December 23, 2021 - 2022 will be a year of change for tourism in Croatia. An overview of 8 key areas TCN will be focusing its efforts on improving Croatian tourism in 2022.
2021 has been a great year at TCN, as we diversified from a news portal into some other projects. There is such potential in so many areas in this country that I am constantly surprised at how few people I see exploring the opportunities. I know a few people who laughed when a certain Dutch expat announced he was going to grow tomatoes in northern Croatia, but having seen the project develop at first hand, it is heartening to see that such ideal dreams of Jan de Jong, Jerko Trogrlic and the team at CROP Hrvatska will become a reality.
(The Slavonian Wannabe Tomato Growers Convention with CROP Hrvatksa, Osijek, December 2021)
And once it starts, the floodgates could open. Contrary to the general media portrayal, I genuinely think that this is an incredibly exciting time to be alive in Croatia. And I leave 2021 and enter 2022 with perhaps more energy, optimism and determination than ever before since I moved here permanently back in 2003.
Of course, Jan is a much more successful businessman than I could ever hope to be, and so my main focus in 2022 will be to develop the eco-system of sustainable tourism all over the country, 12 months a year, rather than watch the current lazy status quo which is slowly destroying Croatia's Adriatic jewels.
It has been another completely random 12 months at TCN. Just as I never expected to be named International Medical Travel Journalist of the Year in Malaysia a year ago, so too I did not expect to be giving a keynote speech at Digital Nomad Week based out of Bali on VIP Day almost exactly a year later - you can see the first presentation of our new CROMADS platform during my online presentation above.
2021 was a year of awards and lawsuits for TCN. A total of 11 international awards for projects that we were partners in, and an impressive 3 lawsuits, the first in my life (I don't count the one publicly announced in 2018 by Mayor of Jelsa, Niksa Peronja, as it never arrived). Seven awards for the Total Croatia Travel INFO Viber community, delivered in partnership with Manjgura and Mediacor (including 3 at the Polaris Awards in London), 2 for Zagreb Digital Nomad Week with Saltwater Nomads and Zagreb Tourist Board, and 2 for Dubrovnik Digital Nomads-in-Residence program with Saltwater Nomads, City of Dubrovnik and Dubrovnik Tourist Board.
But as nice as it was to win the awards, it was actually the lawsuits which gave me the inspiration for a new direction for TCN. If our constructive criticism was not only read by the Kings of Accidental Tourism, but bothered them so much that they were prepared to sue me for 100,000 kuna, perhaps I had a voice that was being heard further than I had imagined.
I am certainly very grateful to the Kings for the lawsuits. Apart from being described by one journalist as the biggest PR own goal in the history of the Croatian National Tourist Board, it was also the best free promotion TCN has ever had (thank you!), as a staggering 16,000 people took part in an online poll by Index.hr after the story hit all the major news networks.
If the Kings were that sensitive to a few words, what might happen if we publicly started pushing a few initiatives via TCN to see what stuck, and what progress we could make? The lawsuits will be entering their third calendar year next month, and you can follow progress every step of the way in our Diary of a Croatian Lawsuit feature, which will probably go on for years until we win in the European courts in Strasbourg. TCN promo budget 2022 - 2026 - tick.
But it seems more and more people are recognising TCN and the various initiatives we are pushing to celebrate the little guy and connect the eco-system outside the crumbling walls of the Mighty State of Uhljebistan. It was an honour earlier this week, for example, to receive an invitation from His Excellency Raj Srivastava, Indian Ambassador to Croatia to the launch of the India-Croatia Startup Bridge. Even more so when the Ambassador told me he was a TCN reader and that some of our articles celebrating Croatian startups influenced his thinking on this initiative. It is a great initiative, and I look forward to TCN reporting on various successes.
Rather than just reporting on the news and blogging about the latest lawsuit postponement by the Kings (Read more in Diary of a Croatian Lawsuit: 50 Lawyers, No Secretary, No Hearing), I started to think about ways that TCN could advocate for positive change in some targeted niches. Although I am not a tourism expert, I am getting to know Croatian tourism very well and travel extensively. Meeting so many people from all walks of life has helped me form a few conclusions on how we could improve a few things.
As we take a break for Christmas (TCN will be offline from midnight tonight until December 28), here are 8 key areas we will be focusing on in 2022, in addition to delivering you your daily Croatian news in English.
Split Winter Tourism Roundtable
After posting a few TCN articles on the potential of Split winter tourism and questions why we no longer have much, some of the private Split tourism operators came up with a suggestion that TCN host a winter tourism roundtable, inviting all key stakeholders (including the Mayor of Split, Split Dalmatia County, regional and city tourist board director, Split Airport, State Secretary of the Ministry of Tourism and Sports, GMs of Split's 5-star hotels, representatives from the restaurant, hotel, hostel and MICE sectors, and tourism consultants) to have an open exchange of ideas in search of a way forward.
Not only did everyone invited come, but they all engaged and left an excellent lunch at CHOPS Grill with the desire to try. We meet again in January. Special thanks to Jasmina Kruscic, Jelena Tabak, Mare Mustapic, Daniela Rogulj, Mario Seric and MIchael Freer for pushing this initiative. Let's see 2022 deliver the first results. You can read more in Reflections on the First TCN Split Winter Tourism Roundtable.
Vukovar Card and Vukovar 365, Full of Life
How many of you have been to Vukovar on any other date than November 18?
Having been to Vukovar Remembrance Day in 2019 and 2021, as well as several other visits, I came up with a suggestion called the Vukovar Card, a chance for people who change their Facebook status every November 18 for a day to do something more concrete (Vukovar Card: Support Local Economy Rather than Temporary Facebook Status). I was very grateful for the positive reaction and support of regional tourist board directors Ivana Juric and Rujana Busic Srpak, who devised a Vukovar Card 7-day itinerary through the magic of Vukovar Srijem and Osijek Baranja Counties. I sent this to Minister of Tourism Nikolina Brnjac and State Secretary Tonci Glavina with a request for a meeting to develop the concept.
That meeting will take place on January 10 at the Ministry of Tourism and Sports, and I was encouraged by Tonci's positive initial feedback at the Split winter tourism roundtable.
If you are interested to know more about the new Vukovar and the people and businesses framing a brighter future, follow the TCN series, Vukovar 365, Full of Life, with new TCN writer Katarina Andjelkovic from Vukovar.
Digital Nomads
The growth of the Croatian digital nomad story has been one of the highlights of my year. So much positive energy, innovative ideas, fabulous people and unforgettable experiences - it has been a privilege to be part of the journey. Working with Jan de Jong, Saltwater Nomads, the Digital Nomad Association, the Digital Nomads Croatia Facebook group, Swanky Travel, Zagreb Tourist Board, the City of Dubrovnik, Dubrovnik Tourist Board, Doma Zagreb Aparthotel, and others has been one of the undoubted highlights of 2021. Zagreb Digital Nomad Week & Ambassador Program and Dubrovnik Digital Nomads-in-Residence program complemented Jan's visa initiative and has helped put Croatia well and truly on the digital nomad map.
2022 will be more of the same... and more. Exciting initiatives in both Zagreb and Dubrovnik will be announced in early 2022, and if we can dot the Is and cross the Ts on a couple of other projects, things could get very interesting. It seems that next year will have me travelling internationally to promote the Croatian digital nomad story, with Digital Nomad Festival in Turkey in May, and Digital Nomad Summit in Bali in September already in the diary.
Medical tourism and digital nomads
2022 will see the 10th anniversary of my favourite conference in Croatia, the annual Crikvenica International Health Tourism conference in Crikvenica. CIHT has been good to me over the years, giving me my first exposure to the global medical tourism community (and leading to those awards in Malaysia). The pioneering work of Ognjen Bagatin and the Kvarner Health Tourism Cluster have placed Croatia firmly on the medical tourism map, and after the major blip that is the pandemic, it is time to renew efforts. You can read a report on CIHT 2021 in Kvarner Full of Health Tourism Opportunity, as CIHT 2021 Shines.
A major new medical tourism opportunity has presented itself since 2019, one which I will be pushing hard - digital nomads. Rather than having to work hard to attract foreign patients to come to Croatia for treatment, why not instead spend less energy informing all the nomads who are already here how Croatian medical tourism can fix their medical issues at a fraction of the price back home. No need to travel, for they are already here.
The potential of the Kvarner region for health tourism is huge, and there is a much underutilised airport on Krk, Rijeka Airport. An issue I will also discuss with Minister Brnjac on January 10, as she is a transport expert.
Spreading the Truth about Slavonia, Full of Life
The biggest surprise of 2021 for me was not only how full of life Slavonia is, but how ignorant the rest of Croatia is about what is really out east in their own country. I was shocked at how few of my Zagreb friends who are among the 200,000 Croats who go skiing abroad each year had ever been to Slavonia and the East. With such little local knowledge, how can we expect tourists to know?
Lots of activity coming next year on this, including a fun survey on the streets of Zagreb to highlight the gap in knowledge. Here are two questions from the survey to get you in the mood. How many of you can answer both:
1. What is the main town in Baranja?
2. Can you name three famous buildings in eastern Croatia, not including the Vukovar Water Tower?
Want a taster of what you are missing? Read more in Time to Tell the Truth about Slavonia Full of Life.
Danube Drone Days
What happens when you meet an English businessman over breakfast at your hotel in Osijek in November?
Sometimes it leads to a night of sushi and gin in the company of the CEO or Orqa, three drone geeks, and a plan to promote Slavonia and the Danube with some of the best drone pilots in the world.
I love the concept of Danube Drone Days, and I am looking forward to working with these two geeks above to make it a reality.
CROMADS
Our new baby. What more can I say, but watch the official promo vid above, and check out www.cromads.com after Christmas for more. This is going to be fun.
Total Croatia Travel Portal
2021 also saw TCN launch its sister site, Total Croatia, a multi-lingual tourism information platform answering the questions people are asking. Launching in May, I was perhaps a little ambitious wanting to be the leading portal by the summer, but we are working hard behind the scenes to make sure Total Croatia's first full year in 2022 will be a big one. You can check it out here.
And that - more or less - is that. If you are interested in getting involved to build the eco-system outside the crumbling walls of the Mighty State of Uhljebistan, drop me a line at This email address is being protected from spambots. You need JavaScript enabled to view it. Subject TCN 2022, explaining how you can help and what you can offer.
Enough from my side, except to thank you all for your company, interest and support in 2021. We have a great readership, and I even enjoy the contributions of the trolls these days.
Things are starting to move slowly but surely. The default negative mindset is being challenged by new ideas and shoots of positivity. Croatia is a great country with a really bright future once we overhaul the current system.
And you will be able to read all about it on TCN in 2022.
Cheers!
TCN will be offline from midnight tonight until December 28. Merry Christmas to All.
