June 23, 2019 - The Run Croatia initiative enters a new phase as Bagatin Clinic becomes the first Run Friendly Clinic in the world.
One of the most exciting things I am observing in Croatia today is how so many bubbles of positive energy and ideas are beginning to join forces. Forget the corruption of the State and the mighty State of Uhljebistan - there is a new breed of entrepreneur who just wants to get on with life. And these entrepreneurs are increasingly connecting with each other, creating a parallel Croatia of positivity and change.
As I have written previously, one of the most interesting tourism projects currently ongoing is Run Croatia's initiative to promote Croatia as a run-friendly destination. What started out as a couple of races only 2 years ago is quickly mushrooming into a serious business, which is attracting running tourists from all over the world. You can check out the in-depth TCN interview with Run Croatia on what they are trying to achieve - and have achieved already.
Improving the local Croatian tourist offer, as well as expanding the Croatian tourist offer in general;
Organizing various events/introducing novelties into the existing Croatian tourist offer aimed at extending the peak tourist season;
Increasing revenues, especially off-season;
Promoting Croatia as a top-tourist destination for athletes internationally;
Creating a distinguished and recognizable image of Croatian tourism.
But the ambitions of Run Croatia are much wider than promoting tourism and organising races. They are working with various organisations and businesses in Croatia to partner with them in order to create a healthier environment in general. Their Run Friendly World initiative includes hotels, employers and clinics.
These week, Run Friendly World welcomed the first clinic in the world - another bubble of Croatian positivity, Bagatin Clinic in Zagreb, one of the leading clinics in the region and named last year as the best dermatology clinic in Europe.
Already a Run Friendly Employer and a strong supporter of the initiative, Bagatin is now the first official run friendly clinic.
Run Friendly Clinics are medical institutions that welcome Run Friendly Employers by making sure their employees are healthy and have available monthly / yearly check ups depending on their needs.
Moreover, not only do Run Friendly Clinics recognize the importance of being active and living a healthy life style, however also motivating their staff to engage in various sporting events and realizing the benefits of being active.
As a Run Friendly Clinic, your goal is to tend to your patients needs to become a better athlete and a healthier person. In addition, to ensure detailed check ups that will manage to treat (mostly) sporting injuries, to advise patients on other healthy approaches and most of all to become part of a community that values active lifestyle.
To learn more about Run Croatia, visit the official website.
And to learn more about the world's first run friendly clinic, visit the Bagatin Clinic website.
