November the 16th, 2022 - The Israeli Brown Hotels group has taken over the Rijeka-based Jadran Hotels, becoming the new majority owner of the company which boasts numerous hotels and other facilities. Ambitious plans are now in the works.
As Poslovni Dnevnik writes, the Israeli investor Brown Hotels Group is officially the new majority owner of Jadran Hotels from Rijeka, which includes seven hotels, two restaurants and a campsite in the wider Kvarner area, including Rijeka, Kostrena and Kraljevica.
The investors intend to carry out a comprehensive rebranding process at all seven locations where facilities owned by Jadran Hotels are currently located. This is otherwise their second investment in the Republic of Croatia, they are the owners of Trogir's Brown Beach House Hotel, and they bought Jadran Hotels from Ivan Franolic and Zoran Lustica.
"The potential of Rijeka as a city are absolutely enormous, we are convinced that it can become an important tourist centre in both the Croatian and global contexts and a destination that will attract tourists from all over the world. This is strongly supported by the significant investments made by foreign investors in the wider Rijeka area," stressed Leon Avigad, the founder and co-owner of the Israeli Brown Hotels Group, which also operates in Germany, Cyprus, Greece and of course outside of Europe in Israel.
In the coming period, the Israeli Brown Group will implement its model of lifestyle, cultural and nightlife attractions, along with bringing in internationally famous restaurant chefs, attractive rooftop bars, clubs, swimming pools, spa zones and other similar recreational activities.
The first focus of the new owners will be on three hotels: Continental, which will be renamed Brown Continental Rijeka, Jadran, which will become Brown Beach Jadran Rijeka, and Neboder, which will become Brown Lighthouse Rijeka.
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