much will be for commercial lease," explains Obradović.
He also praised the fact that Croatia's Master Yachting is growing in terms of the sale of vessels. Their operating income amounted to almost 23 million kuna in 2017, and according to Obradović's estimates, 2018's results will see revenues of about 50 million kuna.
"We're constantly investing in employee training and process optimisation, while investing heavily in the fleet. The last investment was purchasing a luxury Lagoon 620 catamaran which marked our entrance into the luxury charter, which is the future of nautical tourism because more and more customers require ''all inclusive'' packages.
We believe in our own knowledge of the matter, given our long experience, the number of customers returning to us from year to year, and the in importance of the number and quality of our boats. In the YachtCharter sector, the company has been recognised as the leader in the region," added Obradović.
Croatia's Master Yachting arrived to such a status, as they say, owing to a personalised approach to their clients and "tailor-made" offers, which was made possible thanks to their wide range of vessels.
"The plan is the expansion of our base, ie, the opening of new ones in other regions, and the continuation of investment in new products, namely new vessels, where the niche is the luxury charter," Darko Obradović of Croatia's Master Yachting.
Make sure to stay up to date with our dedicated lifestyle and business pages for more. If you're interested solely in sailing in Croatia, give Total Croatia Sailing a follow.
Click here for the original article by Marta Duic for Poslovni Dnevnik
