New award for the Croatian marketing agency.
At the beginning of each year, b-report.eu publishes rankings of advertising agencies in the Adriatic region, according to the results achieved at relevant national and international advertising festivals during the previous year. This year, Imago Ogilvy marketing agency has been declared the best in all categories: best regional agency, best regional campaign, best Croatian agency and best Croatian campaign. Its client Jamnica also won the award for best regional advertiser, reports Večernji List on February 8, 2017.
Rankings such as these are very important in the world of advertising since advertisers often choose such agencies when planning their marketing campaigns.
“This is a big deal for us. Imago has always been an important player in the Croatian advertising market, and last year we had several memorable international successes – the first Cannes Lions for Croatia, Eurobest, Epica, GoldenDrum... It brought us to the very top of these rankings. Of course, our campaign for Malena and Klepetan for Jana was the major player in this story, but I am particularly pleased with the fact that we have made a lot of campaigns on a global scale, which are yet to be considered for awards. I will mention only the Hashtag ice cream for Ledo, which is an innovation at the global level, and the Youtube pre-roll campaign for Telegram, which is something completely new in this medium of advertising”, said Igor Mladinović, chief creative officer of Imago Ogilvy marketing agency.
“We have been working hard for years and we have created an agency culture that is based on three principles: being innovative, positive and wise. In our work we always try to push the boundaries and do something more than just advertise. When you approach advertising not just as a way to sell something, then you can make a marketing campaign which will drive changes and create new trends. Such campaigns, in addition to good results in sales, also produce good results at international advertising festivals. Imago Ogilvy last year showed that Croatian agencies can certainly leave their mark in the global marketing arena and win almost all of the world’s most prestigious awards”, said Darko Bosnar, art & innovation director at Imago Ogilvy.
